Victor Pashchenko Email & Phone Number

Москва, Россия

Москва

Main responsibilities:• P&L and Cash Flow• Operations management• Commercial strategyMain achievements:• Hiring the commercial team• Established cross-functional work between the product team and sales team• Reaching operating breakeven (+100% revenue before the COVID year)• Company restructured during the covid crisis; found the strategic investor

Москва

Main responsibilities:• Sales audit: tariffs, salesforces, marketing brochures, products, and their positioning,• Developing the new commercial products in Digital Out-Of-Home advertisingMain achievements:• Successfully developed the new commercial product: Programmatic of Digital Out-Of-Home advertising using the data from mobile applications collected by Yandex – the #1 technology and Internet company in Russia. This type of sales became the absolute game-changer of Digital Out-Of-Home advertising in Russia.• Hired the Head of Marketing and the marketing team• Reformed the commercial policy of radio stations (tariffs and discounts)

Стамбул, Турция

Main responsibilities:• Sales audit: tariffs, salesforces, marketing brochures, products, and their positioning.• Developing the new commercial strategy.Main achievements:• Hired the Head of Marketing• Reformed the commercial policy of radio stations (tariffs and discounts)• Developed motivation system for advertising agencies• The result of the work of a team of consultants is an increase in revenue in a crisis year.

Moscow

Zefir Media - the new radio sales house (start-up). Main responsibilities:• P&L and Cash Flow• New commercial product developing and launch;• Market analysis and sales research: advertising expenditures, audienceMain achievements:• New digital commercial product based on technology “Second screen” - synchronization of advertising on TV and radio and their mobile apps

Moscow

Sales House of radio holding with 6 national radio stations, #1 radio holding on market shareMain responsibilities:• New commercial product developing and launch;• Market analysis: advertising expenditures, audience (TNS Gallup Media, TNS Gallup AdFact ;• Supporting sales-team; onboarding of sales managers, marketing materials and presentations, media planning;• Promotion of radio as effective advertising channel to the direct advertisers as well as key agency holding companies• Marketing team: 15 employees in Moscow and regional branchesMain achievements:• Successfully developed the new commercial products:- Radio advertising (based on France market experience) – 30% of turnover in 5 years- Internet advertising: exclusive advertising sales of Vkontakte.ru (#1 social network in Russia)- Internet advertising: the first ad network in Russa with more than 150 web-sites