Expanded distributor presence 7X and laid foundation for onboarding several hundred new POD'sDiversified into Food Service channel and generated new sustainable revenue streamManaged retail broker relationships across 12 Western U.S StatesCollaborated with owner/CEO (U.K), Finance (U.K), Marketing (U.K) and Logistics team (U.S) to set annual revenue, expense budgets, goals and projectionsLaunched strategic plan for whole of the U.S with refreshed focus on core channels, target customers, new product development launches, margin goals and sales incentivesExecuted go to market strategy to maximize store velocities Worked closely with 3PL providers in U.S to optimize distributor and store fulfillment ratesManaged third party customer service team in conjunction with UK operationsReduced distressed sales by over 30% as a result of leading a SKU review that helped to eliminate underperforming sub-brands and SKU flavors Responsible for U.S based trade and consumer marketing to ensure brand voice and promotions were in alignment with sales strategyBuilt sales tools, refreshed marketing assets for trade shows, HQ callsSupported customer debt collection and invoice deduction resolutionWorked tirelessly to ensure on-time fulfillment of customer orders with exemplary customer serviceSolicited and onboarded key accounts with large retail chains (eg. Safeway)Led training, education and support on how to care for, maintain and merchandise artisan British cheeses in store with store personnel and distributor sales teams

Whole Circle Farms is a home grown, family owned certified organic hemp farm in the Pacific Northwest with a purpose to heal with hemp and champion sustainable agriculture. And producer of CBD rich, full spectrum tinctures, gels, teas, salves, mints, massage oils and capsules. I was responsible for market/channel strategy, sales management and business development.

The Jasmine Pearl is a family owned, certified organic, loose-leaf tea company that imports, handcrafts and sells loose leaf teas sourced sustainably from small farms around the world. I was responsible for business development, sales management and field marketing across multiple channels of trade (natural, specialty, cafes/bars/restaurants, kombucha, grocery and hotels & hospitality) in the USA. ** Company laid off 90% of workforce in July as a result of Covid's impact on revenue. Focus areas: Sales| Merchandising| Promotions and Forecasting| Strategic Planning| Marketing| Field Marketing| Sales, Competitor and Performance Analysis| Product Innovation| Start Up| eCommerce| Business Development| Finance| Supply Chains

Sales consultant specializing in providing sales, marketing and business development services to start-up and early stage food, beverage and wellness companies in the natural and specialty sector. Achievements include:* Oregon Dairy Products Commission - Export advisor to dairy industry. Positioned companies, from $1MM to $0.5B in revenue, for incremental sales growth - Tillamook, Lochmead, Rogue Creamery, Face Rock etc. Co-organized state's first Export Discovery Day to discuss market opportunities, highlight the tools and resources available, and provide a trusted space for new export initiatives. Researched, co-created agenda and lead generation plans for successful sales trade mission to Asia in 2016. * Fishpeople - Coordinated brand refresh (10 SKUs) for premium shelf stable $10MM + fish ready meal company. Launched ahead of schedule for national retail customer. Worked directly with Co-Founders, Co-packer and marketing agency. * Operational Sales Plans - Developed, executed plan of actions or regional sales plans for several $0.5MM to $10MM for several artisan food brands like Bridge City Baking, Jasmine Pearl Tea, Pan's Mushroom Jerky, Fire Brew, Rogue Creamery, Olive Growers of Oregon, Soothie Suckers, Happy Mountain Kombucha, Organically Grown, and Hot Mama Salsa. * Entrepreneur Curriculum (Oregon State Univ) - Instructor and author of 1st online, instructor led food entrepreneur course in the USA. Featured video/written content using OSU's blackboard platform.

Pro bono advisor to the first Portland based community food accelerator - Forge Portland. Working with a large group of fast growth food entrepreneurs on supply chain expansion and sales strategy development.

* New Seasons Market - Led development and establishment of the company's pioneering private brand program (foundation for future partner brands initiative). Worked with CEO, marketing director, buyers, store management, food safety team and business analyst. Instituted brand strategy and operational guidelines. Led review and selection of design agency. Introduced KPI's (sales, gross margins, SKUs for development) for targeted categories. Helped appoint partner brandmanager.

Responsible for sales/brand strategy as the in-house broker for Kroger Company's natural/organic/sustainable brand covering food, drink and supplements (vitamins, minerals, specialty, herbals) as well as Kroger center store grocery brands at Fred Meyer, the largest Kroger division. * Analyzed in-house KCMSDW, SPINS and Nielsen data, created store distribution maps as part of opportunity gap analysis, and led supplier-category reviews with buyers to expand sales and profitability. Created and executed forecasted promotional plans. * Expanded Naturally Preferred brand, the predecessor to Simple Truth, to 210 SKU's in 24 months. Managed vendor sourcing, NPD, packaging development, product merchandising, new item launches and in-store execution for 800 stores (Fred Meyer, Ralph’s, Fry’s, King Soopers, Smiths, QFC, Kroger banner stores) across the country that carried the range.* Participated in weekly Grocery Merchandising meetings with VP, Director and Grocery Buyers, selecting items, price points, sales projections and providing forecasts to suppliers.* Managed customer service team and ensured high fulfillment rates to warehouse were achieved through exemplary customer service relationships with buying teams and vendor partners. * Grew private label revenue double digits y/y for five consecutive years to $175M in represented sales & $2.9M in brokerage income. * Expanded Private Selection artisan range from 34 to 97 SKU's and store penetration to 94% * Managed P&L, business unit team (sales managers, analysts, customer service), 150+ vendors, B2B relationships with Kroger/Daymon HQ (Cincinnati) and daily relationships with Fred Meyer HQ (2 warehouses in WA and OR; communications with VP's/Directors/Category Managers/Replenishment Buyers, Schematics team).