Assistant Product Manager
Currenta. Support the digital strategy and its execution: calendar, implementation of digital campaigns, post-mortem analyses and recommendations;b. Implement the SEO strategy for the new website on Salesforce;c. Ensure the execution of digital campaigns in concert with digital agencies;d. Support and sustain the brand’s PR strategy as well as influencer campaigns (calendar, choice of influencers, post-mortem analysis and recommendations);e. Manage the community and the animation of social media platforms;f. Develop the tools required to support the strategy and execution of the brand marketing plan and promotional campaigns and the company’s objectives: coupons, brochures, visuals, goodies;g. Support the administrative needs of the marketing team in the office: mailing of promotional materials, needs of the sales team, consumers and influencers, etc.h. Participate in the development of innovation projects (brainstorming, competitive intelligence, consumer studies);i. Support competitive intelligence projects (offline/online brand and product competition analysis,marketing campaigns) and ensure that marketing initiatives contribute to the brand strategyand revenue generation.
