- Development and implementation of an external communications strategy for international and local markets,- Building and maintaining relationships with industry journalists and influencers, creating a database of Asian media,- Writing and distributing press releases, and manage media inquiries (Creating news, media pitching, media monitoring),- Organization events for journalists, bloggers, and investors,- Annual planning and organization of participation in conferences and business awards, pitching speakers,- Building and maintaining relationships with relevant trade and industry organizations,- Process management to produce POS materials,- Social media marketing (Creating content from idea to implementation, building SMM team, writing a strategy, developing guidelines for texts and visuals materials),- Educational projects with a focus on corporate social responsibility,- Development of design and branding standards,- Building and leading a marketing team.

- Building and leading a media department team,- Development and implementation of an external communications strategy for the supervised division (retail business block),- Development and implementation of an internal communications strategy,- Development and implementation of a platform for internal communications,- Educational projects with a focus on corporate social responsibility,- Organization of external and internal events (meetups, hackathons, strategic sessions, conferences).

- Organizing the company's participation in B2B events and conferences and partnership with B2C events,- Preparation of speakers for Russian and international conferences, development of theses and preparation of presentations, organization Tinkoff's sessions at conferences,- Working with the IR-team for the publication of quarterly and annual IFRS results, assistance in preparing materials for investors,- Implementation of ESG projects and preparation of corporate social responsibility reporting,- Participation international business awards (Global Finance, Global SME Awards, The Banker);- Accompanying the top officials of the company at business events,- HR branding,- Organization of press conferences and special projects,- Writing press releases, organization of interviews and press-conferences.

- Annual planning and budgeting,- Media promotion development and full cycle management, - Social media marketing,- Media relations and press releases writing,- POS materials development,- Development of design and branding standards.

Work as an intern and junior manager in various advertising agencies in Russia in the areas of media planning, advertising, BTL, PR.During this period, I helped implement advertising projects, sold marketing services, and supervised clients of advertising agencies.