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Commercially minded and performance-oriented C-suite executive with extensive experience driving growth, operational efficiency, and digital transformation in the retail energy sector. Expertise in scaling startups, orchestrating turnarounds, accelerating profits, and delivering shareholder value in dynamic, competitive markets. Known for fostering a customer-centric culture, operational excellence, high-performing teams, and innovation through servant leadership. Adept at steering organic and inorganic growth strategies.HIGHLIGHTS• Established Shell Energy as an Industry Leader: Orchestrated the implementation and business development of the residential business and operations, delivering accelerated growth through organic sales, acquisitions, and solid customer experience.• Transformed LifeEnergy into a Growth Leader: Spearheaded a comprehensive business transformation, revolutionizing the company from a struggling startup into a high-growth industry leader. Led the development of an innovative, technology-centric digital sales and operating platform.• Optimized Continuum Energy's National Operations: Engineered consolidation of multiple acquired businesses into a single national brand. Innovated a robust digital customer platform and risk engine.• Drove Rapid Growth at ENCOA: Accelerated marketing, sales, and customer service strategies, growing ENCOA from startup to 100,000 RCEs within two years, successfully positioning the company for a strategic sale and maximizing market value.• Repositioned Gexa Energy as a Market Leader: Re-engineered and relaunched Gexa Energy’s residential business, doubling customer volume, elevating the brand's market recognition in Texas, significantly improving customer engagement, and driving business expansion to new markets.COMPETENCIES• Strategic Leadership & Execution• P&L Management & Financial Optimization• Acquisitions, Integration, & Divestment• Operational Excellence & Process Optimization• Team Leadership & Talent Development• Business Development & Market Expansion• Digital Transformation & Innovation• Customer Experience & Engagement• Change Leadership• Risk Management & Regulatory Compliance
Shell Energy
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Chief Operating Officer & Chief Marketing Officer - Shell Energy Solutions (Mp2 Energy)Shell Energy Jan 2021 - PresentLondon, GbOrchestrated the startup, implementation, and business development of the Residential electricity business in the Shell Energy Solutions portfolio company under Shell Energy. Achieved strong growth through organic sales and business acquisitions. Executive management team member reporting to CEO.
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Chief Operating OfficerLifeenergy Llc Aug 2017 - Feb 2020Houston, Texas, UsSpearheaded a comprehensive business turnaround and transformation, resulting in exponential growth and a successful company sale. Led the divestment and operational transition of the business. Executive management team member reporting to CEO. Retained as Consulting COO following sale. -
Sr. Director, Retail ChoiceCenterpoint Energy Apr 2016 - Jun 2017Houston, Texas, UsResponsibilities as Vice President, Retail Choice at Continuum transferred to CenterPoint as Senior Director, Retail Choice as a result of the acquisition by CenterPoint. Leadership team member reporting to the SVP of Energy Services.Directly accountable for post-acquisition business continuity and integration, growth, P&L performance, and operational performance. -
Vice President, Retail ChoiceContinuum Energy Oct 2013 - Apr 2016Directed national consolidation, growth strategy, and operating performance for the $56MM revenue Retail Choice natural gas business unit. Executive leadership team member reporting to the President/CEO at Continuum Energy.
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Vice President, Marketing & Mass MarketsEncoa - Energy Company Of America Apr 2012 - Oct 2013Directed rapid scaling of the startup retail electricity energy business. Senior leadership team reporting to Retail EVP. The company was divested in 2013 after achieving exit growth targets.
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Sr. Director, Marketing & Customer ServiceGexa Energy Apr 2008 - Apr 2012Houston, Tx, UsLed strategic turnaround and growth initiatives for the 200,000 RCE residential business, establishing the company as a top-recognized brand in Texas, launching the NextEra Energy retail business in PJM, increasing customer engagement and loyalty, and significantly improving business growth, operational stability, and financial performance. Senior leadership team reporting to the President. -
Management ConsultantThe North Highland Company Jul 2007 - Apr 2008Atlanta, Ga, UsManagement consultant leading Business Strategy, Customer Strategy & Operations, and Operating Performance improvement service offerings for the Houston market. -
Sr. Manager, Ebusiness, Customer Operations, Marketing StrategyHp Sep 2003 - Jul 2007Palo Alto, Ca, UsRevitalized, realigned, and transitioned the eBusiness and Customer Operations BPM practice for HP Global Operations to create a valued center of competency for quality and a management consulting practice that drove significant revenue and cost improvements across the globe in HP. Directed project engagement, change management, and delivery activities. Partnered with HP businesses units to improve marketing, eCommerce, CRM, sales, Voice of the Customer, customer experience, and call center performance. Established the Process Excellence and Six Sigma program in Global Operations, and led 500-member BPM community. Managed marketing strategy and operations organization focused on strategic direction and operational capabilities for customer loyalty marketing, demand generation, and marketing process management. Directed marketing planning and review, market assessments, and change management. -
Sr. Manager, Brand Strategy, Global MarketingHp Jun 2002 - Sep 2003Palo Alto, Ca, UsIntegrated the Compaq and HP brands, developed the brand value architecture, created the customer insight strategy, and defined marketing measurement programs in post-merger HP. Directed marketing process improvement initiatives. Spearheaded cross-company project teams to integrate brand performance, employee satisfaction, and customer loyalty initiatives. Deployed the brand equity and decision model to guide strategic marketing investment decisions.
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Sr. Manager, CrmHp Jun 1997 - Jun 2002Palo Alto, Ca, UsDeveloped core relationship marketing competencies and directed the strategy, planning, and execution of North American and worldwide CRM programs, closed-loop marketing, customer data management, and marketing analysis for business and consumer customers. Directed the customer loyalty program and established customer strategies for integrated marketing campaigns. Directed a 15-person marketing department and a 75-person extended team in marketing strategy, campaign management, customer strategy and segmentation, marketing analytics, and marketing operations.
Victor Howard Skills
Victor Howard Education Details
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Texas A&M UniversityMarketing -
University Of St. Thomas (Tx)Marketing
Frequently Asked Questions about Victor Howard
What company does Victor Howard work for?
Victor Howard works for Shell Energy
What is Victor Howard's role at the current company?
Victor Howard's current role is President | COO | CMO | Strategic Leadership | Business Transformation | Innovation | Change Leadership | Operational Excellence.
What is Victor Howard's email address?
Victor Howard's email address is vj****@****ail.com
What is Victor Howard's direct phone number?
Victor Howard's direct phone number is +171334*****
What schools did Victor Howard attend?
Victor Howard attended Texas A&m University, University Of St. Thomas (Tx).
What are some of Victor Howard's interests?
Victor Howard has interest in Children.
What skills is Victor Howard known for?
Victor Howard has skills like Strategy, Crm, Marketing Strategy, Direct Marketing, Management, Start Ups, Leadership, Business Development, Business Process Improvement, Strategic Planning, Change Management, Integrated Marketing.
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