Remita empowers everyone everywhere to do more by simplifying payments

We planned and executed the biggest startup party in the world - www.lagostartuparty.com

Yellopad uses powerful storytelling techniques to redesign the future of brands - www.yellopad.com

EXP is probably Africa’s biggest experiential marketing agency, operational in 22 countries and headquartered in South Africa. EXP’s practice scope covers brand activation, event marketing, live+ digital, sponsorship and social marketing. The company is proudly the experiential backbone of top brands like MTN, P&G, Nivea, Heineken, Star, Coca Cola, Moet & Chandon, Hennessy, HP, Multichoice, PZ, GSK, Microsoft, Oracle, First Bank, Philips, SFH, etc.My key responsibilities at EXP involves: - Creating strategic and experiential courses for local and international brands. - Co-thinking ideas, co-creating products, building exceptional marketing plans, helping launch the product, and showcasing the overall but detailed consumer journey. The plan also includes after-purchase engagement and community building. And in most cases, the plans takes into consideration different mix of marketing platforms like digital and traditional media, WoM, ambience and touchpoint marketing.

Centrespread is a key player in Nigeria’s integrated marketing communication industry, and have consistently built great brands since 1982. Currently affiliated to Grey of South Africa; and the brain behind some memorable campaigns of Airtel, Skye Bank, Etisalat, Moneygram, APC, and Federal Government of Nigeria.At Centrespread:  I co-created, collaborated, and helped create a community of creative minds I built market intelligence, held conversations, weighed consumer perception, identified key insights, developed the ‘aha’ moments, nudged the key value points to connect with target needs, and ultimately gained measurable competitive advantages.  I led and co-trained a team of seven interns in brief dissection and brand strategy

How do we move from point A to B? (Let's PLAN!). Oh, there are sharks and barracudas on the way? (I have an iDeA). I think this plan is not working (Oh Jeez, roll down the PLAN B). How do we kill brand A for C to live? (That requires a KILLING IDEA, SHARP EXECUTION and a RUTHLESS HUNTER). And a damn good PLAN. That's all I do. Got it?Ok. Touchstone claimed to be the best kept secret in Nigeria’s marketing communication business, having quietly executed landmark projects like:  Conducting the biggest IPO in the history of Nigeria with First Bank, experientially executing it by bringing a live elephant to the street of Lagos. Executing a pan-Nigeria Bill & Melinda Gates Foundation reproductive health project - Nigerian Urban Reproductive Health Initiative (NURHI).  Seamless execution of the 1st Central Bank of Nigeria’s (CBN) International Conference on Payments System (ICPS Abuja 2013) at Transcorp Hilton Hotel, Abuja – September 2013. Helped Build other brands like Remita/SystemSpecs, Tastee Fried Chicken, UAC, PZ, Unilever, Mouka, First Central, and First Registrar.At Touchstone, I helped: Plan every brief and campaign, breaking them into smaller and assignable units.  Handle market research, route-to-market idealization, new product development/ product design, social media strategy formulation/ implementation. I also design and write advertising copy.