•Launched INCA Global in Taiwan, an influencer marketing technology product within GroupM, which functions as a full-service influencer strategic partner. It assists brands in producing and distributing influencer content to deliver results full-funnel across all main social platforms, from awareness and consideration to conversions and even advocacy. Joined as employee no.2 .• Develop and execute a standardized workflow tailored for new businesses, optimizing operational processes and ensuring seamless integration, while overseeing a substantial budget of 2M USD for a dynamic business venture.•Led a 2-member team, with direct reporting to General Manager and Chief Technology Officer (CTO).•Fluent in the end-to-end process of influencer and content marketing, including planning, booking, implementation, post-campaign reporting, and reinvesting and remarketing.•Collaborate closely with data analysts to identify audience segments, creating tailored content that resonated with specific demographics and behavioral patterns.•Incorporate emerging trends, consumer insights, and industry dynamics into content planning, ensuring ongoing relevance and audience captivation.•Manage editorial calendars and content schedules, ensuring consistent and timely content delivery across various digital platforms.•Analyze campaign metrics and user feedback to glean actionable insights, informing data-driven content optimizations and future strategy refinements.Key Success : 1. Achieved 150% Year-over-Year (YoY) growth in 2020 and 147% YoY growth in 2021, contributing to the success of the business. 2. Negotiated influencer fees with a focus on cost-effectiveness, resulting in a 5-10% reduction in influencer marketing spending while maintaining or increasing ROI.3. Crafted and implemented comprehensive influencer marketing strategies that aligned with brand objectives, resulting in an occupied 10 % SOV within category, overachieving relative KPIs by 1.6X.

• Creating specifications and appropriate content for the brand’s designated audience base on data • Measuring and analyzing what’s working and what isn’t with regard to the brand’s content marketing efforts. • Manage the distribution of content across all channels, online and offline. • Setting guidelines for the tone, style, and voice of all brand content. • Creating influencers/KOL strategy that maps with the brand's marketing objectives.
• Identify influencers/KOL mix that will fit well with brands, and take a leading role to contact, secure, and push content live. • Design and implement social media strategy to align with business goals.• Create and communicate engaging social media posts across channels by applying brand-level awareness. Develop the written tone and feel of messaging while conforming to brand affinity. • Implemented processes and frameworks to synthesize multiple data points to help clients tell great stories through brand content and partnerships.• Helped brands to carve a brand narrative and content that felt authentic and culturally relevant to connect with their audiences.Key Success：1. Implemented effective event marketing and promotional strategies, resulting in a 168% reach rate , 2198 event attendance in 5 days. Organically gain 1+K UGC content. (Nike- House of Go)

-Successfully secured sponsorships for theatrical productions, cultivating invaluable partnerships that significantly elevated the visibility and financial backing of dramas. Notable sponsors included industry leaders like Xiaomi and Gree Electric Appliances.-Actively participated in the process of adapting novels and comics into theatrical productions, collaborating with creative teams to ensure faithful and engaging adaptations.-Crafted and executed strategic social media campaigns to ignite word-of-mouth (WOM) discussions around the dramas, igniting excitement and boosting audience engagement. （Achieved a total Weibo reach of 4.8 million） -Hosted live broadcasts to promote dramas, harnessing real-time interactions with fans to cultivate excitement and anticipation.-Cultivated captivating partnerships (CP) to stimulate dialogues and pique interest in the dramas, collaborating with influencers and other stakeholders.-Orchestrated fundraising campaigns for the development of drama-related merchandise, amassing an impressive total of 37,581 RMB in contributions.-Organized offline events and activities in Shanghai, Chongqing, Guangzhou, and Xiamen, enhancing the immersive experience for drama enthusiasts and broadening the dramas' reach.-Spearheaded the development of drama-related merchandise, augmenting the drama's brand value and creating additional revenue streams. These products were made available on Taobao and Youku, allowing viewers to purchase while watching.Contributed title : 終極一班4， 終極三國