Victor Hugo Ferreira Gonçalves Email & Phone Number

Niterói, Rj, Br

São Paulo, Brazil

Working in the Strategy and Innovation area, leading web3 projects within the theme of digital assets in (e.g. Drex - BR CBDC, tokenization, DeFi) in search of new value offers within the financial and banking segments. Main atributions:➜ Leadership of initiatives to tokenize vehicle financing and ownership transfer - selected for Phase 2 of the Drex Pilot (i.e. Brazilian CBDC) -, with the aim of reducing or eliminating negative impacts generated by the non-transfer of vehicle ownership and other problems presented throughout the journey based on the use of digital asset attributes;➜ Acting as a bridge between business areas and multidisciplinary teams (e.g. technology, risks) to align expectations and prioritize deliveries to ensure the success of innovation initiatives in products and businesses involving digital assets;➜ Use of NFTs and their attributes in proofs of concept for tokenization of unregulated assets in the context of ESG and intrapreneurship actions. In addition to important learnings, these POCs involved +300 employees, generated donation flows of +R$ 11,400 and was one of the finalist cases in the global prize "Banking Innovation Awards 2023" (Qorus & Accenture).

Rio De Janeiro, Brasil

Guest professor to teach courses focused on management, agility, business and related topics for executive MBA classes, postgraduate courses and in-company courses. Examples of courses and topics covered:➜ Agile Methodologies: principles, values ​​and agile mindset, comparison with non-agile methods, agile organizational design, Scrum Agile Framework, Scrum Team roles and responsibilities, Scrum artifacts and events, Kanban method, Kanban Board, Scrum and Kanban integration;➜ Project Management: fundamentals and concepts in project management, management structure and governance, project cycles and phases, knowledge areas and process groups, integrated process flow, best practices in project initiation, planning, execution, monitoring and control, and project closure, project portfolio management; ➜ Design Thinking: customer development, concepts and pillars of Design Thinking, Double Diamond Framework, immersive practices (exploratory research, desk research, primary data collection, ...), data analysis and synthesis (persona mapping, ICP, insight cards, affinity diagrams, ...), ideation (jobs-to-be-done, VPD, brainstorming, prioritization methods, ...), prototyping (lean startup, MVP, POC, pilot), integration with agile methods.

Rio De Janeiro, Brasil

Atuação como pesquisador acadêmico nas áreas de administração e negócios, realizando estudos e desenvolvendo pesquisas e trabalhos científicos em temas como internacionalização de negócios, empreendedorismo internacional, sustentabilidade, e outros. Atuou também como professor universitário convidado, tendo recentemente ministrado a disciplina de "Gestão e Estratégia" pelo COPPEAD - UFRJ.

Rio De Janeiro, Brasil

Responsible for the executive management of innovation projects with large clients, comprising the entire project, program and portfolio management cycle, managing strategy, performance, governance, scope, risks and other areas of knowledge in a manner linked to the assumptions, methodologies and innovation frameworks. Main atributions:➜ Implementation of innovation methodologies with different purposes, such as the definition of strategic ambitions for innovation, governance of innovation portfolios, design of operational models and organizational structure for innovation management, mapping of market trends and insights, evaluation and prioritization of innovation initiatives and others approaches;➜ Executive management of teams, goals and deliveries, mediating tactical management with strategic management with the company's leadership through presentations/executive reports and strategic interactions;➜ Direct support in the structuring of service proposals and innovation projects with the executive body of clients to generate new opportunities and initiatives.

São Paulo, Brazil

Responsible for conducting open innovation activities, projects and processes at BV Bank, mapping the needs of internal areas, connecting startups (LATAM/Worldwide) and ensuring the success of experimentations and proofs of concept (POC) with a focus on implementations. Main attributions:➜ Direct results: connection with +400 startups, +70 internal areas needs mapped, +50 POCs carried out, 38 business areas involved and 10 implementations resulting from experimentation with startups;➜ Structuring and execution of open innovation processes (e.g. POCs, implementations), employing continuous optimization cycles in order to ensure the best innovation management;➜ Implementation of innovation, entrepreneurship, agility and project management methodologies throughout the open innovation journey, involving several internal and external stakeholders;➜ Business development with startups and other players in the innovation ecosystem to connect with internal demands and develop proofs of concept, workstreams and final implementations;➜ Structuring, preparing and executing impactful presentations for startups and corporate stakeholders (e.g. executives, sponsors, execution teams), employing communication and design skills.

