Ceo & Founder
Autostable - For The Love Of Cars
Taxinge Castle, Nykvarn - Sweden
The Project/Company;In 2010 we had the honor to become the youngest official representatives for Morgan Cars in the history of the brand. Our focus was to create a welcoming and genuine atmosphere in an old brick stable in connection to Taxinge Castle. After 6 months of renovating the stable ourselves, we had the grand opening. In this showroom we welcomed sport cars enthusiasts to buy handcrafted Morgan cars, accessories or rent a Morgan for the day. In addition to this, we became the exclusive agents for the Birkin Cars - a quality replica of the Lotus Super Seven.During this period, we came up with the idea of gathering all British car clubs once a year at Taxinge Castle as a way of promoting our business and location. We launched the event as "Britmeet" and it was an instant success, attracting more than 180 cars the first year, without any marketing budget.DriverShop was a niche webshop focusing on providing sports cars enthusiasts a wide assortment of lifestyle accessories such as Swedish leather helmets, Italian driving gloves, goggles, racing leather bags, and English car related art etc. My responsibilities;Sales and Rentals, establishing contract with the factories, shaking of the Royal Queen and King's hand, Chief of Inventorial Exquisiteness (car washing, lots of car washing)