At the core, I’m responsible for creating brand awareness and building customer loyalty.Here are some of the ways I accomplish this:• Adhere to the USC Brand and Identity guidelines for optimal consistency.• Create marketing campaigns and ideas to support all products and services of the department.• Develop marketing strategies to promote both the USC Foundation membership and training programs.• Design marketing assets for print and digital media.• Carefully focus on display advertising, social media, email marketing.• Create and manage Social Media content and strategies.• Planning and managing trade shows, conferences, events, and meetings.• Provide a superb customer experience at every point of communication.

• Assisting in creating advertisements in the Grand Format Printing industry.• Managed publications in industry magazines.• Built relationships with magazine editors and publishers.• Designed and produced informational sheets for products.• Translated product spec sheets for the Latin American market.• Scheduled and assisted with logistics for trade shows across the US.• Market research on competitors in the industry.