Victoria Cunningham Email & Phone Number

Morristown, New Jersey, Us

Prospecting for potential customers and initiating contact.Educating prospects about Exigent and Assurance Managed IT. Qualifying leads and setting up meetings with those leads. Collecting key sales data and conducting customer research.

- Plan and manage end-to-end in-person and virtual industry events including conference sponsorships, roadshows, community events, exhibits, networking, mixers, speaking opportunities, panel presentations, and workshops.- Own event strategy, research, analysis, scheduling, and budgeting.- Maximize impact by leading the execution of all activities before, during, and after events in partnership with content, creative, automation, social, and community teams. I ensure all activities are well-thought-out, executed flawlessly, and delivered on time.- Work collaboratively with strategic brand partners to develop event activations that foster brand visibility, greater product awareness and promotion, and offset overall event costs.- Collaborate with public relations agencies to pitch various initiatives, including leadership team speaking engagements, to industry-specific media contacts, press, social media influencers, and other community leaders.- Optimize for success by tracking all aspects of event activations against prescribed metrics. I analyze results to determine program efficiency, timeliness, and creative success.- Manage external relationships effectively with vendors, venues, agencies, tradeshow services, and media partners to ensure strong collaboration and flawless delivery, yielding maximum return on investment.- Ensure leads are reviewed and processed by sales. I actively monitor lead conversion progress to evaluate event ROI.

Marketing communications and events. Product development and management, marketing strategy, and public relations. Content writing, copywriting and implementation of messaging. We Help B2B Tech Companies Stand Out and Drive GrowthIn today's crowded marketplace, it's crucial to have a clear and differentiated brand voice. We are a team of experienced technology marketing professionals dedicated to helping B2B businesses achieve just that.Here's how we can partner with you:- Craft Compelling Content & Communication Strategies: We develop targeted messaging and campaigns across traditional and social media to make your brand shine.- Expert Event Management: From planning industry presentations to coaching executives for media appearances, we ensure your brand leaves a lasting impression.- Elevate Your Thought Leadership: We leverage digital media, content, and presentations to establish you as an industry authority.- Launch & Manage Successful PR & Media Relations: We create and execute strategic campaigns to enhance your brand reputation and secure positive media coverage.- Drive Results Through Integrated Marketing: We orchestrate multi-touch marketing programs that exceed targets and deliver a strong return on investment (ROI). We also specialize in maximizing partner engagement and utilizing Marketing Development Funds (MDF) effectively.We are data-driven and results-oriented. We closely monitor key performance indicators (KPIs) and collaborate with you to ensure all marketing activities align with your overall business goals.

Irvine, Ca, Us

Managed and maintained seven-figure budget for a global leader in technology and distribution company. Planned and organized events as well as negotiated contracts. Integrated events and media into promotional calendar. Delivered trade show assistance to field sales teams as well as sold trade shows to vendor partners. Acted as exclusive media buyer for company and affiliates. Ensured regulatory compliance with brand guidelines. Utilized social media platforms to promote events. Created plans to effectively execute projects to meet goals. Formulated communications plan to enhance brand equity and increase engagement.

Irvine, Ca, Us

Devised and executed promotional strategies. Sold trade shows to vendor partners as well as programs internally to vendors, including digital ads, collateral, direct mail, and print media. Organized and managed trade shows. Served as direct line of contact between clients and marketing company. Contacted new and existing clients and improve customer satisfaction and retention, while overseeing client projects.

Developed and executed promotional strategies, marketing plans, vendor communication, sales force communication, sales forecasts, trade show planning, new product evaluation, forecasting, and pricing strategies. Developed training materials associated with the introduction of new products. Traveled nationally with Sales Representatives meeting with existing and potential customers. Evaluated sales and margin performance and prepared reports. Actively sought and reported competitor and market intelligence, changes in market/customers, new products or customer services/capabilities. Partnered with the Marketing Department on the development of advertising, sales promotion, and promotional programs.

Oversaw day-to-day operations of $1.5 million gourmet foods company including: customer service, broker management, online sales, marketing development, sales forecasting, production forecast, financials, supply chain development, transportation and logistics, customs compliance, accounts payable/receivable, vendor contract negotiations, art production, trade show coordination, and new business development.

Bachelor'S Degree, Communications

Diploma, General Studies