- Drive revenue growth and expand market reach through innovative strategies.- Execute marketing plans to increase sales.- Use insights on emerging market trends and consumer demands to develop effective product and marketing strategies.- Launch new products with cross-functional teams to boost brand profitability.- Optimize profitability and drive customer engagement through effective pricing strategies and promotional campaigns.- Research markets and competition to develop wholesale and direct-to-consumer sales strategy.- Develop sales training programs and equip the team to exceed targets and drive growth. - Optimize digital marketing campaigns across multiple channels using data analytics for measuring effectiveness and improvement.- Boost website traffic and sales with effective SEO and SEM strategies.- Manage and optimize PPC campaigns across multiple platforms to drive customer acquisition and maximize ROI.- Use email campaigns to engage and retain customers by segmenting lists, sending targeted messages, and automating workflows to build loyalty.- Manage social media channels and develop content strategies to increase engagement and brand awareness by leveraging the latest trends and insights.- Research markets and recommend expansion aligned with objectives.- Efficiently master new software tools, act as subject matter expert, and guide colleagues.

- Led preparation for on-campus athletic events, overseeing arena and facility setup, and managing display systems to enhance the fan experience.- Managed day-to-day operations of the concession stand, including inventory, ordering, staffing, and equipment oversight.- Managed the OVC/NCAA special assistance fund, generating yearly financial reports and overseeing auditing.- Supervised Women's Volleyball and multiple baseball, softball, and basketball teams.- Coordinated team and coach travel, managed compensation, hotel allotment, rental cars, and approved class excuses.- Provided leadership and support to coaches and student-athletes as a sports administrator for several sports.- Served as the apparel liaison for all sports teams, managing apparel allotment, assisting with team orders, and overseeing uniform designs.- Managed operational tasks such as records, outside income approval, and sports team drink allotment.- Liaised between women athletes, staff, and athletic administration at all levels (OVC and NCAA) to ensure effective communication and collaboration.- Assisted in developing the athletic department's long-term plans, providing strategic insights and recommendations.- Helped plan and organize the University's Lifeskills program by providing valuable resources and support for student-athletes to succeed academically, personally, and professionally.- Served as a member of the Intercollegiate Athletics Committee, contributing to important decision-making processes and initiatives.- Created and reviewed athletic policies and procedures to ensure compliance with NCAA regulations and best practices.- Coordinated and managed the Senior Student-Athlete Handbook, providing valuable guidance and resources.- Served as the institutional liaison for the NCAA Supplemental Support Fund to support student-athlete success while ensuring compliance with NCAA regulations.

- Developed and executed comprehensive marketing plans for 7 Division 1 sports teams, increasing attendance and revenue.- Coordinated all game-day promotional efforts, including activations, sponsorships, and fan engagement activities.- Established and maintained an athletic marketing student intern program, providing valuable training and mentorship.- Designed over 60% of the athletic department's graphic design work, including digital and print materials. - Supervised undergraduate interns and student assistants, providing guidance and support.- Served as the primary liaison to cheerleaders, dance team, and band, coordinating collaborative marketing efforts.- Worked closely with corporate partners on various projects, including sponsorships, activations, and promotional campaigns.- Assisted external relations director in creating and maintaining sponsorships.- Collaborated with campus groups and the local community on various projects to increase engagement and support.- Provided support for ticket sales and operations, including managing ticketing systems and assisting with customer service inquiries.- Oversaw all game-day ceremonies and recognitions, ensuring seamless execution and alignment with the brand.- Created and executed game-day PA scripts and timing sheets, ensuring a cohesive and engaging experience for fans.- Worked on approximately 100 athletic events each school year, demonstrating a strong work ethic and dedication.- Participated in search committees to find new on-campus employees, demonstrating leadership and collaboration skills.

- Managed a team of sales specialists and associates, driving sales goals and providing top-notch customer service.- Developed and implemented a new-hire training program, ensuring new employees were equipped to succeed in their roles.- Conducted interviews to bring in the best talent, and trained new employees on building strong relationships with customers.- Planned and executed in-store and out-of-store events, including coordinating with vendors and composing event requests and recaps.- Headed community outreach efforts to build relationships with charities and local organizations, enhancing the brand's reputation.- Collaborated with Lilly headquarters on company-wide promotions and events, ensuring alignment with brand standards and objectives.- Managed and developed top clients, driving sales growth and maintaining organized records of monthly paperwork.- Communicated daily with corporate and district managers, providing updates and insights into store operations and performance.- Demonstrated strong problem-solving skills and commitment to customer satisfaction by quickly and effectively resolving customer concerns.

- Worked with other sales associates and managers to provide impeccable service - Used interpersonal and communication skills to provide customer service - Assisted manager with bookkeeping and operational tasks- Assisted in keeping the merchandise appealing and accessible to clients