- Providing architectural decisions for Marketing automation domain.- Collaborating with implementation partners and evaluating architectural decisions.- Defining and maintaining the target architecture, ensuring alignment with the architectural committee.- Consulting domain teams to ensure seamless system integrations and connectivity.Key Projects:- Implementation of Adobe Experience Platform (CDP, AJO, Target) suite for global Metro C&C (15+ countries, 6+ customer… Show more - Providing architectural decisions for Marketing automation domain.- Collaborating with implementation partners and evaluating architectural decisions.- Defining and maintaining the target architecture, ensuring alignment with the architectural committee.- Consulting domain teams to ensure seamless system integrations and connectivity.Key Projects:- Implementation of Adobe Experience Platform (CDP, AJO, Target) suite for global Metro C&C (15+ countries, 6+ customer journeys, 15+ system integrations).- Implementation of a new Customer Experience Management platform (Qualtrics XM) for global Metro C&C.- Incorporation of sponsored content into digital customer touchpoints. Show less

- Leading IT projects for marketing, communications and e-commerce domains. $5M+ annualinvestment excl. hardware.- Defining the functional and solution architecture for the domain products, providing10+ development teams with architectural decisions.- Ensuring there is effective interaction between IT and business teams, transmittingobjectives, requirements and limitations.- Managing the architectural and product teams in Marketing & Communications (top 3… Show more - Leading IT projects for marketing, communications and e-commerce domains. $5M+ annualinvestment excl. hardware.- Defining the functional and solution architecture for the domain products, providing10+ development teams with architectural decisions.- Ensuring there is effective interaction between IT and business teams, transmittingobjectives, requirements and limitations.- Managing the architectural and product teams in Marketing & Communications (top 3 largestcompany’s business areas: 100+ IT employees). Leading the organization ofdevelopment, implementation and support processes.- Designing and supervising IT budget planning and organizing procurement of requiredsoftware and hardware.Key Projects:-CRM. Inhouse-built platform automating campaigns, communications, and the management of surveys, loyalty, pricing and customer profiles, delivering more than 20% of all company sales.-Digital personalization platform. Inhouse-built system for personalization of content on every customer interaction channel inreal-time, using AI and business rules. The platform showed 50%+ higher conversion rates in comparison with market analogs.-Chatbot platform. Inhouse-built chatbot platform, allowed the automation of 50%+ of all customer requests.-Digital asset management. Platform for storing and managing marketing assets. It allowed us to automate operations of content creation, categorize the assets for search and to tag the assets for personalization processes.-Marketing analysis platform. A complex solution which included an Oracle Exadata, Hadoop, aGPU-based AI platform and BI, allowed automation of a wide range of marketing analysis, and implementation of AI-based solutions forcustomers segmentation, contact policy and content personalization.-GO Sport Poland. Participating in the project of integration of the acquired trade net in EU, I designed the architecture for GO Sport CRM and ensured the necessary system modifications met the GDPR. Show less

- Managed development and maintenance of marketing and communications systems, includingCRM, pricing management, marketing operations management and some others.- Led the fast-growing team of system analysts (10+ employees): hiring, development, settinggoals, etc.

- Participated in projects of product development and implementation (CRM, Pricing, Ordermanagement platform, launch of Sportmaster China) as a system analyst.- Wrote technical specifications, architecture descriptions and project documentation.- Performed integration and functional testing.- Provided system configurations and user support.