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Victor Armando O. Barros Email & Phone Number
Strategic Planning Manager
at
Leo
LinkedIn matched
✓ Verified August 2026
3 data sources
Profile completeness 100%
Current company
Role
Strategic Planning Manager
Location
São Paulo, Brazil
Company size
Who is Victor Armando O. Barros? Overview
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Quick answer
Victor Armando O. Barros is listed as Strategic Planning Manager at Leo, a with 242 employees, based in São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Victor Armando O. Barros.
Victor Armando O. Barros previously worked as Strategic Planning Manager at Leo Burnett Tailor Made and Strategic Planning Supervisor at Mrm Brasil. Victor Armando O. Barros holds Planning Academy - Ciclo Ii from Sandbox Escola De Estratégia.
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Leo
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Profile bio
About Victor Armando O. Barros
Oi, me chamo Victor.Nos últimos +7 anos, venho trabalhando como estrategista para diferentes mercados; acredito que para uma boa estratégia é preciso:~ mergulhar profundamente para conectar os pontos: marca - categoria - consumidor - tensões culturais - tendências;~ elaborar boas perguntas para direcionar os pensamentos e hipóteses;~ achar um problema realmente bom para resolver - isso será o guia para toda a estratégia;~ entender as necessidades das pessoas do mundo real e criar para elas (não para você mesmo);~ caminhar de mãos dadas com a criatividade para fazer o que os outros não podem fazer (ou, não ousam fazer);~ olhar por ângulos diferentes para criar novas possibilidades, diferenciação e vantagem para a marca/produto;~ despertar desejos nas pessoas e fazê-las refletir: "Como isso nunca tinha passado pela minha cabeça?”No final do dia, propaganda pode ser muito legal ou simplesmente, dispensável; nosso papel como planejadores é achar uma forma de conectar marcas com pessoas.*Hi, my name is Victor.Over the last +7 years, I've been working as a strategist for different markets; I believe that a killer strategic planning is about:~ diving deep to connect the dots: brand - category - customer- cultural tensions - trends;~ making a set of smart questions to drive thoughts and hypothesis;~ finding a really good problem to solve - this will be the guide for the whole strategy;~ understanding real people from real world and creating for them (not for yourself);~ walking hand in hand with creativity to do what others can’t do (or don't dare to do);~ looking through different angles to create new possibilities, differentiation and advantages for the brand/product;~ awakening a desire and provoking people to reflect “why has it never crossed my mind?”;In the end, brand communication can be awesome or simply, skippable. No one wants to see advertising; our role as planners is to find a way to connect brands to people.
Listed skills include Publicidade, Planejamento, Marketing, Microsoft Powerpoint, and 9 others.
Current workplace
Victor Armando O. Barros's current company
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Leo
8 roles
Victor Armando O. Barros work experience
A career timeline built from the work history available for this profile.
Strategic Planning Manager
Samsung [Brand building + Social AON + LATAM]; Mondelēz [Trident + Club Social]Responsible to lead and develop brand strategies for Club Social and Trident, special projects and brand campaigns, working hand to hand with all departments.
Strategic Planning Supervisor
Sanofi [Allegra, Dulcolax, Enterogermina]Working directly with the Strategy Director, I had the goal to develop with him and other areas of the agency annual strategies for each brand, following the global guide lines to localize global strategies and campaigns; also, I conducted some presentations to the local clients.
Nov 2020 - Mar 2022
Strategic Planner
TOTVS; Continental Pneus; Rimini Street;Working directly with the Strategy Manager, in Fbiz I could develop strategies to B2B market, having space to put my insights and strategies on the presentations, building a strength relationship with clients and obviously, with my partners at work.
Jul 2020 - Nov 2020
Strategic Planning Analyst
Flora [Neutrox, Ox, Francis]; Under Armour; Affinity [Guabi Natural, GRANPLUS]; Helpie!; Claro;In iD\TBWA, I could have one of the most different experiences of my career; the agency was restructuring itself and I was the first planner to arrive. For three months, I develop digital strategies with focus on performance almost alone, working very closely with digital Media and BI teams. Also, I developed strategies using TBWA tools, the Disruption Live.
Jun 2018 - May 2020
Strategic Planning Assistant
Porto Seguro [Auto, Financeira, Conecta]; CVC; Coty [Bozzano e Paixão]; IAB;Even being a Strategic Planning Assistant, in Lew’Lara\TBWA I had the opportunity to do more than my job description, presenting sometimes small jobs for the client, closing final presentations and participating of all strategy process with the team.
May 2017 - Jun 2018
Strategic Planning Assistant
Mood\Tbwa
Porto Seguro [Auto, Financeira, Conecta]; CCR; Instituto Ayrton Senna; BrasilPrev
Jun 2016 - Apr 2017
May 2016 - Jun 2016
3 education records
Victor Armando O. Barros education
Planning Academy - Ciclo Ii
Planning Academy - Ciclo I
Bacharelado, Publicidade E Propaganda
FAQ
Frequently asked questions about Victor Armando O. Barros
Quick answers generated from the profile data available on this page.
What company does Victor Armando O. Barros work for?
Victor Armando O. Barros works for Leo.
What is Victor Armando O. Barros's role at Leo?
Victor Armando O. Barros is listed as Strategic Planning Manager at Leo.
Where is Victor Armando O. Barros based?
Victor Armando O. Barros is based in São Paulo, Brazil while working with Leo.
What companies has Victor Armando O. Barros worked for?
Victor Armando O. Barros has worked for Leo, Leo Burnett Tailor Made, Mrm Brasil, Fbiz, and Id\Tbwa.
How can I contact Victor Armando O. Barros?
You can use AeroLeads to view verified contact signals for Victor Armando O. Barros at Leo, including work email, phone, and LinkedIn data when available.
What schools did Victor Armando O. Barros attend?
Victor Armando O. Barros holds Planning Academy - Ciclo Ii from Sandbox Escola De Estratégia.
What skills is Victor Armando O. Barros known for?
Victor Armando O. Barros is listed with skills including Publicidade, Planejamento, Marketing, Microsoft Powerpoint, Keynote, Microsoft Excel, Microsoft Word, and Marketing Strategy.
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