I’m Victoria, a human-centered Product Manager utilizing Design Thinking and Agile methodologies to bring delight and innovation to users. I specialize in digital product development with a particular interest in how human psychology drives product use.
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Senior Product ManagerCoinbase Feb 2024 - PresentRemote First, Us -
Product Manager IiCoinbase Aug 2022 - Feb 2024Remote First, Us -
Product ManagerCoinbase Nov 2020 - Aug 2022Remote First, UsInstitutional Product Manager working on:-Coinbase Custody-Coinbase Prime -
Product ManagerAncestry Feb 2019 - Nov 2020Lehi, Ut, Us-Lead a team of Android and iOS developers creating journeys of personal discovery by redesigning the home pages of our native mobile apps, which led to increases in key feature engagement, app retention and subscription conversion.-Orchestrated a cross-functional team to plan Ancestry’s 2020 mobile strategy, focusing on user engagement and a harmonized mobile experience.-Previously was Product Lead for the AncestryDNA app focusing on growth and re-engagement. - Launched first in-app purchase for iOS in 2017 with sales as of 11/02/2020, generating $1.3M net revenue. - Launched the first international versions of the DNA app into 4 new markets. - Increased net DNA app downloads by 54% on iOS and 59% on Android -
Associate Product ManagerAncestry May 2018 - Feb 2019Lehi, Ut, UsAssociate Product Manager for the AncestryDNA iOS and Android app. -
Product Management InternAncestry Jun 2017 - Sep 2017Lehi, Ut, Us- Led a user experience team to research, define, and rapidly prototype what relatedness means to the future of Ancestry with a focus on creating identity and belonging for minority groups within our product- Used needfinding to design and outline requirements for a new admin tool for launching Ancestry Communities . Decreased engineering resources while ensuring data integrity for all back end systems that supported this new headline feature. -
Student Athlete-Javelin ThrowerStanford University Sep 2013 - Jun 2017Stanford, Ca, Us- Balanced a rigorous engineering curriculum with 20 hours a week of training and traveling nationally to represent Stanford- Demonstrated the ability to work individually and as a member of a team in order to achieve goals. - Excelled at the ability of working effectively under high-pressure, high-stress circumstances. -
Creative Catalyst: Undergraduate Design Dorm PreassignStanford University Sep 2015 - Jun 2016Stanford, Ca, UsRedesigned the undergraduate experience of living in an upper-class dorm. Utilized and taught the design thinking process, rapidly prototyped, ideated and implemented a final project all while taking on a general community leadership role within the dorm. [Under the guidance of Chris Flink (Executive Director of Exploratorium, prev: Stanford d.school, IDEO)] -
Quality Engineer InternAdvantage Engineering Jul 2016 - Sep 2016Windsor, Ontario, CaMonitored, inspected and audited the quality of manufactured goods in an automotive engineering factory. Worked to find defects and their causes to develop a solution all while making sure parts met specified standards. Tested products to determine durability and breaking points to improve production. Completed PPAP (Production Part Approval Process) and APQP (Advanced Product Quality Planning) paperwork in office
Victoria S. Education Details
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Stanford UniversityEngineering
Frequently Asked Questions about Victoria S.
What company does Victoria S. work for?
Victoria S. works for Coinbase
What is Victoria S.'s role at the current company?
Victoria S.'s current role is Product @ Coinbase.
What schools did Victoria S. attend?
Victoria S. attended Stanford University.
Who are Victoria S.'s colleagues?
Victoria S.'s colleagues are Albert Ye, Ademola Olatoye, Jonathan Padungyothee, Wesley Leung, Amanda Mcguire, Bruno Capezzali, Xu Chen.
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