At HashtagHealth, a boutique social media agency specializing in healthcare, I leverage data and analytics to maximize the ROI of social media campaigns. My key responsibilities include: - Strategizing, Executing, and Optimizing: I manage and optimize a portfolio of social media accounts, resulting in a 25% increase in engagement and a 30% growth in followers YoY 2023 vs. 2022 across all managed accounts. - Data-Driven Strategies: I develop and implement strategies to enhance key metrics for user acquisition, event promotion, and lead generation campaigns, improving conversion rates by 20% YoY 2023 vs. 2022. - Media Buying and Reporting: I create media buy documents, develop targeting criteria, and generate insightful metrics reports to optimize ad spend. - Advanced Analytics: I utilize tools like Sprout Social, Hootsuite, Google/Meta/Twitter Ads Manager, and LinkedIn Campaign Manager, improving reporting accuracy and efficiency by 35% YoY 2023 vs. 2022. - Effective Communication: I articulate strategy, performance, and recommendations to teams and clients, ensuring alignment with objectives.Strengths and Accomplishments: - Transforming Insights into Action: I translate complex analytics into actionable insights, optimizing social media campaigns for maximum engagement and ROI. - Innovative Problem Solving: I address ad-hoc assignments with tight deadlines, showcasing flexibility and expertise. - Strategic Contributions: I play a key role in developing KPIs and targeting criteria, contributing to the success of high-impact campaigns.My ability to combine analytical thinking with strategic execution drives social media success for healthcare brands.

Specialized in leveraging data insights to drive the success of digital campaigns. My responsibilities included:- Developing and executing local SEO strategies to improve online visibility- Creating and editing compelling web and social media content that aligned with the organization's brand voice- Managing social content production schedules to ensure timely delivery- Building and monitoring brand awareness through targeted ad campaigns, email newsletters, and video marketing- Increasing program enrollments and event attendance through strategic promotion and virtual event management- Analyzing the performance of ad campaigns and other communications, and making data-driven optimizations for improved resultsThroughout my tenure, I utilized my strong communication and coordination skills to liaise with team members, clients, managers, vendors, and other stakeholders, bringing digital campaigns from concept to execution while ensuring project timelines and goals were met.