Victal Lopes Email & Phone Number

The driving force behind my work is the passion for crafting product experiences that not only meet but exceed user expectations. I believe that great design is more than just aesthetics - it's about solving real-world problems and improving people's lives. This philosophy influences my approach to leadership and strategic thinking. The focus is on developing and executing design strategies that align with business goals and customer needs, always staying data-driven and measuring outcomes. With my passion, experience, and drive to make a positive impact, I am excited to bring my expertise to a dynamic organization that shares my commitment to creating purposeful and transformative solutions.KEY CAREER HIGHLIGHTS• 3-time Sports Emmy Award Winner for Short-Form, Long-Form, and General Interest categories.• Reimagined the BCBSTN app, increasing unique users by 121% and usability by 25%.• Redesigned ESPNFC.com, increasing video starts by 900% and daily unique users by 35%.• Designed the first ESPNDeportes.com, positioning ESPN’s initial entry into Spanish language markets.• Redesigned ESPNCricinfo.com generating 700+ million monthly page views.• Redesigned the BlueCross Bowl brand reaching 50+ thousand fans and generating $5.5 million to its host city.• Launched the BlueSky Tennessee Institute brand promoting educational opportunities to students of underserved communities.CORE COMPETENCIESProduct design leadership • Design system implementation • User-centric approach • Design Thinking methodology • Research & data analysis • Project & process management • Strategic thinking & vision • Leadership & team management • Communication & presentation • Cross-functional collaboration • Mentoring and coaching • Innovation & creativity • Brazilian Portuguese (fluent)

Listed skills include User Experience, Art Direction, Digital Media, Creative Direction, and 35 others.

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  Creative Director

  Bluecross Blueshield Of Tennessee

  Oct 2019 - Present - Chattanooga, Tennessee, United States

  Responsible for the creative direction of member-facing communications in print, video, and digital.Implemented the company's first design system, streamlining workflows and enhancing user experience.Restructured and augmented the team, improving engagement and business alignment. Established a data-driven creative culture focused on user experience and brand recognition. Empowered the team to drive innovative solutions and business growth through mentorship and talent development. Established new collaboration channels with the local creative community, augmenting the team’s capacity and skill set. Redefine the team's vision, philosophy, principles, and guidelines, ensuring consistent application across all products and experiences.