Victor Becerra Email & Phone Number

Mexico City, Cdmx, Mx

Mexico City Area, Mexico

In charge of designing, planning and execution of business strategies to improve financial information, incorporate business analytics to decision making and optimize the operating model to impulse productivity across the agency. In addition, responsible of the strategic acquisitions for the company.Ocesa Seitrack is the most important Artist Management and Booking agency in Latin America. Subsidiary of Grupo CIE (Corporación Interamericana de Entretenimiento) which is the leading of Out of Home Entertainment company in Latin America/Iberian Peninsula and the third biggest concert promoter in the world.

Mexico City Area, Mexico

Propelland is a strategic design studio helping companies grow and transform. We exist to design products, services and experiences that matter to people. At Propelland my role is focus on helping our global clients in Mexico and Latin America identify growth opportunities and designing together the most meaningful solutions for people sustained on solid, doable business and financial models.

Mexico City Area, Mexico

Accountable for procuring annual marketing spend of + US $500M. The largest marketing spend categories addressed by procurement are: Agencies fees and Production (34%), Market Research (21%), Promotions and Shopper Marketing (25%), i-Marketing (5%). Leading a team of 49 people located in Mexico, Brazil, Argentina, Costa Rica & Chile. Reporting in solid line to corporate offices in Atlanta and in dotted line to LATAM Finance VP.• Successfully established a LATAM strategic Procurement function (people, processes & technology), obtaining the following results:• Exceeded the original productivity target in 31% for the period 2014-2016, through the execution of Spend and Buy better initiatives. These savings were used to achieve a strategic target of increasing media spend in US$1B worldwide (2014-2016).• Led the deployment of a common P2P platform across LATAM business, increasing policy compliance and the quality of the spend information.

Mexico City Area, Mexico

Extended the Commercial Finance scope (former position). In charge of creating a new competency to optimize the marketing spend resource allocation and maximize the ROI of the largest marketing investments of the Coca- Cola system (KO and bottlers) in Mexico, such as Media and In-Store materials. Likewise, support the spread of a productivity culture across the organization. Reported into Mexico Finance VP and directed a team of 18 people.• Effectively created a compelling story of the new capability, obtaining the sponsorship and collaboration of the Senior Leadership team.• Defined and well managed the changes in the area: structure, people profiles, roles and processes, which permitted generate 10%-15% of incremental ROI annually (through revenue growth and cost reductions).• The new competency was recognized and shared as a global best practice in different BUs of Europe, Asia and LATAM.

Mexico City Area, Mexico

Accountable for the P&L results derived of the key customers ́ negotiations: Supermarkets, Cinema and Fast Food chains, etc.). P&L management, negotiation scenarios, global and BU reporting, as well as, negotiation with bottlers and customers.In addition, in charge of procurement function in Mexico for the largest spend categories: national media, promotions in-store merchandise, car fleet, building services, etc. Responsible for the maintenance and custody of the “Source to Pay” related policies and processes. Reported to Mexico Finance VP, leading a team of 9 associates.• Influenced the KO system to determine minimum profit thresholds in negotiations with key customers, increasing profitability results by 5% in the two biggest re-negotiation processes.• Successfully drove, in conjunction with marketing area, annual negotiations with national TV networks, reducing in 5 PPT the annual average increase rate in 2008 and 2009.• Improved the S2P process which resulted in operational efficiencies and policy compliance (i.e.: reduced the contract approval process in 30 days, whilst, there were clean corporate audit reports during this period).

Mexico City Area, Mexico

Responsible for the finance function of the region (30% of total country business operation): P&L management, financial planning, reporting and analysis, M&A, RGM, negotiation with bottlers, among others.• Prepared, analyzed and impulsed initiatives, achieving the financial targets for the Region: CAGR ‘03-’06: Revenues: +10.6%, OI: +8.3%• Evaluated the business value of water and sparkling beverage brands owned by bottling partners and be part of the negotiation team that led to the acquisition of 5 regional brands.• Provided tools and training to commercial teams to support RGM & segmentation initiatives in the Region to confront B Brands.

Mexico

Mexico

Mexico

Mexico

Mexico

Mexico

Master Of Business Administration (M.B.A.), Executive Mba

Bachelor'S Degree, Accounting