Built a prompt augmentation pipeline using retrieval-augmented generation (RAG) and graph search to make customer queries less vague and more specific.Pioneered the integration of vector and lexical search in Elasticsearch for Cobbler, solving critical AI search issues and significantly reducing customer frustration.Added complex analysis to our Copilot chat feature, blending procedural code and SQL with LLMs to answer user questions about growth rates and trends.Took charge of the engineering process and worked closely with the team to make iterative process improvements. Collaborated with the product team to prioritize features. Managed and assigned tasks to the engineering team.

As a founding team member, I touched every layer of Cobbler’s systems: front-end, API design & implementation, back-end, distributed services, CI.Designed, built, and shipped hundreds of features (big and small) to deliver Cobbler’s core functionality with fast iteration and rapid deployment.Worked directly with the product team to design, implement, and validate customer-facing functionality that became key parts of our customer value proposition.

Spearheaded the development of the newly redesigned homepage for TIME Magazine's website. Collaborated closely with design and product teams to bring the new vision to life, ensuring a seamless user experience and responsive design.

Developed some of Fiverr's most high-traffic screens and components, converting them from legacy Rails code to a newer React micro-frontend.Built the front-end for a new payment system powered by Stripe, including a comprehensive KYC (Know Your Customer) workflow, for Fiverr Workspace (formerly AND.CO).Helped maintain and develop new features for Fiverr's front-end in a large-scale, continuous deployment environment.

Supported and developed cross-brand React & WordPress applications for global brands including Time, Fortune & Money.Led the development and contributed to the design & conceptualization of Time for Kids, merging Time's editorial content with learning management tools.

Successfully launched the website for one of New Zealand’s biggest media campaigns, winning multiple awards including the Supreme, Technology, and Utilities/Communications at the 2015 TVNZ Marketing Awards.Designed and developed multiple high-profile projects and campaigns for clients across the Asia-Pacific region, such as BIC, Asia Pacific Breweries, Chorus, Aspen Pharmacare and NZ National Party, with a focus on polished design, engaging animations, and rich interactivity.

Responsible for acquiring new accounts and selling ideas to fill needs for high profile companies like SMART Technologies and Delphi.Responsible for generating 70% of the 2011 revenue.

Managed 8 employees, leading projects for several small businesses to large companies like IBM, Grupo Modelo, ITESM and Mars.Effectively coordinated efforts between multidisciplinary teams: Illustrators, Marketers, Graphic Designers and Developers to insure product expectations were met, or exceeded.

Teamed up with three other co-workers to plan and develop e-learning solutions that helped training more than 200 insurance fund holders around Mexico.