As a freelance expert I develop game-changing strategies with an emphasis on creative projects, influencers collaborations and Social Media viral content.

I build a department from the ground up in one of the most-known PR agencies in Russian Fashion industry. Our expertises were: SMM strategic planning and execution, Content Marketing, Influencers Marketing and special projects in digital media. The digital team was consisted of 6 highly qualified employees: Me as a director, account manager, Digital strategist, Social Marketing manager, Influencers Marketing manager and copywriter.In a short-term period the department had grown in profitability, became stable and efficient part of the agency. We did dozen of projects for international brands as UNIQLO, IKEA, INDITEX, Diageo, Remy Cointreau, Ferrero Rocher, Martini, J&J etc.

As a Creative Director I was creating ideas for special projects for Publishing House’s magazines, websites, events and social media pages for nearly three years. I worked with the team of three copywriters and closely with the production team of designers, developers and producers.We created more than 300 different projects, including: print advertorials, landing pages, native articles, 360 degrees campaigns, long-term strategies, events, SM projects and projects with Influencers for all kinds of advertising clients of the Publishing House. In 2016 number of sold and developed projects increased by 100%

In this role I worked in an international team closely with a CEO and an Art Director of a local Chinese apparel brand. My responsibility was to start brand’s digital communication for support of just launched online store. We created Facebook, Instagram and VK pages, and increased organically followers number up to 5000-15000 on each platform. We started collaborations with bloggers all around the world (because we had a worldwide shipping). We set a targeting adv on Social Media. We also did SEO, context and email in collaboration with an agency.All these manipulations led to website traffic increase up to 30000 users monthly. We got sales growth and new contracts with local retailers in Russia, Poland, China and Mexico.

This startup became a beginning of a take off of my career as a copywriter, creative manager and SMM. My responsibilities were:- To manage online store’s accounts on Facebook, VK and Instagram- To develop a content strategy and monthly content-plans- To initiate and manage special projects in SM, contests and bloggers collaborations- Community management and moderation- To take part in creative process of marketing department, to develop adv. campaigns- Team leading of two SM managers, and close work with designers and PR managersDuring my work as a manager and team lead company’s community increased by 60 000 people (2,5 times more than before). Sales grew 5-6 times.