Branding and identity are more than just visual elements for me. They are the essence of how a business communicates its values, personality, and offerings to its customers. That is why I received my bachelor's degree in Graphic Information Technology (User Experience) at Arizona State University, where I learned the principles and techniques of designing effective and engaging user interfaces and experiences.I apply my passion and skills for user experience and design to my current role as a Client Advisor at Zimmermann, where I help women find clothes that make them feel beautiful. I enjoy creating a memorable and personalized shopping experience for each customer, using my interpersonal skills and knowledge of the latest trends and styles Through my work, I have increased customer retention and loyalty, as well as referrals and reviews.