e-commerce Usage for BPI Cards

• Responsible for acquisition and development of brand partners to generate awareness, improve purchase consideration and generate new business channels for AXA Philippines.• Delivered double digit growth for AXA in terms of different brand metrics and almost triple digit growth in terms of purchase consideration metrics.• Launched and leveraged two ground-breaking brand partnerships to create a distinct brand positioning for AXA in a cluttered and highly-competitive… Show more • Responsible for acquisition and development of brand partners to generate awareness, improve purchase consideration and generate new business channels for AXA Philippines.• Delivered double digit growth for AXA in terms of different brand metrics and almost triple digit growth in terms of purchase consideration metrics.• Launched and leveraged two ground-breaking brand partnerships to create a distinct brand positioning for AXA in a cluttered and highly-competitive industry.• Handling at least five different partners (with multiple projects) at the same time, three of which are top-level strategic initiatives.• Delivered 20% of total digital business revenues in one year.• Launched and executed multiple integrated marketing communications campaigns which brought about +PHP99 million PR values in one year.• Created and launched campaigns which strongly helped demystify insurance in the Philippines and strengthened AXA’s new positioning vs other insurance companies. Show less

• Responsible for total marketing for GrabExpress, Grab’s on-demand delivery service in the PH market.• Spearheaded and executed different demand generation and branding campaigns which generated consistent double digit vertical growth in terms of rides, new users, and total monthly active users• Launched GrabAssistant, Grab’s first concierge service which brought incremental vertical take-up and generated massive brand awareness and brand love for Grab, including multiple organic… Show more • Responsible for total marketing for GrabExpress, Grab’s on-demand delivery service in the PH market.• Spearheaded and executed different demand generation and branding campaigns which generated consistent double digit vertical growth in terms of rides, new users, and total monthly active users• Launched GrabAssistant, Grab’s first concierge service which brought incremental vertical take-up and generated massive brand awareness and brand love for Grab, including multiple organic features from international publications (e.g. Tech in Asia, Vulcan Post, etc.) Show less

• Managed and performed the digital marketing operations of The Filipino Times, the UAE’s number one Filipino media company and regularly launched different content which generated organic views of at least 50,000.• Won over a project worth more than $272.2k from a government/blue chip company in the region. Impressed C-level executives with a pitch deck based on solid consumer insights, trends and behaviors.• Spearheaded two marquee events which resulted in 100% target attainment both… Show more • Managed and performed the digital marketing operations of The Filipino Times, the UAE’s number one Filipino media company and regularly launched different content which generated organic views of at least 50,000.• Won over a project worth more than $272.2k from a government/blue chip company in the region. Impressed C-level executives with a pitch deck based on solid consumer insights, trends and behaviors.• Spearheaded two marquee events which resulted in 100% target attainment both on audience attendance and revenue markers by using a mix of digital, social media and on-ground marketing activities backed by execution excellence. Show less

• Partnered with top digital content and entertainment companies (the likes of NBA, Spotify, and Disney) in the world to drive the Filipinos’ digital lifestyle by delivering VOD products based on different passion points. Managed and safeguarded more than $5 million worth of deals and partnerships.• Led the end-to-end (marketing, product management, business casing, research, data analytics) business of a specific content product segment and generated a 24% net revenue increase in just one… Show more • Partnered with top digital content and entertainment companies (the likes of NBA, Spotify, and Disney) in the world to drive the Filipinos’ digital lifestyle by delivering VOD products based on different passion points. Managed and safeguarded more than $5 million worth of deals and partnerships.• Led the end-to-end (marketing, product management, business casing, research, data analytics) business of a specific content product segment and generated a 24% net revenue increase in just one year.• Introduced a first in the world telco in-app activation of a global entertainment product (UI and UX improvements) which led to a significant 156% registration increase.• Orchestrated a season-long raffle campaign with more than three million entries accumulated and delivered over $1.89 million worth of earned media.• Spearheaded a video marketing material which generated a wholly organic 180k+ views and 2.5k+ shares on Facebook. Show less

One of the ten people selected over 1,000 top graduates in the Philippines to undergo Globe Telecom’s prestigious Management Development Program, a one-year intensive training initiative aimed towards developing young leaders with high potential to fulfill big roles in the company. Rotated under four different departments which honed four key marketing and business roles: Consumer Marketing, Trade Marketing, Product Management, and Customer Experience and Strategy Management.• Launched… Show more One of the ten people selected over 1,000 top graduates in the Philippines to undergo Globe Telecom’s prestigious Management Development Program, a one-year intensive training initiative aimed towards developing young leaders with high potential to fulfill big roles in the company. Rotated under four different departments which honed four key marketing and business roles: Consumer Marketing, Trade Marketing, Product Management, and Customer Experience and Strategy Management.• Launched a campaign to celebrate a Philippine Festival that resulted in 100% sales target while maintaining a cost-to-revenue ratio of 12%.• Oversaw a retailer expansion program under trade marketing for three months and managed to open 200 new retailers that were vital to meet sales and acquisition targets.• Created an improved data and analytics dashboard that increased team productivity. Show less

Chosen as one of the company’s top trainees in a pool of more than 700 applicants to handle a ready-to-drink brand of Coca-Cola and spearhead a cross-functional project that taps category and portfolio management, shopper marketing and below the line campaigns.• Handled the ready-to-drink tea brand of Coca-Cola and helped on a cross-functional project that taps category and portfolio management, shopper marketing and below the line campaigns.• Launched a recommendation project that… Show more Chosen as one of the company’s top trainees in a pool of more than 700 applicants to handle a ready-to-drink brand of Coca-Cola and spearhead a cross-functional project that taps category and portfolio management, shopper marketing and below the line campaigns.• Handled the ready-to-drink tea brand of Coca-Cola and helped on a cross-functional project that taps category and portfolio management, shopper marketing and below the line campaigns.• Launched a recommendation project that aimed to arrest decline in the non-sparkling beverage category.• FranklinCovey Certification, Project Management and 7 Habits of Highly Effective People Show less

• Created a report which helped in the company’s international expansion. • Introduced complementary products which drove core revenues through partnerships with relevant companies.