With 10 years experience within the events sales and coordination industry, ranging from venues (existing and relaunches), in house catering, events management and business development.I have extensive knowledge and experience in obtaining, developing and identifying new accounts and business opportunities, working as part of a team to exceed budgets in excess of £3m. Ensuring I drive top line and maintain bottom line profit.My experience of event sales, events operations and drive to deliver excellent customer service allows me to ensure all aspects of event requirements are met for both the client and venue.I am keen to acknowledge development, coach and support my teams, as well as striving to motivate employees across all departments.In my roles I have enjoyed networking and building relationships with stakeholders. I enjoy looking at new and developing ways of working within sales and the events in order to maximise the not only the client journey from point of enquiry but also to ensure all teams are working smarter not harder. I am a results driven person and a strong believer in professional and personal development.I am excited to take on new and challenging projects and am always looking for different ways to challenge myself and deliver the very best sales and events process for my clients.
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Head Of Event SalesThe Lakes By YooHungerford, Gb
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Head Of Central Sales - Searcys Venues Portfolio & The Collection Events (Agency)Searcys Mar 2024 - Present116 Pall Mall, London, United Kingdom
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Head Of SalesThe Collection Events Mar 2024 - PresentLondon
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MentorElevate Mentoring Jan 2023 - Mar 2024London -
Head Of Events And Sales And Smt Marketing And Comms LeadRich Mix Nov 2022 - Mar 2024Shoreditch, England, United KingdomIdentifying the need for and implementing a robust new sales process from enquiry to delivery - Rolled out within 3 months of the roleExpansion of core team to assist with growing commercial opportunities as a result of data analysis and upscaled marketing and SEO managementIdentifying new commercial opportunities within the business and making data based decisions for the future of the businessAnalysing sales data to identify key target areas, KPIs, new business opportunities, marketing ROI and development opportunitiesBuilding new budgets, forecasting, data analysis and reporting of financials to the board Driving community and industry exposure of company and identifying new commercial partnerships, collaborating with marketing to launch new ideas and campaignsSignificant top line income and profit growth - Income, profit and stretch targets reached and exceededIntroducing business specific consultants to assist in analysis, development and long-term plans of the commercial and charitable operations with a changing environment to create a more sustainable business model.Change and conflict management - 18 month journey ongoingTeam development, coaching and mentoringSenior Management Lead for Marketing & Communication -
Commercial SalesQueen Mary Venues Feb 2021 - Nov 2022London, England, United KingdomHeading up sales and development for external commercial business (MICE & Private Hires) for a venue with three locations and up to 50 rooms - contributing to budget of £2.5mKey Achievements - Mobilising a sales system and client base post covid- Contracting a number of new business accounts B2B and B2C large scale weekend events (1,000 - 2,000 people) - Exceeding a £1.7m recovery budget at £2.3m- Building key account relationships and retaining repeat business- Improving and building stakeholder relationships- Identifying new business opportunities in line with the commercial strategy -
Sales And Marketing ManagerCh&Co Jan 2020 - Feb 2021The Old Royal Naval College, London, United KingdomEnd to end sales and management of Corporate and Wedding clients (Royal events, Blue Chip companies, high net worth individuals) for one of London's most prestigious venue. Selling four event spaces with 10 - 2,000 capacityKey Achievements - Assistance with re opening of key event space after 2.5 year closure, closing high value, key account business from high net worth individuals to organisations with royalty in attendance. - Reporting of sales and campaigns with internal and external stakeholders- Team management and motivation- Sales reporting and P&L management to identify where negotiations are possible - Key account management- B2B Marketing and Proactive activity- Identifying new areas of business, campaigns and delivery- Building industry knowledge - Attending industry events, researching and publishing's.- Identifying industry buying patterns and target areas -
Senior Sales Executive - Assisting Venue Relaunch After 2 YearsCh&Co Jan 2019 - Jan 2020Old Royal Naval College - Opening Of The Painted Hall After 2 Years Refurbishment- End to end sales and project management- Contract and cost negotiations- Adding customer value and financial growth to contracts- To manage and deliver multiple events simultaneously - Internal and external clients- Constant communication, feedback and reporting of events and campaigns with internal and external stakeholders- Team management and motivation- Weekly and monthly reporting - Looking at new ways to be proactive and driving business- Proposal and budget management- Identifying, building and maintaining high profile client accounts- Identifying new offerings and different sales and marketing approaches and objectives- Marketing and social media content management- B2B Marketing - Identifying areas of interest, campaigns and delivery- Building industry knowledge - Attending industry events, researching and publishing's.- Identifying industry buying patterns and target areas- Management of systems, processes and reporting - Day to day, monthly and during specific campaigns
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Venue Account ManagerCh&Co Dec 2017 - Jan 2019London, United Kingdom- End to end sales and project management- Contract and cost negotiations- Adding customer value and financial growth to contracts- To manage and deliver multiple events simultaneously - Internal and external clients- Stakeholder communication and reporting- Weekly and monthly reporting - Looking at new ways to be proactive and driving business- Proposal and budget management- Identifying, building and maintaining high profile client accounts- Marketing and social media content management- Building industry knowledge - Attending industry events, researching and publishing's.
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Mice Event Sales ExecutiveThe Mermaid Nov 2016 - Dec 2017London, Greater London, United Kingdom- Active and Re-active Sales, contract and budget negotiation, contracting new and repeat business, diary management - Event planning - corporate & social events for up to 600 delegates, including conferences, exhibitions, dinners & drinks receptions, training days, book launches, concerts & Q&A sessions- Composing run sheets, exhibitor lists, delivery schedules, furniture orders, AV and branding quotes- Event operations & logistics – overseeing contracted events- Business development – building and maintaining existing and new client accounts, sales promotions, creating new business targets- Personal and team based weekly, monthly and yearly targets -
Senior Events Manager - Venue Start UpGalloping Gourmet Dec 2012 - Jun 2015Easton Grange Wedding Venue, SuffolkHeading up this set up of a brand new venue from building site to completion. Representing Galloping Gourmet at this stunning venue my role as Event Manager and promotion toSenior Event Manager, was to set up and implement the operational aspect of this new start up venue from building site to complete operational functionality.I also, conducted all site visits, converting new business, setting up and managing the office, setting up and managing the bar, management of day to day kitchen and venue set up.Implementing and conducting successful training and recruitment of all staff and maintaining high standards of food and staff service for each and every event. Building and maintaining relationships with clients, venue owners, contractors, staff and local authorities. Contracting new business, managing and building a supplier list and ensuring all event and client finances were up to date. At the time of leaving Easton Grange, I had managed this venue on behalf of Galloping Gourmet from a building site through to one of the county's most prestigious wedding and events venue. I am extremely proud of my achievement here and enjoyed the project management and operational aspect of this role.
Victoria Chappell Education Details
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University Campus Suffolk, IpswichEvent & Tourism Management
Frequently Asked Questions about Victoria Chappell
What company does Victoria Chappell work for?
Victoria Chappell works for The Lakes By Yoo
What is Victoria Chappell's role at the current company?
Victoria Chappell's current role is Head of Event Sales.
What schools did Victoria Chappell attend?
Victoria Chappell attended University Campus Suffolk, Ipswich.
Who are Victoria Chappell's colleagues?
Victoria Chappell's colleagues are Bernie Cobb, The Lakes By Yoo, Grace Elizabeth Hall, Himanshu Gupta, Hannah Blackie, Giles Baker, Giles Baker.
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Victoria Chappell
Stationery & Stores Officer - Library Procurement - Brisbane City Council - Cips Level 4Horsley -
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