Research leader in the consumer team that includes WA's Messaging, Calling, and Companions. Leading foundational and evaluative research across pillars to support product strategy and address the needs of three billion users.

I lead projects and a team of researchers to identify opportunities for growth and to develop solutions that solve the needs of millions of users that have voice, video, and group calls on WhatsApp. I help drive product strategy and make recommendations based on research insights.

Research leader for WhatsApp Calls that includes voice, video and group calls. Using qualitative and quantitative methods to conduct foundational and evaluative research to better understand two billion WhatsApp's users and drive product strategy. I have also supported the teams working on Status and In-app communication.My responsibilities include mentoring new researchers, identifying knowledge gaps, planning projects, roadmapping, engaging with vendors, creating sample plans, developing discussion guides, moderating interviews, writing surveys, data analysis, developing strategy and presenting insights to a wide audience.

Conducted foundational research to better understand sellers and buyers using the e-commerce platform. Developed research plans, sample plans, moderated in-depth interviews, wrote surveys, conducted data analysis, identified market segments and assisted on the development of a long-term strategy to increase adoption.

Assisted on the developing strategies to improve client's market position and identified innovation opportunities. Applied "Jobs to be done" and "Outcome Driven Innovation". Conducted data analysis to find useful insights, hidden market segments, and trends to develop innovation recommendations.Consulted clients in multiple industries: hardware, software, food, medical devices, security, and manufacturing.

Developed surveys, samples, in-depth interviews, and mystery shoppers for private and public sector with focus on market research. Quantitative and qualitative analysis of survey results. Gathered statistical data, trends, market key indicators, estimations, and general market research. Lead analysis of more than 100 projects from B2C and B2B including manufacturing, real-state, retail, tourism, governments, etc.

Developed urban indicators for the five cities of Baja California (Mexico) including: Consumer confidence index, interpersonal confidence, security perception and local government confidence. Wrote weekly newsletter about an economic topic and analyzed regional economic data.

Researched and developed public opinion polls, managed databases, created sample plans, analyzed results, and created reports to assist with the legislative work of the local state congress.