Responsible for the Sales and Distribution in Greater São Paulo Area, managing a direct team consisting of a Regional Manager and three Sales and Execution Managers, as well as an indirect team of over two hundred people. Overseeing three Distribution Centers, led the redefinition of the service network in the most important region of the country and the opening of a new Distribution Center, optimizing the service model in the region and gaining seven percentage points in market share with the… Show more Responsible for the Sales and Distribution in Greater São Paulo Area, managing a direct team consisting of a Regional Manager and three Sales and Execution Managers, as well as an indirect team of over two hundred people. Overseeing three Distribution Centers, led the redefinition of the service network in the most important region of the country and the opening of a new Distribution Center, optimizing the service model in the region and gaining seven percentage points in market share with the Heineken brand in the bar channel. Also was responsible for managing major events such as The Town, Formula 1, MITA Festival, LGBTQIAP+ Parade, and Carnival. Show less

Responsible for Sales, Trade Marketing, and Execution in the state of Santa Catarina for the entire OFF Premise channel (Retail and Cash&Carry). Leading a team of over two hundred people, directly managing a Key Account Manager, three Key Account Executives, two Trade Marketing Executives and a Commercial Analyst. Additionally, was responsible for implementing a new JBP model and the contractual negotiation model developed in the previous position to renegotiate all contracts with the clients… Show more Responsible for Sales, Trade Marketing, and Execution in the state of Santa Catarina for the entire OFF Premise channel (Retail and Cash&Carry). Leading a team of over two hundred people, directly managing a Key Account Manager, three Key Account Executives, two Trade Marketing Executives and a Commercial Analyst. Additionally, was responsible for implementing a new JBP model and the contractual negotiation model developed in the previous position to renegotiate all contracts with the clients, focusing on increasing Share, Sell Out, Gondola Execution (SOVI), and Profitability. As a result, achieved a 12 percentage point increase in Share Volume and a 13 percentage point increase in Share Value (Nielsen) in the state of Santa Catarina in 2021 and reaching market leadership in 2022 for the first time in the company's history in the state. Show less

Responsible for a direct team of five Key Account Executives and customers in the Retail and Cash&Carry channels (GPA, Carrefour, BIG, Cencosud, Atacadão, Maxxi, Makro, and Sams Club) in the states of Rio de Janeiro and Espírito Santo, with an annual revenue of R$ 600 million. Key achievements include a 32% increase in Volume and a 47% increase in Revenue during the period, enhancing profitability and growing Market Share by 6 percentage points in Rio de Janeiro and 11 percentage points in… Show more Responsible for a direct team of five Key Account Executives and customers in the Retail and Cash&Carry channels (GPA, Carrefour, BIG, Cencosud, Atacadão, Maxxi, Makro, and Sams Club) in the states of Rio de Janeiro and Espírito Santo, with an annual revenue of R$ 600 million. Key achievements include a 32% increase in Volume and a 47% increase in Revenue during the period, enhancing profitability and growing Market Share by 6 percentage points in Rio de Janeiro and 11 percentage points in Espírito Santo (Nielsen). Additionally, responsible for implementing a contractual negotiation model, which became a national standard within the company, achieving a 22% increase in market share with key clients." Show less

Responsible for managing Sales and Execution for five operational units of 'FEMSA Coca-Cola' in the Vale do Paraíba, Sul Fluminense, and Litoral Norte Paulista regions. This role directly impacted the visibility growth of the Heineken and Amstel brands by negotiating exclusive contracts with hotels, restaurants, and nightclubs in the region during the summer period, resulting in a revenue increase of over 37%.

Responsible for managing Sales and Execution for nine "SOLAR Coca-Cola" distributors in the states of Paraíba, Pernambuco, and Rio Grande do Norte. Directly responsible for the creation and implementation of a new negotiation model, optimizing investments and increasing profitability by 30%. As a result, there was a 30% increase in market share in the region and reaching an 80% share in the Premium segment in Rio Grande do Norte with the Heineken and Sol Premium brands.

Responsible for creating all reports and data tracking for the department, with a focus on S&OP management, Routine Management, and Financial Results of the Indirect Channel.