Victor Manuel Cantisani Gomez Email & Phone Number

Panamá

Global consultancy firm specialized in Commercial Skills development

Panamá, Panamá

Business Strategy, Commercial Transformation, Digital Transformation, Route to Consumer, Revenue Management, Customer Marketing, Controls & Compliance, Change & Project Management, Leadership TNG Associate

Panama

Diageo Caribbean and Central America, Commercial VP 2018-2022Responsible to Deliver the strategy and P&L in the 37 Countries of Caribbean and Central America leading our network of 42 Spirits distribution partners and 11 Brewer partners across all channels for the full Diageo portfolio of + 300sku´s. 50 people team focused on Distributor Management.

Bogotá D.C. Area, Colombia

Diageo Colombia, Commercial VP 2013-2018Responsible to lead the development and growth of the Colombian Market through a team of 65 people divided in Distributor Management, Key Accounts, Customer Marketing, Commercial Transformation, Business Intelligence, Sales Capabilities and three business units, Commercial Innovation, Reserve (Luxury Business) and.

Área Metropolitana De Ciudad De México

Diageo Global, Route to Market and Customer Development Head LA&C 2011-2013Responsible to influence and lead the Route to Market and Customer Development agendas across all Markets in Diageo LA&C.In the Route to Market agenda for LA&C we assessed and developed RTM projects in 12 countries in the region with the objective of increasing the numerical.

Mexico City

Diageo Mexico, National Customer Marketing Manager 2009-2011Responsible to develop the Category, Customer and Shopper value creation model based on insights to develop the Multichannel Commercial Strategy, Commercial plans and lead the execution in the point of Sales in all Channels. 30 People team focused on Shopper Marketing, Category and Channel.

Mexico City

Diageo Mexico, National Sales Capability Development Manager 2007-2009Develop the sales theory and adapt into training to developed and Fully Capable team and support them in a period of great market expansion.Lead a wide variety of Sales Project like the development of a new sales structure, the design and implementation of the first commercial Policy in.

Mexico DF

Diageo Mexico, Sales Area Manager 2004-2007Responsible for the Sell In/Sell Out in the Wholesaler Channel in the Southeast of Mexico and then for the main Customer in CDMX (Like La Europea)Responsible for the activation and Execution of the Retailers and the on trade channels

Mexico DF

GE Capital Global Consumer Finance, Field Sales Operations Manager 2001-2003Responsible to deliver project Everest (Credit to WM Customers) a new GE Capital Business in Mexico as KAM for Walmart based in CDMX. 20k new accounts in the first 6 months.

Monterrey Y Alrededores, México

ARCA Continental, Trade Marketing Manager 1998-2001Design and Implementation of “Club Mercadeo” loyalty program among Customers to improve Point of Sale Execution. 15k Customers enrolled in 2 years in Monterrey

Monterrey Y Alrededores, México

+ Special Channels: Home Routes, Fountain, Vending, Direct, Industry.+ Key Accounts

Monterrey NL

+ Sales and Marketing Projects

Chief Digital Officer, Digital Transformation

Ingeniero Mecánico Administrador, Finanzas

Diploma Of Education, Liderazgo En Tiempos De Crisis

Diploma Of Education, Liderazgo De Clase Mundial ( Programa Conjunto Con Diageo )