Victor B. Luxenani, Cspo® Email & Phone Number

Saint Julian's, MT

Malta

Sydney, New South Wales, Australia

• Managing a digital subscription platform, responsible for defining MVP, prioritizing initiatives and translating roadmaps into user stories, acceptance criteria and success metrics;
• Collaborating with diverse business units (Marketing, Sales, Juridical, Call Center) to identify and exploit new value streams with the goal of maximizing the ROI of features implementations during the Sprints;
• Designing performance improvement plans, long-termt with long term strategic goals in order to… Show more
• Designing performance improvement plans, long-termt with long term strategic goals in order to maximize user acquisition, subscribers, LTV and reduce churn;
• Performing KPIs analysis of digital channels engagement (downloads, rate, updates and churn). Show less

Prague, Czech Republic

• Responsible for creating the foundation for new business in the commercial sector, ensuring Socialbakers continues its growth and finds new long-term partners.
• Identifying and building relationships with potential partners of leading brands in the commercial segment and driving new business opportunities
• Educating potential clients and providing concrete ways to improve their social media performance using Socialbakers' solutions.

São Paulo Area, Brazil

• Managed the UOL Mobile Apps portfolio, creating apps vision securing the enhancements according to the user needs, road maps and app growth;
• Backlog management, breaking down and prioritizing user stories, documenting behaviour and dependencies
• Collaborate with different teams to ensure smooth delivery aiming to deliver the best user experience to the Apps subscribers;
• Analysis of the environment (market, competitors) and definition of the business model (core-target, pricing… Show more
• Analysis of the environment (market, competitors) and definition of the business model (core-target, pricing, key channels);
• Identification and segmentation of the audience to maximal granularity to improve performances;

São Paulo Area, Brazil

• Implemented digital channels projects using the Scrum Framework (Agile), aiming to deliver process automation and costs reduction through customer journey mapping, focus groups, design thinking and prototyping;
• Managed a multidisciplinary squad, ensuring the team performance during the Sprints by helping to clear blockers and leading interactions to deliver timely and high-quality outputs;
• Gathered business requirements from stakeholders supporting identification and resolution of… Show more
• Gathered business requirements from stakeholders supporting identification and resolution of issues aiming clear communication across stakeholders and development team;
• Populated and prioritized stories in the backlog ensuring client visions, business needs, future growth;
• Analyzed the valuation and ROI of each feature implemented in digital channel monitoring performance KPIs;

São Paulo Area, Brazil

• Managed the digital customer care, delivering service solutions for mobile phone, leading B2C projects through the whole process of design thinking: from the understanding of user's needs and business requirements to.
• Collaborated with diverse business units (Marketing, Sales, Juridical, Call Center) to identify and exploit new value streams aiming to maximize ROI of features… Show more
• Collaborated with diverse business units (Marketing, Sales, Juridical, Call Center) to identify and exploit new value streams aiming to maximize ROI of features implementations during the Sprints;
• Strategic planning and roadmap development of the "Meu Vivo Movel" App for iOS and Android;
• Planning, commercial negotiation, control releases, QA, approval and communication of Sprints;
• KPIs analysis of mobile engagement, downloads, rate, updates and churn using tools like Google Analytics, Google Play Developers, iTunes Connect and AppAnnie turning data into executive summaries;

São Paulo E Região, Brasil

• Identification, gathering and analysis of data, benchmarks and competitor analysis to create business opportunities for online banking.
• Lead UX research and prototypes development to improve user's experience while banking online or on the mobile app.
• Developed functional and non-functional requirements, flows and projects' documentation.
• Conducted meetings with stakeholders to communicate the achievements of each project.
• Create and maintain reporting, metrics tracking… Show more
• Create and maintain reporting, metrics tracking and testing schedules.Highlights and Key Projects:

São Paulo E Região, Brasil

• Conducted multimedia projects with a focus on corporate communications and internal collaboration tools;
• Partnered closely with the media teams to understand changes within each media program and assess how these changes impacted business performance;
• Use of standard analytic tools to gather, analyze and report key metrics and findings relevant to measurement of channel and message effectiveness;
• Provide feedback on improving processes related to corporate communications… Show more
• Provide feedback on improving processes related to corporate communications strategic plan.Highlights and Key Projects:Implemented an intranet portal based on SharePoint technology aiming to develop a culture of.

São Paulo E Região, Brasil

• Developed and executed social media strategy through competitors research, benchmarking, messaging, audience identification and trending hunter;
• Collaborated with the creative team to develop campaigns to achieve the best approach to the target audience;
• Liaised with other departments (customer relations, sales, design) to manage reputation, identify key players and coordinate actions.

São Paulo E Região, Brasil

• Conducted I.T. projects with a focus on support improvement for the service desk platform in Brazil.
• Consolidate functional and non-functional requirements, flows and projects' documentation.
• Use of standard analytic tools to gather, analyze and report key metrics and findings relevant to the measurement of service desk quality and support effectiveness.

Marketing Digital, Marketing

Innovation And Services Design Specialization, Business, Management, Marketing, And Related Support Services

Digital Media Degree, Design And Multimedia

Information And Communication Technology Degree, Information Technology