Influencer Relations for Spotify

- Build relationships by managing over 1000+ micro-influencers in the gifting PR program at Colourpop, a fast-paced cosmetics company with a 9-figure annual revenue, as their daily point of contact to streamline practical campaign activities from ideation to execution resulting in $60 million in total earned media value from January to September- Optimize pieces of influencer strategy by utilizing data analysis to recommend the type of influencers to give certain collections to, how much PR budget and PR mailer boxes to allocate to each influencer tier, and which influencers would provide the best results in paid campaigns- Improve sourcing initiatives and recruiting strategies with solutions by adjusting the messaging of contracts in the onboarding process which increased the response rate by 45% resulting in a 25% higher onboard conversion rate- Increase client retention rate by 16% by initiating the use of a monthly industry trend newsletter that provides current trending content ideas to boost the number of influencer posts and number of active influencers in the program - Map out influencers’ or customer journeys in the PR program to understand influencers’ needs and provide ways in which they can gain the most out of our PR program and increase customer value- Act as the voice of the influencers or clients and work cross-functionally with teams across the organization to ensure influencer or client satisfaction through a consistent feedback loop addressing customer needs and providing best recommendations- Prepare marketing lock deck and strategy presentations on a weekly and monthly basis to ensure consistent storytelling and messaging to the influencers for each launch- Manage high volume and fast paced email communications with influencers, from the initial sourcing and negotiations, guiding the create development of content, and ensuring successful roll out aligns with campaign goals and KPIs

KazooBadoo is a groundbreaking new educational platform that takes education to the next level by allowing kids to actually experience learning in our fantastical sim world full of curriculum-driven story-based lesson quests. We offer teachers the opportunity to monetize by submitting lesson plans and resources that we then transform into exciting learning adventures. KazooBadoo will be a resource for teachers in the classroom and parents at home to help kids fall in love with learning. We aim to address the growing educational gap and make our platform accessible to ALL.- Designing and creating all content for KazooBadoo’s social media platforms (Instagram, Facebook, Twitter)- Scouting & prospecting for 20 teachers TikTok & Instagram influencers weekly who have an online presence to onboard for KazooBadoo’s ambassador program- Developing social media strategies to increase brand presence across Twitter, Facebook, and Instagram platforms through consistent weekly posts- Design media content ensuring brand consistency for the company and assist in distribution to various internal and external groups- Write copy, post creative stories highlighting the ambassador team, and develop the content calendar to organize social media distribution arrangements- Conduct a well-rounded competitor analysis of 200 external products to refine and conclude what are KazooBadoo’s value propositions and how to position the brand in the market- Research on current industry trends to aid in creating future marketing strategies that will align with future predictive trends- Develop and maintain a unique, consistent voice for KazooBadoo’s brand

Bloom Nutrition is a female-founded health & wellness supplement brand committed to supporting women's health from the inside out not only with products with beneficial ingredients but also with a community of women who support each other in each of their own health journeys. - Scout approximately 150 influencers a week that aligned with our company’s beliefs and mission to possibly onboard as ambassadors- Manage 100+ Bloom ambassadors in being their source of contact to answer any questions and update on launches, restocks, and refills as well as ensuring they are posting monthly Bloom content that has brought in well over $1 million in revenue to date due - Ensure all ambassadors are creating quality, engaging content by providing monthly content ideas for Tik Tok and Instagram reels that are currently trending to help boost creativity which has resulted in numerous viral Tik Tok videos that promote Bloom products- Establish strong, trusting relationships with ambassadors that aids in allowing both the company and the ambassadors’ platform to grow alongside each other

During this time, Bloom was just creating its Influencer Marketing Program, so my role was to aid the Influencer Marketing Manager in its creation and get it off the ground and running. This involved scouting approximately 60 Instagram influencers and 40 TikTok influencers weekly from different niches (Fitness, Lifestyle, Beauty, Fashion) who align with the brand's values to onboard as ambassadors or to have a sponsored post. Additionally, I performed outreach to these prospects through their primary social media platform or their emails to build ambassador partnerships and helped successfully onboard our first 20 ambassadors.

