Sales Director
Current
Nov 2024 - Present
AeroLeads people directory · profile
Victor Balogun Email & Phone Number
Sales Director @ Reckitt | Commercial Leadership | People Leader
at
Reckitt
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 86%
Current company
Role
Sales Director @ Reckitt | Commercial Leadership | People Leader
Location
Nigeria
Who is Victor Balogun? Overview
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Victor Balogun is listed as Sales Director @ Reckitt | Commercial Leadership | People Leader at Reckitt, based in Nigeria. AeroLeads shows a matched LinkedIn profile for Victor Balogun.
Victor Balogun previously worked as Sales Director at Reckitt and Head of Sales - Kenya at Reckitt. Victor Balogun holds Master Of Business Administration (M.B.A.), Mba from Obafemi Awolowo University.
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Reckitt
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Profile bio
About Victor Balogun
Trained engineer, turned sales professional with over a decade of diverse commercial experience in FMCG companies.Currently responsible for the strategic direction and leadership development of Reckitt sales team in Kenya.My experience has entailed commercial strategy development, developing teams, leaders, and driving business objectives. I have strong experience in Field Sales Management, Mega Distribution Partner Management, Category Trade Marketing and Customer Marketing. Also worked on different categories of brands - both leading and competing.My KPIs at various times have included - leadership development, revenue growth, brand coverage, share gain, trade spend management, gross margin, in-market launches, numeric and weighted distribution, visibility drives, sales KPIs optimization, sales planning & execution, budgeting, forecasting, channel development and management, competition analysis and simplified business communications.My experience spanned the Food & Beverage, Home Care and Personal Care industries.
Current workplace
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11 roles
Victor Balogun work experience
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Head Of Sales - Kenya
Nov 2022 - Oct 2024
Head Of Trade Marketing - Nigeria
Jan 2019 - Oct 2022
Regional Sales Manager
Aug 2017 - Dec 2018
Zonal Sales Manager
Sales leadership role and member of RB Nigeria Sales Leadership Team. I have responsibility for business objectives delivery and leadership development in different Key Distributor (KD) teams. - Leadership development, mentoring and relationship management across four (4) different distributor teams, customers and RB managers.- Managed and inspired teams to deliver YTD double digit growth on Net Sales objectives – Primary & Secondary and Outperform in the key Sales KPIs (Coverage, Assortments, Productivity, etc) leading to - FY 2016 growth of +20%. Objectives delivered on the back of robust team motivation, customer engagement and superior in-store execution drives.- Communicates and ensure the realization of business priorities- Trade spend management and driving financial discipline in the team.- Implements promotional activities in line with brand strategies.- Responsible for distributor profitability and ROI
Jan 2016 - Jul 2017
Channel & Category Trade Marketing Manager
- Core Channel Development role for the Direct to Retail channel. Responsible for business objectives of winning at retail - driving distribution, visibility, range assortment and other business KPIs. Channel delivered double digit growth vs PY in FY 14 & 15 respectively.- Developer and executioner of the channel business development initiatives (BDIs)- Core category responsibilities for the design, development, execution and tracking of the in-market brand category plans in alignment with business cycle objective.- Trade spend budgeting and management- Worked with Global teams to translate global success models into Nigerian stores thus developing local success models
Jan 2014 - Dec 2015
Category Trade Marketing Manager
- Implements Category trade marketing KPIs across the country- Contributes to category marketing plans, with customer and category analysis and promotional strategy- Continuous analysis of the competitive and customer’s position in the country, works together with teams to develop trade marketing actions and strategy aimed at strengthening RB’s position in the category- Leads the development and implementation of Reckitt Benckiser promotional strategy in line with brand priorities and media plan- Implements the 4P marketing mix in the sales channels as per RB success model.
Jun 2013 - Dec 2013
Trade (Customer) Marketing Manager
- Translating overall marketing plans into winning and executable programs in the market place- Custodian, executioner and in conjuction with the brand team, developer of the overall battle plan for the category- Supporting sales team with tactical initiatives aimed at increasing sales volume on the category- Proposing, tracking and executing plans aimed at increasing NIV, market share, share of shelf and shelf off-take- Tracking competitor activities and advising management on possible areas of impact and the best tactical responses- Providing market insights on penetration strategies, NPDs and on winning channels- Overall responsibility for the delivery of the national volume tonnage for the RTD category.
Oct 2010 - May 2013
Area Sales Manager, Rtd (New Business)
- Responsible for the introduction and growing of the new business market share.- Overall responsibility for the area's sales target- Crafted and executed several local market penetration and volume drives initiatives - Provided market insights on penetration strategies and on NPDs- Sourced, recruited and developed the team that delivered the area’s sales target, including recruiting new set of trade partners
Jul 2009 - Sep 2010
Area Sales Manager (Existing Business)
- Delivering the area’s sales target- Expanding market share in territory of operation- Delivered 56% increase on NIV in 2009 compared with same period the previous year - Customer Relationship Management and brand ambassador- Market intelligence gathering- Sourcing, recruiting and developing a team to deliver the area’s target
Jan 2009 - Jun 2009
Graduate Trainee
A six (6) month abridged MBA program comprising tens of professional trainings delivered by top management consultants in various aspects of - Operations and supply chain management- Sales/operations planning and marketing- Marketing and strategy- Leadership, creativity and innovation- Business Law and negotiations- Emotional intelligence and industrial relations etc
Jul 2008 - Dec 2008
3 education records
Victor Balogun education
Master Of Business Administration (M.B.A.), Mba
Professional Certificate In Marketing (2011), Marketing
Chartered Institute Of Marketing (Cim, Uk)
Bachelor Of Engineering, Electrical/ Electronic Engineering
FAQ
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What company does Victor Balogun work for?
Victor Balogun works for Reckitt.
What is Victor Balogun's role at Reckitt?
Victor Balogun is listed as Sales Director @ Reckitt | Commercial Leadership | People Leader at Reckitt.
Where is Victor Balogun based?
Victor Balogun is based in Nigeria while working with Reckitt.
What companies has Victor Balogun worked for?
Victor Balogun has worked for Reckitt, Rb, Pz Cussons, and Pz Cussons Nigeria Plc.
How can I contact Victor Balogun?
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What schools did Victor Balogun attend?
Victor Balogun holds Master Of Business Administration (M.B.A.), Mba from Obafemi Awolowo University.
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