-Leads and manages all operational aspects of an analytics-driven consulting firm focused on helping credit unions with membership growth, technology adoption and enhanced engagement. -Has responsibility for budgeting and P&L, strategic vision and guidance, staffing, achieving goals of Board.-Serves as lead consultant and strategic planner for over 80+ credit union clients focused on membership growth and perfecting the membership journey of financially underserved communities. Deep expertise in multicultural financial inclusion and financial wellbeing.-Ensures the operating efficiency and financial sustainability of the firm by establishing and continually monitoring operational controls and procedures to provide quality services to credit unions.-Cultivates relationships and develops community, state, and national networks to further the company's mission and achieve maximum impact within the credit union space.-Industry expert who regularly speaks and provides thought leadership on demographic issues, multicultural marketing, analytics, research, and digital solution for credit unions.

-Led Coopera’s client organizations in implementing Hispanic market growth strategies.-Directed business development and new products and services ideation for Coopera.-Conducted strategic planning session and analytics operations.

The CU DEI Collective recognizes that diversity, equity and inclusion (DEI) are more important now than ever. Members of the credit union movement are not alone in the DEI journey as conversations - and more importantly, actions - are taking place in communities and organizations of all sizes across the United States and around the globe. We invite you to join us: we need your heart, your hands and your leadership to help drive meaningful change for the benefit of all.

-Managed and nurtured relationships and interactions with 90 international members. Served as point of contact for members to understand their needs, extend member benefits, chart solutions to their challenges and provide measurable value for their dues.-Lead a team of 6 professionals to carry out the member services department mission. Used coaching skills to develop expertise and leverage their talents.-Designed revenue programs to gain active member engagement, boost corporate revenue and reduce organizational reliance on membership dues.-Directed membership communications and engagement strategy. Designed approach and tactics proven to drive adoption and transition to digital touch points.-Implemented the World Credit Union Conference, international training, partnerships programs, and young credit union leaders, engaging more than 4,000 constituents every year.-Featured speaker within the global credit union industry. Presentations on industry’s challenges and innovation.

Provided strategic and operational leadership to all Worldwide Foundation programs including international partnerships, customized international training program, Global Women’s Leadership Network and credit union volunteer corps.Fundraised $1.5m annually to ensure financial sustainability of foundation programs.Implements international training and certification programs for credit unions worldwide.Secured funding and implements a multiyear $500k US Department of State grant that supports young professional exchanges between staff in the US and overseas credit unions.

Lead the organization in developing, strategically implementing and maintaining 22 two-way international partnerships among credit unions in the United States and overseas counterparts with the objective of transferring knowledge and best practices within the industry.Created, and currently leads and implements an international tailor-made learning program targeted towards credit unions worldwide on a revenue basis. The program allows the participants to learn directly from their peers and addresses the specific needs of the group through a series of visits, interactive demonstrations and job-shadow in credit unions.Lead the Executive Volunteer Corps Program by recruiting and deploying volunteer credit union staff with varied operational expertise to share their knowledge in credit unions worldwide.

Provided strategic and operational leadership within the international partnerships department.Expanded the reach of the program to Asia, Europe, Oceania and Africa.Designed, planned, and implemented volunteer activities with US credit union leagues and their partners in the developing world.

Provided advice to credit unions on innovative products, services and activities aimed at Hispanic membership growth.Translated into Spanish and culturally adapts marketing collateral and audiovisual materials.Helped credit unions to successfully deploy financial services to underbanked population segments.

Provided administrative and logistical support to credit union development programs in Latin America and the Caribbean.Facilitated communication between field staff and headquarters.Organized and planned international training activities and conferences.Translated documents and interpreted between English to Spanish and vice-versa.