I worked under two Social Psychology graduate students in the Close Relationship Lab by being a support system in their current studies, primarily a study with romantic couples and partners focusing on the correlation and possible causation between stress and physical touch. My responsibilities included guiding a couple members throughout the study, ensuring that the experiment is running smoothly, and collecting saliva samples to look at cortisol levels.

PokeCeviche is a small chain restaurant with 4 locations across Southern California that sells build your own poke bowls, burritos, nachos, and tacos. - Monitor the constant online presence of the company's brand and engage with users, strengthening customer relationships- Utilize social media analytics tools such as Hootsuite and Five Stars to schedule posts, include promotions for Yelp users, track consumer engagement- Implemented promotion tactics that effectively increased followers by 2,000+ driving more brand awareness

RoHo Goods is committed to producing exceptional, ethically made goods, honoring the craftsmanship and quality of life of our artisans, and creating the kind of pieces that our customers love to own and are proud to wear. The brand offers beautiful, high-quality pieces that empower people through dignified work, partnering with 4 artisan groups across Kenya. - Increased brand's awareness by getting interviewed on ethical and fashion-focused podcasts such as People of Purpose and a local fashion podcast- Researched and contributing in creating a potential pitch deck to include company's products in ethical subscription boxes and corporate gift boxes- Developed tactics to promote the company's ethical cause by gathering potential non-profit organizations, social media influencers, stylists, and subscription boxes for future possible collaborations

With over 30 years of clinically proven results, OBAGI continues to design transformational products that promote skin health and build on our legacy of science and innovation. The company's growing portfolio, both the Obagi Medical® and Obagi Clinical® line of products, brings consumers effective solutions for every step of your skin care journey. - Performing market analysis research on the competition- Supporting marketing and sales team in administrative tasks- Collecting quantitative and qualitative data from marketing campaigns- Researching inspiration and preparing proposals for future collaborations and campaigns- Observing in sales training workshops and providing input on sales techniques

- Timely entry of vouchers for payment within the A/P cycle for multiple clients with accuracy and consistency- Preparing timely payments to vendors, printing checks and submitting for signature- Timely A/R entry and submittal/mailing of invoices/statements.- Entering credit card transactions no less than weekly and verifying receipts are received.

- Conducted numerous tasks such as washing dishes, working register, and resupplying ingredients- Communicated with customers to customize and suit their individual tastes and needs- Adeptly remembered names and preferences of individual customers to provide a friendly, personal environment- Adhered to recipe and presentation standards for specialty coffee

- Entered and coded all invoices for transactions into Excel spreadsheets- Assisted with project manager to improve productivity in daily bookkeeping, accounting, and filing- Performed clerical support; such as faxing and answering phones- Maintained database by updating and sorting new customer account information

- Worked closely with a small group of middle school students in providing them guidance inn experiments- Delivered high-quality, engaging instruction in the form of discussion, direct teaching, demonstrations and independent practice using a variety of proven methods- Maintained a safe, orderly, and supportive classroom by modeling expected behavior and standards, promoting positive interactions and quickly addressing behaviors that are not in line with the school discipline plan

- Aided customers by providing information and resolving their complaints- Ensured up-to-date knowledge on company’s products in terms of ingredients and benefits- Assisted customers in choosing certain skincare or makeup products best suited for them- Built sustainable relationships with customers of trust through open and interactive communication

- Provided exceptional customer service by appropriately answering client concerns and forwarding messages as necessary- Ensured all current client or firm information was updated and collected appropriately- Operated office equipment such as photocopiers, scanners, fax machine, voicemail- Maintained and updated filing of bills, bill payments, inventory and incoming and outgoing mail