-Leading GTM on CX marketing, messaging and positioning for the main platform in collaboration with product leads-Co-lead of Medallia quarterly release across the Medallia portfolio-Lead in content creating for respective product areas including one-pagers, battle cards, pitch decks, customer stories, sales enablement materials, SEO-driven web pages and more -Crafting targeted adoption & cross-sell campaigns to increase product utilization for current customers -Collaboratively managing marketing campaigns (TOFU, MOFU, BOFU)-Collaborating on analyst briefings-Lead in sales enablement for respective areas in partnership with product leads-Collaborator with demo engineers on environments, flows and scripts

- Influenced $22M in pipeline from demand generation efforts and value-based product repositioning.-Owned messaging, positioning & GTM for our customer service product solutions-Mined qualitative and quantitative insights to drive product roadmap & feature enhancements-Led internal sales enablement on designated products (pitch decks, compete materials, case studies, deal support as needed).- Crafted market & competitive intel insights-Managed of online (webinars, demo days, etc) and in-person events (Customer Contact Week)-Collaborated with cross-functional teams—PMs, marketing, sales, and engineering—on GTM strategy -Drove marketing strategy for net-new, cross-sell and retention initiatives.-Led the development and project management of targeted funnel-based demand generation campaigns (white-papers, webinars, one-pagers, paid ads, SEO-focused web pages, organic social, email, etc)

A community where women of color can come and celebrate their hair, beauty and lifestyle choices

Victoria's Wonderland: BlogRelaxed Hair Magazine: Blog

-Pragmatic Marketing Certified-In depth knowledge and experience utilizing Terminus, Salesforce Marketing Cloud and Salesforce Service Cloud to drive demand generation campaigns and Availity SaaS-Created and managed all global content marketing for assigned product lines (content calendar, web, video, social media, white papers, publications, ads, landing pages)-Managed external events with cross-functional teams to drive awareness of our offering (webinars, conferences)-Website management of assigned product lines (SEO, SEM, demand gen white paper creation)-Created a ABM revenue marketing strategy and funnel responsible for driving demand generation, MQLs, developing prospects and delivering sales-ready opportunities to the product sales team-Developed and drove ABM strategy for delegated pipeline-Collaborating with sales to create a MQL and SQL lead funnel to drive revenue and advance inbound marketing leads-Collaborates with product team owners on new technology to automate manual processes, enable data-driven decisions, and accelerate pipeline through increased marketing efficiency-Plans marketing strategy with sales, product, and marketing leadership teams to include new product offerings, cross-sell efforts, and customer experience marketing-Created and drove strategic yearly marketing plan for assigned products-Drove 15.5 million from 9 million in revenue for assigned product line-Drove digital marketing innovation and implementation across product verticals in collaboration with digital marketing team-Increased brand awareness and product demand generation through paid digital marketing campaigns-Increased brand awareness and lead generation through strategic SEO planning for assigned product lines-Drove strategic and segmented email marketing campaigns to increase sales quarter over quarter via SF-Showed a direct line of revenue from our marketing efforts through the creation of analytical dashboards in SF, Datorama and Microsoft BI

-Lead in the planning and implementation of a company-wide project management system Asana-Managed external events with cross-functional teams to drive awareness of our offering (webinars, conferences)-Created and managed all content marketing for assigned clients (content calendar, web, video, social media, white papers, publications, ads, landing pages)-Led all client digital marketing strategy and campaign implementation to drive top, middle and bottom of funnel buyer engagement-Led all client web design strategy and implementation in coordination with IT Team utilizing Adobe Suite, Premiere and Canva-Managed external public relations agency activity for assigned clients-Drove SEO/SEM strategy for all clients-Established KPI's and met for brand awareness growth for all clients-Established and managed the marketing budget for all clients-Leveraged visitor data from Google Analytics to create and own a list of priorities for testing revenue optimization and retention strategies-Maintained and established branding standards across assigned clients to match target buyer personas-Developed target buyers personas based on market research-Lead graphic designer across assigned clients-Enhanced desktop and mobile UX across assigned client profiles

-Lead of ideation and creation of strategic traffic driven global messaging for internal and consumer facing print and digital content across national and international markets-Managed external global events with cross-functional teams to drive awareness of our offering (webinars, conferences)-Created and managed content marketing/editorial calendar with Creative Director(blog, social media, web, conference and email marketing).-Lead writer and campaign manager of international monthly print/digital brochure and semi-annual international print/digital catalog and all supporting assets in collaboration with the merchant team (driving $20 million in revenue per region)-Creator and owner of new catalog launch video formatting-Lead production writer for all conferences/events.-Maintained brand identity across all outlets for consumer facing content.-Measured and shared insights & results from our content marketing efforts.-Researched executed and measured digital marketing strategy (SEO, SEM, keyword research, backlink creation, etc).-Coordinated with merchandising, design and PR teams on weekly create promotions and campaigns.-Tupperware Fresh blog management and content creation.

-Content and campaign owner across all digital platforms (social, email marketing, influencer/creator marketing and social ads)-Managed external events with cross-functional teams to drive awareness of our offering (webinars, conferences)-Owner of event creation to draw in new clientele.-Manager of external PR team.-Implemented monetizing branding strategies with brand partners lululemon, Athleta, The Gap, and Sweaty Betty-Lead in external partnership creation and management (personally acquire relationships with: lululemon, Athleta, The Gap, and Sweaty Betty)-Owned weekly analytical data report outs across all marketing and social media platforms.-Lead in graphic design, videography/photography and marketing creation for all outlets.Create and manage content/editorial calendar (blog, social media, web, conferences, email marketing, etc).-Identified recruited and onboarded creators/influencers to grow brand awareness-Established branding best practices and educated creators/influencers on how to integrate them with their own personal brands-Tracked the performance of new creators/influencers and leveraged opportunities to optimize ROI for the brand through collaboration

- Planned, managed and implemented strategic marketing campaigns and events by region.- Supervised and managed 9 student assistants in an effort to build student-to-student interaction.- Created a successful recruitment plan for the market which resulted in an increased applicant pool.- Built relationships with outside stakeholders and vendors.

- Creating and implementing social media content across JAX PACK platform.- Using Facebook analytics to track page progress.- Assisting in the execution of Jaguars city wide events.- Ensuring suite member satisfaction on game and event days.- Acting as a liaison for suite members and supervising the suites on game day.

- Coordinating, leading and executing Pepsi sponsored events.- Assisting in graphic creation for Pepsi promotions and managing budgets for multiple initiatives.- Designing creative and managing social media outlets.- Creating and presenting extensive Power Point decks for upcoming projects.

- Writing articles and stories that grab reader attention- Creating and editing social media content and article content for the Void Live website- Creating social media content for Adjective and Co. clients- Promoting, advertising and marketing for Adjective and Co. clients such as Beaches TownCenter- Working with the editor in chief in assigning articles to fellow interns as well as editingarticles- Assisting with client sponsored events.

- Assisted in marketing and creating content for BCD through social media (Facebook andInstagram)- Creating graphics to pair with each written article- Creating a Facebook and Instagram page from start to finish- Helped BCD prepare to premiere in the 2014 Jacksonville Bridal Show- Promoted new BCD products on social media (Facebook and Instagram).

- Successfully planned, managed and coordinated on-campus events - Promoted and marketed the events such as Spring Bash through social media ( Facebook, Twitter and Instagram)- Point of contact between local vendors representing small businesses in the community and the University of North Florida

- Produced a press release kit and a social media list- Point of contact between author and the media- Identified bookstores yielding maximum exposure for Hank Brigman’s book tour - Leveraged social media to market the book release