Game Designer & ProducerI have three passions: the high-growth universe of startups, urban art and games.I was the champion of the Startup Weekend Rio 2018 with the development of communication of an app that improves the shopping experience of consumers of major events, I am the creator of SAMN Gallery, an online and open gallery that tells urban artists' stories, works and projects.I worked, for 2 years, as a professor's assistant voluntarily at the Veiga de Almeida University in the discipline of Creativity & Innovation, analyzing entrepreneurship projects and formulating "startup" ideas of Social Communication students.I have practical knowledge in management and business models, being co-creator of the EducUp 2016 project where I formulated its communication strategy and prospecting for new business. The EducUp project aimed to work on Design Thinking concepts (with dynamics of entrepreneurship, enchantment, personal strategic planning, etc.) in the classroom for high school students.In the same period I worked as manager of the Research & Development team at Salto Consultoria, an Junior Enterprise. As the main projects carried out, I had the total restructuring of the area, stipulating KPI's and OKR's to achieve clear results as well as research projects for development and brand recognition within the projected environment.All of this (and a little bit more) make me who I am professionaly, with 5+ years brand and project management, Employer Branding, experience. Want to hear me talk a little about Employer Branding, People Projects and Employee Experience? Take a look at these links (portuguese content only):- https://www.youtube.com/watch?v=U7xB268symE&feature=youtu.be- https://www.youtube.com/watch?v=9L_kgd1Z6vQ- https://batepaposobreecommerce.com.br/bate-papo-sobre-gestao-de-equipe-episodio-6/ or https://open.spotify.com/episode/2gcc0u36qInJ8M5gzvpHOx?si=fA5E_RhrSNOmydqcEe0yfQ- https://open.spotify.com/episode/7A2TJzvaSjJ8rEQO3DKSkW?si=wClud5H4Sl-9NaD1KpfUgw or https://employerbranding.com.br/ebb-cast-31-victor-hugo-costa-do-hurb/- https://www.youtube.com/watch?v=tK7yS2RUapM
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Game DesignerVbet BrasilRio De Janeiro, Rj, Br
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Game DesignerAtomos Official Oct 2023 - Present• Development of game functions, creating systems, rules, gameplay and balance ensuring that it is playable, fun and engaging;• Structuring Level Design;• Construction of GDD;• Application of Game Design Frameworks;• Conceptualization and development of characters, rules, scenarios and narratives;• Testing and Prototyping;• In-game monetization;• Management of the game development process with the application of agile methodologies, execution and monitoring of the game production pipeline, market analysis, pitch and product/project journey. -
Game DesignerSupernova Games Jul 2023 - Present• Developing game functions, creating systems, rules, gameplay and balancing ensuring it is playable, fun and engaging;• Level Design structuring;• GDD writing and organization;• Game Design Frameworks' application;• Conceptualization and development of characters, rules, scenarios and narratives;• Testing & Prototyping;• Unity.• Management of the game development process with the application of agile methodologies, execution and monitoring of the game production pipeline, market analysis, pitch and product / project journey; -
Co-Founder, Game Designer & ProducerNo Slopes Aug 2022 - Mar 2024• Developing game functions, creating systems, rules, gameplay and balancing ensuring it is playable, fun and engaging;• Level Design structuring;• Narrative construction;• GDD writing and organization;• Game Design Frameworks' application;• Conceptualization and development of characters, rules, scenarios and narratives;• Prototyping;• QA;• Unity.• Management of the game development process with the application of agile methodologies, execution and monitoring of the game production pipeline, market analysis, pitch and product / project journey; -
Game Designer & Producer ConsultantEstante Mágica Oct 2022 - Oct 2023• Responsible for developing game functions, creating systems, rules, balancing and gameplay ensuring it is playable, fun and engaging.• Overseeing the foundation and execution of game mechanics and the overall user experience by planning, scheduling and following up on tasks from the development team. -
Employer Branding SpecialistPrinti - Uma Empresa Do Grupo Cimpress Jul 2022 - Aug 2023• Brand Experience Design, Programs and Products;• Project Management in tools such as Figma, Miro, Monday, Trello, using agile methodologies, execution and monitoring of the production pipeline, product/project journey, etc.;• Structuring of communication, engagement and belonging strategies;• Data analysis, surveys, indicators and strategic OKRs;• Planning and implementation of internal and external culture campaigns. -
Head Of People & CultureClipescola Feb 2022 - Jun 2022• Main responsible for people's growth and development strategies, focusing on well-being and life balance;• Active participation in the entire candidate and employee journey - from acquisition to offboarding -, focusing on experience design and agile;• Talent Acquisition & Attraction with Clip's team leaders thinking about the team structure, job descriptions, job advertisments and personas;• Construction of all internal HR processes using agile methodology: onboarding, performance evaluation, talent attraction, training and career development, employee experience and employer branding;• 1:1 for alignment, training and counseling of all leaders;• Leader of People & Culture strategy, as well as main KPIs, OKRs and action plans;• Development of internal culture with support from all teams, ensuring aligned strategic goals and growth. -
Culture, Communication, Employer Branding & Employee Experience LeadHurb Aug 2021 - Feb 2022Rio De Janeiro, BrasilLeader of the Culture team at Hurb, comprising the areas of: Communication, Employer Branding, Employee Experience and Wellbeing.• Project Management with agile methodologies application, execution and monitoring of the production pipeline, product/project journey;• Structuring communication, engagement and belonging strategies, strengthening the pillars of the Hurb culture;• Data analysis, research, indicators and strategic OKRs, as well as participation in the creation of each of them and in their reports;• Strategic connection between all areas of Culture, Training, Talent Acquisition, PR, branding and other business areas;• Planning and implementation of internal and external culture campaigns;• Principal people and culture's project manager using agile methodology. -
Employer Branding & Employee ExperienceHurb Mar 2020 - Aug 2021Rio De Janeiro, Brasil• EVP (Employee Value Proposition) structuring and communication | It's all about people;• Employer Brand Strategy & Management;• Production of internal and external positioning events;• Strategic partnerships;• Metric analysis in Google Analytics and other platforms;• Social communication strategy: Instagram, LinkedIn, Glassdoor and more;• Performance throughout the candidate's and employee's journey | Employee Experience;• Co-creation of activities and daily interaction with tech, PR, content, marketing and branding teams;• In June 2020, I also took on the challenge of optimizing the Employee Experience cell, which has Internal Communication and Endomarketing.• Management of two people in the team.• Principal people and culture's project manager using agile methodology.
