A cutting-edge marketing and consumer insights platform, Prodege (pro-dé-gée) leverages its global audience of reward program members to power its business solutions. These innovative offerings enable leading brands and agencies to gather insights and market to their target audiences. Through deep consumer profiling, our partners can more effectively acquire new customers, boost engagement, increase revenue, and drive brand loyalty and product adoption. Visit www.prodege.com to learn more about our solutions.

Manage guest accommodations for AirBnB on 250 acre property. Ensure guest satisfaction, positive reviews, and high occupancy rates. Received SuperHost status every quarter.

Lead ~10 person remote team conducting surveys on Nielsen’s behavioral panel (Homescan) and traditional survey panels. Responsible for generating $10MM+ revenue from CPG, QSR, health, finance, non-profit, and academic clients.Key Achievements: Transition business from primarily typing segments to Nielsen’s Homescan Panel to high quality custom research through team development, process improvement, adding off-shore support, software upgrades, collaboration across functions, and fostering a customer first culture  COVID Insights, including segmentations, syndicated surveys, and pantry inventories  Digital Shopper Segmentation, CPG industry’s first reliable measurement of shifting online shopping attitudes  Brand choice framework creates a roadmap to grow established brand sales by linking attitudes toward brands with actual behavior using a single source panel for the first time in the industry  Mobile Survey capabilities to capture the shopper/consumer journey through in-store interviews, consumption diaries, UPC scanning, geolocation/geotracking, and video  Behavioral/Attitudinal Market Structure & Segmentation Integration combines survey insights with behavioral analyses to understand how to effectively message, target, and organize products to increase sales  Self-guided training tutorial for behavioral panel data and analysis

Lead global CPG client’s concept/product testing and new product/restage forecasts using BASES testing and forecasting model. Managed team of 5-10 associates.Key Achievements: BASES Factors for Success Framework analyzed results from decades of concept/product testing to identify 12 factors that predict which new products are most likely to succeed  Future State Model validated to forecast new product sales when fast-following competitors are expected  Starter/Refill Model validated to forecast refill sales separate from starter sales  Concept Designer uses conjoint techniques to develop stronger concept messaging.