I controlled pricing guides for Microcontroller Units (MCUs) beginning with the conception of an idea through completion of the project focusing on competitive markets and client specifications. I handled quotations, liaised with sales and distribution, and mitigated sales issues. • Executed targeted $35M in monthly revenue• Repositioned $100M in product line pricing with data analyses using web-mining tools for tracking metrics

During this tenure, I handled commissioning processes and data synthesis for reporting to senior management. I collaborated with multiple departments to coordinate budgeting and billing systems. • Sustained a 95% accuracy of forecasted gross profits and revenues vs. actual data

• Established focus pricing and prepared product comparison chart, pricing matrix and guidelines to efficiently communicate value to customers, resulting in multiple design wins with revenues from $25K to $2M/month.• Jointly conducted pricing caravan with Marketing from US and Japan to understand overall market situation and make pricing recommendations to Japan for US market.• Traveled to Japan to negotiate with Marketing and factory personnel for strategic pricing and appropriate product markup for specific budget period. • Communicated extensively with pricing counter part in locations such as Japan, Malaysia, Singapore, Hong Kong, Taiwan, Shanghai and Europe.• Provided market and business status to Senior Manager and pricing counterparts in Japan.• Provided System LSI guidance for product promotion to Tactical Marketing and Sales groups.• Provide transfer cost and markup support to affiliates.• Participated in strategic design opportunities where markup and pricing were sensitive.• Established and made adjustment to pricing procedures.• Established pricing logics for system enhancement and automation.• Supervised and trained pricing staff on all assigned tasks and reviewed staff output.