Victor Hernandez

Victor Hernandez Email and Phone Number

National Head of Cultivation @ iAnthus
new york, new york, united states
Victor Hernandez's Location
United States, United States
About Victor Hernandez

Experienced Retail and Cannabis Management ProfessionalAbout Me: With over 25 years of retail management experience coupled with 20 years of extensive expertise in the cannabis industry, I am a seasoned professional known for building successful teams and stores from the ground up. My passion lies in fostering organic growth, enhancing operational efficiency, and bridging the gap between production and retail.Experience: Retail Management (25yrs) •Demonstrated success in building and leading high-performing teams to achieve exceptional results.• Proven track record in establishing and optimizing retail stores, focusing on delivering outstanding customer experiences and organic growth. • Expertise in strategic planning, inventory management, and driving revenue growth through innovative sales strategies. • A track record of success within vertically integrated and horizontal/hybrid integrated cannabis operations Cannabis Industry (20 years):• Comprehensive experience in all aspects of cannabis operations, including cultivation (indoor and outdoor), extraction (solventless and hydrocarbon), packaging, and new product development. • Proficient in increasing efficiencies to maximize throughput while ensuring compliance with regulatory standards. • Successfully navigated diverse regulatory frameworks across multiple states, with a strong emphasis on compliance management and METRC certification.Skills: • Team Building and Leadership• Operations Management• Cultivation • Extraction• Marketing and Branding• Compliance Management• New Product Development• Strategic Planning• Inventory Management• Sales and Revenue Growth StrategiesAchievements:• Spearheaded the successful launch of multiple retail stores, achieving rapid growth and profitability.• Implemented innovative cultivation and extraction techniques resulting in increased product quality and yield. • Increase indoor cannabis yields by 2x with no capital expense injections. • Successfully bred multiple cannabis strains with a focus on increasing thc, fulfilling customer demand, and yield improvements. • Increased same store sales by 25% yoy while simultaneously increasing margin.• Developed and executed marketing strategies that effectively positioned brands and drove consumer engagement.Looking Forward: I am passionate about leveraging my unique blend of retail management and cannabis industry expertise to drive business success and contribute to the growth of organizations in this dynamic sector.

Victor Hernandez's Current Company Details
iAnthus

Ianthus

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National Head of Cultivation
new york, new york, united states
Employees:
87
Victor Hernandez Work Experience Details
  • Ianthus
    National Head Of Cultivation
    Ianthus Sep 2024 - Present
    United States
    As the National Head of Cultivation at iAnthus, I have successfully transitioned from overseeing Florida operations to leading cultivation efforts nationwide. Working closely with operational teams, I have implemented cutting-edge strategies to elevate product quality and drive efficiency across the board.
  • Growhealthy
    General Manager
    Growhealthy
  • Fire Creek Farms
    Chief Operating Officer
    Fire Creek Farms Nov 2015 - Nov 2022
    United States
    Owner/operator of a tier 2 cannabis farm. Managing day to day operations including sales, production planning, event planning, compliance, product innovation
  • Three Rivers Farmacy
    Small Business Owner
    Three Rivers Farmacy Sep 2009 - Aug 2011
    Missoula, Montana, United States
    Owner and operator of one of the first cannabis dispensaries in Montana. Focus on business growth and development, cultivation, production, retail, and marketing.

Victor Hernandez Education Details

Frequently Asked Questions about Victor Hernandez

What company does Victor Hernandez work for?

Victor Hernandez works for Ianthus

What is Victor Hernandez's role at the current company?

Victor Hernandez's current role is National Head of Cultivation.

What schools did Victor Hernandez attend?

Victor Hernandez attended University Of Montana.

Who are Victor Hernandez's colleagues?

Victor Hernandez's colleagues are Mark (Mac) Callanan, Amber Santiago, Jeff Greene, Mark Commodari, Jena Specker, Nicole Steele, Ramses Garcia.

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