Victor Bigio Email & Phone Number

Toronto, On, Ca

Working with the leading global sports technology company, I help the Global Product team localize leading products for the ever-expanding North American sports betting industry. Working alongside world-class operators and our League partners, Sportradar's technology is helping to shape the future of sports betting.

Toronto

Created a strategic marketing consultancy to assist companies of various sizes and stages of development. This has been primarily focused on the ever-changing online gambling market. Clients have engaged my services for a wide range of projects including:• Research on the North American iGaming space with product and market recommendations• Content Generation and Management for large Sports Betting and Casino Affiliates• Land based charity poker tournament setup and execution including sponsorship acquisition• PR and Crisis Communication plan for a U.S. based social gaming platform• Product strategy and development in the mobile lottery space• Development and execution of marketing plans for current online gaming operators• Country Management for operators entering the Canadian iGaming market

Toronto, Canada Area

Responsible for Managing over 50 VIP Meet and Greet events for high value guests at each of the KAABOO series of festivals.

MEvU is a peer-to-peer decentralized social and sports betting application built on the Ethereum blockchain.

Toronto, Canada Area

Hired by GTECH G2 to oversee all marketing initiatives for the first Government regulated Internet Gaming network, comprised of several of the Canadian Provincial Lotteries. Responsible for designing, executing and maintaining the acquisition, conversion and retention promotions for this network, including use of all available online, social and offline channels, focusing on extending the lottery brand into the Internet space and converting the current online gamer to the regulated network. Extensive work with the lotteries on their individual provincial marketing plans, as well as working with PR teams, Affiliate networks, and SEO experts to maximize online campaign exposure and ROI. Additional tasks include the acquisition of other provinces into the network, along with working with the US division on the strategy for state-run lottery online gaming following the precedent started in Canada.

Toronto, Canada Area

Joined the marketing and public relations firm for oversee marketing strategies for www.UltimateBet.com, one of the largest and best-known online poker brands. Loudvision was sold in 2006 to World Wide Marketing, where I maintained the role in a consultant format.- Managed an annual marketing budget of over $30 million for the company, including online and offline marketing spends.- Oversaw tournament development and management - Project managed large scale brand-positioning campaigns at events such as the World Series of Poker. - Assisted in the management and running of the Aruba Poker Classic for 4 years, including all facets of the organizing of the event.- Negotiated and managed sponsorship agreements with professional poker players from around the world.- Created the pioneering Team UB, a "Dream Team" of online poker players and authorities who serve as ambassadors for the site and are committed to making it the unparalleled leader in online gaming.- Contributed to new product development and enhancements for the company, leveraging feedback from players, developers, professionals and colleagues to determine the overall strategy of the software platform.- Managed group dealing with liaisons between VIP players and Member Services.- Managed sponsorship relationships with offline poker groups and charities.

San Jose, Costa Rica

Brought on board this online gaming firm in 2004 to reshape their overal strategy and to build the firm’s marketing capabilities from the ground up.- Assumed comprehensive leadership for multi-media marketing campaigns, media buying, market & competitor research, on-site promotions, budget administration, and tradeshow participation.- Recruited a 3-member team who could handle all aspects of market research and marketing program design.- Instrumental in growing gross rakes by 47% and tournament revenue of 78%.- Undertook exhaustive data mining of the True Poker database in order to develop marketing strategies targeted to dormant players.- Analyzed and restructured the tournament schedule to maximize daily revenues, driving growth in daily tournament revenues of 30%.- Restructured the affiliate program to PURPOSE, resulting in 60% increase in revenue.- Launched the True Poker Partnership Program, with core involvement in helping corporate partners start 10 new poker rooms under the True Poker umbrella.

San Jose, Costa Rica

Recruited by this growth-oriented casino software developer to assist the company in penetrating the Latin American Market. Subsequently invited to join English Harbour – the company’s largest licensee, to collaborate in the start-up of English Harbour New Ventures, a firm that provides online and offline casino solutions.- Drew on in-depth knowledge of the Latin American and Caribbean offshore gaming market to grow market share, playing a hands on role in re-branding the company to make it more internationally competitive.- Instituted a Tradeshow marketing strategy that helped build brand awareness among target clientele, - Collaborated in new business development, including the design of a multimillion-dollar online poker product.- As Business Development Manager for English Harbour, launched a new marketing partnership program for one of the largest online casinos in the world with the objective of bringing offline partners into the online gaming arena.

San Jose, Costa Rica

Retained by this leading provider of software to the e-gaming industry to manage key licensee accounts with clients in Costa Rica and Caribbean, with a span of responsibility for financial administration, client relations, internal sales and training. Successfully secured new sales of Sportsbook and Casino Software while reducing outstanding receivables by 70% in one year.

Commerce, Marketing

Activities and Societies: Chairman, Dalhousie Orientation Week 1992

Education record