Victoria Hutton Email & Phone Number

United Kingdom

Basingstoke, England, United Kingdom

Bicester, England, United Kingdom

• Leading the brand into its current phase of expansion, focusing on team management, product placements, collaborations, and significant growth in brand awareness, visibility, loyalty, and sales.Responsibilities:
• Website Strategy: Drove brand searches and engaged visits through content review and approval, optimisation, and digital product management.
• Social Media Management: Led the UK Social Media strategy, achieving aggregated engagements of over 5.4M through strategic content and budget planning
• CRM Leadership: Managed the CRM strategy with a 16% benchmark CTR, focusing on personalised communication and customer retention.
• Team Development: Hiring, managing, and coaching marketing staff, leading to promotions.
• Product Placement & Collaborations: Successfully implemented placements in TV series and collaborations with well-known personalities.Achievements:

Bicester, England, United Kingdom

• Laid the foundation for Polestar UK's digital landscape, accelerating the transformation of the automotive industry through innovative Digital Marketing Strategies.Responsibilities:
• Multi-Channel Strategy: Designed and executed strategies across Social Media, CRM, and website content.
• Online Sales Tools Development: Launched tools like car configurator, driving Polestar's sales growth
• Performance Tracking: Led tracking and evaluation for continuous optimisations.
• Brand Identity Maintenance: Adapted guidelines across all communications, implementing loyalty programmes.Achievements:
• Year-on-year growth in website presence, achieving over 30% growth in brand awareness; 50% growth in impressions, and 152% growth in performed test drives.

Ascot, United Kindom

• Led online, CRM and social media strategy at Vorwerk UK, optimising premium appliance sales and brand awareness. Streamlined marketing strategies with innovative tools, driving growth and international.
• Streamlined marketing advertising expenses, resulting in doubled online sales within the first six months.
• Quadrupled the customer database to 20K post-GDPR and amplified the average email campaign open rate from 14% to 50%.
• Implemented campaign tracking, online reporting dashboards, and advertising benchmarks, increasing Google Ads quality score to 8/10 and impressions by 10% YoY. Also improved CTR by 4% and reduced bounce rate from 65%.
• Conceived local strategies that were globally adopted by Vorwerk, setting a new benchmark for best practices.

TOR, Saint-Cloud Way, Maidenhead, SL6 8BN

• Delivered end-to-end multi-channel CRM strategy at Rank Group, supporting marketing promotions and new product launches. Pioneered CRM analysis and customer communication improvements, contributing to significant.
• Adobe Campaign integration including creation and customisation of Adobe Campaign workflows.
• Data manipulation and customer segmentation.
• Pre and post campaign analysis.
• Developing and personalisation of Adobe deliveries using HTML and XML.
• Briefing and managing stakeholders to achieve campaign objectives and deadlines.As well as:

Statesman House, Stafferton Way, Maidenhead, Berkshire, SL6 1AY

• Adapted CRM tools at Rank Group to develop strategies boosting customer retention and gaming revenue. Assisted CRM Manager in delivering efficient cross-channel marketing communications.Accomplishments:
• Developed new Goliath (the biggest live poker tournament) CRM plan and strategy.
• Managed development of new responsive email templates and increased customer response rate by 25%.
• Casino stakeholders training and developing of new CRM request templates improving content quality and increasing customer retention by 5.2% and reducing CRM request process time from average an hour to 10 minutes per.

Slough, United Kingdom

• Successfully delivering marketing and public relations programmes in support of SEGROs strategic priorities, assisting the Digital Marketing Manager in managing internal and external websites, photo library, social.
• Developed and managed new online merchandising platform to improve order, dispatch, delivery and cost of company merchandising products across the UK and Europe.
• Set up and supported IT Intranet sub website to improve efficiency of employee IT training.

Psychology

Certificate In Professional Marketing (Digital Marketing) – Level 4, Marketing, Distinction

Master Of Engineering With Honors, Automated Design And Manufacturing Systems