Victoria Anisimova Email & Phone Number

Belgrade, RS

Белград, Сербия

Since September 2022 I have been working as a targetologist and copywriter on various projects in Serbia, Russia, Georgia, Armenia and Bulgaria. I primarily work with social media, but I also have experience with contextual advertising and analytics services.

Москва, Россия

• Developed and implemented advertising strategies for concerts, festivals, and music releases for renowned artists such as Imagine Dragons, Hurts, Zemfira, Noize MC, and more.
• Planned and executed targeted advertising campaigns on various platforms, including Facebook Ads, Instagram Ads, VK Ads, and TikTok for Business, contextual advertising on Google Ads and Yandex.Direct, email-marketing.
• Monitored campaign performance using Google Analytics and Yandex.Metrica, optimizing campaigns based on key metrics.
• Collaborated with partners: VK, Afisha, Yandex.
• Engaged in technical support of the company's website and landingpages.

Санкт-Петербург, Россия

• Developed comprehensive advertising strategies for clients in various industries, including entertainment, healthcare, and the restaurant business.
• Managed a team of SMM managers and designers, coordinating content creation and scheduling.
• Planned and executed targeted advertising campaigns on VK, Facebook, Instagram, and Yandex.Direct to maximize audience reach and engagement.
• Set up and maintained chatbots on Telegram, WhatsApp, and VK to enhance customer interactions.
• Conducted regular reporting on campaign performance and present- ed findings to clients.
• Collaborated with clients to align strategies with business objectives.

Санкт-Петербург, Россия

• Executed over 1,000 advertising campaigns for Booking Machine artists and other performers, resulting in successful tours across Russia, CIS countries, Europe, and participation in major festivals.
• Managed social media accounts on VK, Facebook, and Instagram, curating engaging content and increasing audience reach and engagement.
• Developed and implemented targeted advertising strategies on VK, Facebook, Instagram, and Google Ads to drive ticket sales and increase brand visibility.
• Conducted performance analysis of advertising campaigns using Google Analytics and Yandex.Metrica, optimizing campaigns to maximize results.
• Led a team of interns, providing training and guidance on social media management and advertising best practices.
• Collaborated with partners such as Yandex, VK, and Beeline to enhance campaign effectiveness and reach.