Victoria Sidebottom Email & Phone Number

Burton Upon Trent, England, United Kingdom

Write and edit product descriptions for new and existing products on company websiteUpload product pictures using Photoshop to resize and colour change where necessary Create SEO page content for brands, with website linksWrite How To articles, eg How to build a pondSend weekly Ad Spend spreadsheets to IT from Google and MicrosoftReply to reviews on Trustpilot and Google Reviews, flagging up queries to team where necessaryUse HTML to create headings, paragraphs, bulletpoints and web links on the websiteCreate and maintain trackers on Google Sheets and Excel to keep track of new product entries

Burton On Trent

Manchester, United Kingdom

Core skills: independent work management; research, analysisResearched and wrote the following reports for Datamonitor:• Consumer and Innovation Trends in Ice Cream and Desserts• Consumer and Innovation Trends in Male Grooming• Consumer and Innovation Trends in Soup• Innovation in Snack Formats• New Flavors in Alcoholic Drinks• Next Generation Superfruits• What’s Hot in Japan

- Producer of New Consumer Insight reports - Analysis of consumer trends and attitudes relevant to FMCG industries, within 50-200+ page reports- Excel expertise: creation of graphs and tables for use in PPT and Word documents- Data manipulation: utilising data retrieved from Datamonitor’s Market Data Analytics database featuring market sizing of global FMCG industries and sectors, and Datamonitor’s Product Launch Analytics database of new FMCGs launches globally- Data modelling: example includes modelling the rate of childhood obesity across 19 countries, and children’s per capita consumption of various food types- Analysis of consumer survey data: including Datamonitor’s 2008 and 2009 consumer survey results of respondents from 15 and 17 global countries, respectively- Questionnaire co-development – helped develop questions for the 2009 consumer survey- Powerpoint slidepacks: creation of slides that provide an overview of main themes in the given NCI report- PR: creating PR pieces promoting New Consumer Insight reports, concisely picking out most important points. Note: an article based on my Kids’ Nutrition report featured on The Daily Mail’s front page on 25/6/10, entitled “The junk food generation”- Marketing: creation of sales briefs and marketing packs that are designed to help to sell individual NCI reports- Secondary Research: core analysis of company, trade and academic sourced articles and surveys regarding FMCG specific topics; regular industry reading of FMCG news & analysis websites and business sites such as The Grocer, BrandChannal, Springwise, Financial Times, Wall Street Journal

Master Of Arts - Ma, American Literature (United States), Pass

Ma And Ba Hons (2:1), Ma In American Literature; Ba In English Lit. & American Studies (Dual Honours)

Activities and Societies: Work experience in the US for three months in summer of 1997 as part of the BUNAC scheme. Worked in Maine.