In support of various marketing/messaging campaigns, plan and create a variety of branded collateral materials and digital assets for social media ads, website imagery/content, video vignettes, trade-show booth (large booth backdrop, handouts and giveaways), mailers, and other graphics. Collaborate in the development of branded business plan, sales pitch and other marketing related presentations. Plan, design and produce “How to” training videos, and written documentation (e.g., User Guide and FAQs). Develop and execute email marketing and brand awareness campaigns, and track analytics and metrics within SalesForce Account Engagement.In addition, maintain and manage social sites and website, and collaborate with SEO partner to optimize site traffic, visibility, increase brand awareness, optimize end-user experience, and compile SEO/SEM analytics.

Designed and produced a variety of branded collateral materials and digital assets for social media ads, website imagery, video vignettes, trade-show booth (large booth backdrop, handouts and giveaways), mailers, t-shirt graphics, business plan and sales pitch Power Point presentations, custom user guide / training guide, and business cards.In addition, maintain and manage client social sites and website (WordPress) – post blogs, articles and digital assets.

Strategized, planned and managed design and execution of various marketing and communications projects/campaigns for corporate and individual business unit partners, in collaboration and coordination with business development and communications stakeholders. Functioned as subject matter expert, point of contact and content creator for internal digital marketing and communications signage system. Highlights as follows.— Led design, development and project management of all collateral assets for several large supplier and industry trade shows and conferences.— Coordinated with Business Development partner in strategizing, defining, planning and developing a set of interactive product catalogs in English and 4 additional languages to support international online and email sales and marketing campaign.— Provided guidance and support on several multi-million dollar U.S. DoD and Space Agency Requests for Proposals (RFP), lead by company Business Development (BD) and management partners.