Lead PM for our Content Pillar. We aim to deliver to our users the highest quality content, that is relevant and easy-to-find with a personal discovery system powered by AI.• Manage 1 direct report, 2 indirect reports (dotted lines)

• Managed 1 summer intern

Content systems PM for Adobe Express:Our team's charter is to scale our best-in-class content of templates, design assets, and more to become the best creative guide for our Adobe Express users (formerly Adobe Spark). Focused on content integrations & licensing, content systems management, content production and global scaling.Previously PM for:• New product launch core team & rebrand PM lead (Adobe Spark to Adobe Express)• Platform systems (data, experimentation, user engagement)• Growth & paid conversion

• InSITE Fellow: national fellowship / leadership development program with opportunities to engage in consulting projects with other fellows for emerging start-ups (e.g., from Y-Combinator or 500 Startups)• Forte Fellow: Forte Foundation is a non-profit consortium of top MBA programs and leading companies that aims to launch women into fulfilling careers• Club involvement: Haas Technology Club (VP Careers), Haas Marketing Club (VP Alumni), InSITE (VP People Development), Digital Media & Entertainment Club

PM intern for collaborative, team-based workflows in our product, specifically focused on optimizing product virality loops with the launch of our new project sharing / invitation feature

Quid is an AI platform that searches, analyzes and visualizes the world’s collective intelligence to help answer strategic questionsLed all immunology, infectious diseases work for top global biotech firm; grew to largest biotech Quid account at ~$2M from $800K• Co-created solutions to address top patient needs and pain points, identified by leveraging Quid to process 15k patient forum posts• Tailored pipeline product positioning for new-age HIV patient segments, by analyzing patients’ own lexicon across 50k postsManaged work stream and manager-to-president-level client interaction for top global women’s health company, a new client for Quid• Collaborated with clients to revamp branded & unbranded strategies, leading to implementation of customer-centric “mom-to-be starter kits”• Evaluated voice of patient & market dynamics between client's product vs. off-label competitor to identify key moments to activate, educate moms-to-beExperience with Product:• Worked with product & data science to refine sentiment score to more accurately measure consumer sentiment in Quid• Beta-tested product, prioritized new specs & workflow with data science & machine learning engineers from client POV• Co-created GTM strategy with clients & data science to target severe Crohn’s patient needs, analyzing 15k patient posts

Quantitative and qualitative market research for multiple product immunology portfolio that contributed to 4% boost in annual sales• Tracked KPIs and attitudinal trends to assist brand team of $50B biotech firm with positioning amidst healthcare system changes• Analyzed primary data to identify key opportunities; designed, conducted qualitative interviews to prepare for competitor launches• Managed onshore & offshore project teams, vendors, and client communication including emails, calls, ad-hoc requests, and key deliverables• Assisted with business development with existing client relationship through several proposals, SOWsCanadian resource assessment for existing ophthalmology product entering Canadian market dominated by one product• Identified unmet needs and nuances in customer behavior for entry into first non-APAC market; designed product launch strategy• Designed, fielded and analyzed data from market research survey to identify underlying drivers of use and to forecast market share• Revised forecast model to reflect share and revenue by customer segments using market research, resulting in peak revenue of $23MGlobal Brand Plan for $200M pipeline ophthalmology product of top 10 Japanese pharmaceutical company• Conducted SWOT and PEST analyses and compiled competitive dossiers that contributed to brand strategy and launch timeline• Created internal workshop for clients to align on competitive assumptions and identify key knowledge gaps to further researchCustomer landscape assessment of rare disease area for pipeline product of top 10 Japanese biotech company• Designed survey and sample plan to measure disease incidence, patient characteristics and key areas of interest for client• Analyzed data, including sanitizing data set and identifying outliers, and visualized results to concisely present key findings• Managed vendor, client and offshore-team throughout to ensure clear, effective communication and to meet deadlines and budget

• Leveraged big data to reassess multi-channel marketing effectiveness aimed towards customer segments in preparation for product launch• Collaborated with team to draw insights from client sales and marketing data to determine strategies for launch of pipeline product• Reported test and control groups of target zip-codes to receive marketing campaign “blitz” to bolster client product’s market share