Q-SYS is a cloud-manageable audio, video, and control platform, designed for high-impact collaboration and themed entertainment.- Collaborating with global product management to provide EMEA market insights and regional feedback- Supporting product launches by creating MRDs, product analyses, forecasts, and benchmarks- Creating core go-to-market content such as datasheets, use cases, and technical assets- Analyzing market trends across key verticals to inform product strategies and development plans- Conducting voice of the customer research, collecting learnings and viewpoints from the field- Developing positioning narratives for Q-SYS solutions, translating product features into solution-based messaging

- Supported go-to-market efforts for VisionSuite, assisting with regional rollouts- Analyzed the competitive landscape, developing battle cards and guides to ensure sales readiness- Created the 'Designing for VisionSuite' course, targetted at AV designers and engineers- Drove content strategy & delivery for the 'AI to Z' campaign, scripting and hosting a live webinar series- Led VisionSuite Level 2 training courses for the Swiss market- Scripted, organized, and featured in VisionSuite solution videos

Seervision is a deep-tech startup developing AI software that automates cameras and audiovisual workflows for higher education, enterprise, broadcast, and other ProAV use-cases.- Served as the primary point of contact for our global partners - Supported integrators, designers, & end clients with live demos, system designs, and project inquiries- Carried out direct channel development of the AV Consultant community, acting as a liaison- Recruited new partners and alliance partnerships according to the company’s strategic objectives- Trained resellers, creating technical + sales materials and videos to keep our partner portal updated- Drove sales and marketing efforts with a focus on enterprise, creating opportunities for our 'preset-less' meeting room solution

- Mastered the art of cold emails and identified best practices for outbound activities- Prospected industry profiles and reached out to qualified end-user leads- Landed meetings with prospects, working them through the funnel until closing and winning opportunities- Mapped out higher-education and corporate target accounts, executing ABM campaigns- Designed pitch decks, brochures, case studies, and website content- Sourced and signed new channel partners in the Nordics & Asia (i.e. Kauko, AVEX, Broadcast Solutions)

Flying Fish Lab is an open innovation consultancy that delivers Controlled Disruption™️ for global brands by reframing their challenges through an 'intelligently naive' perspective. The methodology combines crowdsourcing with challenger thinking and business greenhousing, to create disruptive solutions for product innovation, brand activation, positioning, and go-to-market strategy.