Rio De Janeiro, Brazil

Responsible for the strategic direction of the startup accelerator, managing its programs, services, events, team and relationships with corporations, and Angel Investment/Venture Capital funds. Main achievements:➜ Creation, operation and constant optimization of the startup acceleration track (set of acceleration programs), its syllabus and methodological approaches, with the objective of providing continuous and end-to-end support in the startup life cycle (from ideation to scale);➜ Growth and strengthening of the startup portfolio to generate opportunities (e.g. new business, investment, partnerships) and connection with Venture Capital and Corporate Venture stakeholders; ➜ Corporate Venture: execution of projects, programs and actions with large corporate clients in order to anticipate market trends, develop resolutions to challenges and/or train teams around the premises of intrapreneurship, innovation and business;➜ Process structuring, strategic management of internal and external teams, relationship with startups, corporations and investors, and management by indicators at strategic, tactical and operational levels.

Rio De Janeiro, Brazil

Responsible for directly and holistically managing the resources, teams, stakeholders and key indicators of UNISUAM's entrepreneurship and innovation fronts. Main achievements: ▪ Direct management of the institution's startups incubator (Pólen), implementing startups support programs at different stages, resulting in 30 supported startups between April and November 2019;▪ Responsible for boosting the relationship between startups, investors, corporations and other stakeholders, acting as a business developer and a community manager;▪ Creation of the project management office (PMO), an area responsible for supporting management, fundraising and fostering a culture of carrying out multidisciplinary projects with the academic body and other agents of the entrepreneurial ecosystem.

Rio De Janeiro

Responsible for the direct and multifaceted management of the product “Pra Quem Faz”, e-commerce of UNISUAM open courses, acting directly with the strategic vision of the product, prioritization of activities, monitoring results, optimization cycles, customer, team and stakeholders management, and management of KPIs for decision making. Main achievements:▪ Launch of +110 online and +50 in-person courses;▪ 104.2% increase in revenue (compared to the previous period);▪ Acting as users' voice towards the product and the general stakeholders, inserting the customer in a collaborative process of product optimization cycles.

Rio De Janeiro, Brazil

Development and implementation of commercial and marketing strategies aligned with the company's strategic planning with the team in the area. Main achievements:▪ Structuring the sector, implementing KPIs, developing operational procedures, optimizing processes and training the team on hard and soft skills;▪ Implementation of actions and strategies of acquisition channels via inbound (e.g. SEO, content marketing, social networks, Google Ads, Google My Business) and outbound (e.g. cold-calling, e-mail marketing, ads);▪ Evaluation, selection and implementation of institutional tools for ERP, CRM, lead qualification, marketing automation, sales funnel and help desk;▪ Monitoring of KPIs and reports issued by the commercial intelligence area to make strategic decisions in the sector's operational routine.

Rio De Janeiro, Brazil

Innovation projects management and execution, managing scope, schedule of activities, resources and risks, under the best practices of the PMBOK and agile methodologies, together with multidisciplinary and interorganizational teams. Main achievements:▪ Elaboration and submission of the scope of work of a project in the area of materials engineering, resulting in the raising of +R$ 400k from support foundations through public notices;▪ Establishment of institutional partnerships and external negotiations with corporations, universities, research institutes and government;▪ Management and accountability of the schedules for the execution of activities and financial of projects with the competent public and private institutions.

Rio De Janeiro Area, Brazil

Participation in commercial intelligence actions, working directly in mining, processing and analyzing data of ecosystems of interest. Besides that, worked in the operational activities of the sector (eg receiving requests, negotiating with clients, elaborating commercial proposals, executing actions of inbound and outbound marketing).

Rio De Janeiro Area, Brazil

Worked conducting studies on the pharmaceutical and pharmacochemical market in Brazil, as well as on global competition, raising key information for the definition of strategies for the company. In addition to the commercial intelligence area, I developed and implemented active prospecting strategies for new clients, as well as worked on passive prospecting strategies.

Doutorado (Phd) Em Administração, International Entrepreneurship - International Business

Advisor: Renato Cotta de Mello | Major: International Business The Coppead's Doctorate program has the important mission of training.

Executive Mba, Innovation And Design-Driven Strategies, Visiting Student

Selected by the Financial Times in 2018 as one of the 100 best global MBAs in the world, the University of San Diego Business School.

Executive Mba (Emba), Innovation And Design Thinking, Integral Scholarship

Listed twice in the Financial Times ranking as one of the top 100 business schools in the world and voted among the top 5 Executive MBAs.

Bachelor Of Nanotechnology, Materials Science

At the Federal University of Rio de Janeiro (UFRJ), ranked as the best federal university in Brazil, the bachelor's degree.

Ensino Médio, Curso Preparatório De Cadetes-Do-Ar (Cpcar)