Since September 2022 I have been working as a targetologist and copywriter on various projects in Serbia, Russia, Georgia, Armenia and Bulgaria. I primarily work with social media, but I also have experience with contextual advertising and analytics services.

▪ Developed and implemented advertising strategies for concerts, festivals, and music releases for renowned artists such as Imagine Dragons, Hurts, Zemfira, Noize MC, and more.▪ Planned and executed targeted advertising campaigns on various platforms, including Facebook Ads, Instagram Ads, VK Ads, and TikTok for Business, contextual advertising on Google Ads and Yandex.Direct, email-marketing.▪ Monitored campaign performance using Google Analytics and Yandex.Metrica, optimizing campaigns based on key metrics.▪ Collaborated with partners: VK, Afisha, Yandex.▪ Engaged in technical support of the company's website and landingpages.

▪ Developed comprehensive advertising strategies for clients in various industries, including entertainment, healthcare, and the restaurant business.▪ Managed a team of SMM managers and designers, coordinating content creation and scheduling.▪ Planned and executed targeted advertising campaigns on VK, Facebook, Instagram, and Yandex.Direct to maximize audience reach and engagement.▪ Set up and maintained chatbots on Telegram, WhatsApp, and VK to enhance customer interactions.▪ Conducted regular reporting on campaign performance and present- ed findings to clients.▪ Collaborated with clients to align strategies with business objectives.

▪ Executed over 1,000 advertising campaigns for Booking Machine artists and other performers, resulting in successful tours across Russia, CIS countries, Europe, and participation in major festivals.▪ Managed social media accounts on VK, Facebook, and Instagram, curating engaging content and increasing audience reach and engagement.▪ Developed and implemented targeted advertising strategies on VK, Facebook, Instagram, and Google Ads to drive ticket sales and increase brand visibility.▪ Conducted performance analysis of advertising campaigns using Google Analytics and Yandex.Metrica, optimizing campaigns to maximize results.▪ Led a team of interns, providing training and guidance on social media management and advertising best practices.▪ Collaborated with partners such as Yandex, VK, and Beeline to enhance campaign effectiveness and reach.