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CreatorSamn Gallery Jun 2020 - Sep 2021SAMN is an online and open gallery. Samn is street art.We are and were born in this accessibility. We want to reach those who know art and those who have no idea what it is.Here you will see the history, works and projects of local artists that have been boiling in expressions and are building a new path for Brazilian art that is born from the street.We are from Rio, but the artists are from everywhere: https://www.instagram.com/samn.gallery/ -
Employer BrandingEstante Mágica Jan 2019 - Mar 2020Rio De Janeiro E Região, BrasilOne of the biggest EdTechs in Brazil!• Project Management with agile methodologies application, execution and monitoring of the production pipeline, product/project journey;• Development, execution and supervision of the company's employer brand strategies;• Development of internal and external engagement programs;• Configuration of positioning events;• Configuration and relationship of strategic partnerships;• Partnership with universities and student initiatives;• Social media;• Endobranding - brand building and management designed to retain candidates.Some projects:• Production, lectures and brand activation in 7 university events: Unicarioca, Estácio, UVA, UFF, UERJ, FACHA, Unisuam;• Attracting 12k candidates in a period of 1 year;• Partnership with 6 junior companies and 3 universities;• Swag brand campaign, now the troupe can wear Estante Mágica;• Realization of the 1st Hackathon Estante Mágica in partnership with the Tech team.
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Marketing AnalystEstante Mágica Nov 2017 - Dec 2018• Social media• Integration between management, CRM and automation software.• Email marketing automation and segmentation.• Creation of Landing Pages• Manager - Press Relations.• Outbound and direct marketing actions and campaigns.- As main projects I had:• Development, structuring and management of the Social Media area with a percentage increase of 166% (60k~100k) in the number of users on Facebook and 188% (8k~16k) on Instagram, resulting in a 5x engagement rate greater than the previous one.• Digital Branding and online brand positioning, with the creation of digital voice and SAC 2.0.• Creation of Digital and Brand Persona.• Control of publicity in vehicles, together with the press office, such as: Small Businesses and Large Businesses, TV Cultura and international vehicles, such as France 3 – TLS.
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Customer SuccessEstante Mágica Mar 2017 - Nov 2017Rio De Janeiro E Região, Brasil• Monitoring the projects' implementation in educational institutions.• Sale and upselling of products.• After-sales follow-up.In parallel, I acted:• Study of user behavior.• Social media.- Which gave me the opportunity to work on the transfer of the agency's marketing team to in-house.
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Estagiário De Relacionamento Com O ClienteStone Pagamentos Nov 2016 - Feb 2017Rio De Janeiro E Região, Brasil -
P&D LeaderSalto Consultoria Dec 2015 - Nov 2016Rio De Janeiro E Região, Brasil• Responsible for structuring the Innovation - Research and Development area with metrics and OKRs.• Leader of the Research and Development team, coordinating and guiding the Innovation team with the presidency in accordance with the Strategic Planning.• Responsible for introducing business innovation methods working in different areas, such as: Marketing, Quality, Projects, Administrative/Financial etc., analyzing different concepts and carrying out research, benchmarking and studies for the progress and development of the Junior Company.- As the main projects carried out, I had the total restructuring of the area, stipulating KPIs and OKRs to achieve clear results and also research projects for development and brand recognition within the projected environment. -
CofundadorEducup Dec 2015 - Jul 2016Rio De Janeiro, Rio De JaneiroStartup voltada a criar experiências educativas através da metodologia Design Thinking.
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Estagiário Aprovisionamento & TransmissaoOi S.A Nov 2014 - Nov 2015Rio De JaneiroAtuação na área de aprovisionamento e transmissão, responsável pela criação de rotas e designação de equipamentos de transmissão nas gerências de inventário e configuração e atualização cadastral dos equipamentos.
Victor Hugo Costa Education Details
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Marketing -
Instituto De Engenharia De GestãoAdministração E Gestão De Empresas E Negócios -
FiskCapacitação Em Segundo Idioma
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Engenharia De Produção
Frequently Asked Questions about Victor Hugo Costa
What company does Victor Hugo Costa work for?
Victor Hugo Costa works for Vbet Brasil
What is Victor Hugo Costa's role at the current company?
Victor Hugo Costa's current role is Game Designer.
What schools did Victor Hugo Costa attend?
Victor Hugo Costa attended Instituto Infnet, Udacity, Instituto De Engenharia De Gestão, Cefet/rj - Centro Federal De Educação Tecnológica Celso Suckow Da Fonseca, Fisk, Universidade Veiga De Almeida.
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