I can assist or lead the marketing function of your organization, by creating and maintaining the outreach & digital presence, cultivate the public image, gain market share and assure a consistent growth of your business.⋆ Deploying the best Social Media practices and latest trends in various domains (B2B, B2C, and politics)⋆ Conceptualizing and running client-centered Digital Marketing campaigns aimed at improving brand awareness and digital presence.⋆ Using digital marketing platforms to create Brand Awareness, increase sales and generate revenue.⋆ Curating online activities, managing social media accounts, developing integrated Social Media campaigns from budgeting to implementation.⋆ Managing marketing projects from conception to completion. ✎ Four years of experience as a Social Media expert✎ Excellent knowledge of Facebook, Instagram, LinkedIn, Twitter, Telegram, TikTok, YouTube, Pinterest, and Google My Business✎ Experienced in creating targeted audiences and researching buyer personas✎ Proficiency in understanding Social Media metrics and KPIs ✎ Digital influencers outreach and engagement, managing Influencers campaigns✎ Copywriting and editing of key messages for digital use (Social Media captions, Email campaigns, website, etc.)✎ Creating digital assets such as static/ animated visuals, short videos, Instagram Reels, or TikTok videos✎ Community Management and digital monitoring𝐿𝑒𝓉'𝓈 𝒸𝑜𝓃𝓃𝑒𝒸𝓉!m: +971 585 204 286e: victoriaburca@icloud.com

Digital Advisory and Social Media Management Services to the Administration of the President of the Republic of Moldova

As part of an amazing team of creative enthusiasts, marketing and digital savvy, perfume lovers and fragrance experts accepted the challenge to develop an array of stylish, diverse & fun, top-notch #beauty products and implement business strategies to accelerate the launch, growth, portfolio profitability and exposure on a regional level, aiming global expansion in the future.

Developed and managed 5 #nicheperfume brands: MORESQUE, BLEND OUD, JACQUES ZOLTY, LA PERLA HOME FRAGRANCE and THoO - overseeing the overall multi-channel Distribution and Direct Retail business development in the Middle East and Africa > Entirely responsible for the commercial development in line with the brands vision and objectives, all day-to-day operational management of the brands> Implementing new product launches and managing product forecast, go-to market programs and sell-in and sell-out budgets per market> Brands P&L accountability> Focusing on growth on icon pillar products, in alignment with the overall brand strategy> Maintain and update marketing plans on an on-going basis> Deliver Best-in-class retail execution and in-store experiences, according to brand specific consumer journey> Regularly communicate brand plans to cross functional teams> Taking a wide and strategic view of all responsibilities and projects on multidimensional level > Keeping a strong record of the details of all brand dynamics, sales, objectives, KPIs and all marketing actions i.e. promotions, sampling activities etc> Striving on enhancing brands image on UAE and GCC markets.

• Developed Aigner brand by ensuring the objectives of market share, sales and profitability are achieved• Ensured the market data is updated for useful decision making across the distribution channels• Managed the launch of new Aigner fragrances• Communicating to the retailers the new fragrance launches, activities and brand news in general - via presentations and training sessions• Responsible for in-store brand image, implementation of merchandising guidelines, updating visuals, shelf tools etc• Responsible for training of retailers’ BA teams (Wojooh, Debenhams, Aigner Fashion Boutiques, Paris Gallery) • Ensured that customer development plans are accurate and executed during the year to support Regional Sales Manager, Marketing and Global Sales Managers

• Travelled on a monthly basis to the assigned countries visiting existing clients in order to establish better communication and to strengthen business relationships or prospecting new business opportunities• Opened 2 new countries: Tajikistan and Romania• Achieved between 15% - 50% Annual sales growth particularly on visited countries• Organised and attended International Beauty Exhibition COSMOPROF Worldwide Bologna in 2013 and 2014

• Travelled to several countries (Romania, Moldova, Kazakhstan and Uzbekistan) for market exploring or clients visit purposes • Identified and appointed 2 new distributors from 2 unexplored countries – Romania and Moldova• Improved communication and business relation with existing clients from assigned territory• Has registered 40% sales growth Vs same period of 2011 • Organized and attended International Beauty Exhibition COSMOPROF Worldwide Bologna in 2012

• Overall responsibility of the professional products division - management, strategic planning, development, buying, stock inventory, human resources, P&L performance, overall marketing• Organising professional seminars and special events (Hair Shows) to ensure consistent business growth and an irreproachable image of the brands in the luxury segments of the Moldavian market• Maintain current market share, capitalize the opportunities for extension within existing customer baseCum Retail Operations Manager managed the retail shops in the biggest malls in the country:• Staff management, sales commissions and special incentives programs for the staff, customer service, managing and controlling all aspects of stock management of the brands, monitoring stock levels available within company and retail outlets ensuring the right mix & quantities of products, in-store promotions and advertising campaigns etc.* L'Oreal is operating in Moldova trough the official distributor Romsticom LLC

• Launched and developed MATRIX on the local market• Day by day conquest of the new beauty salons trough proposals/quotations presented to customers and prospects in an appropriately creative and professional manner• Supervised the entire chain of ordering, distribution and payments • Organized beauty shows and seminars for the local hair-dressers in order to appoint more new beauty salons• Contracted ~100 clients in the first year of operations* L'Oreal is operating in Moldova trough the official distributor Romsticom LLC

> Developed and implemented country business strategy in alignment with the regional strategy in order to ensure achievement of sales and profitability targets> Executed efficient commercial operations and market share maximizing business opportunities> Managed the Company sales force: 14 Area Sales Managers, Sales Support and Beauty & Business Training Departments

• Identified, trained and developed the sales team: from 3 Sales Coordinators at the beginning to 28 at the end of 2002 • Controlled and managed one Chisinau area and recruited, trained and developed a Staff (Sales Representative) of 1000 people• Organised Sales Conferences, Prospecting and Promotional Actions and other Sales& Marketing Events

Planning, presenting, implementing and monitoring marketing promotions, developing brand awareness through national promotions, responsible for POP materials inventory, organizing Special Events, market surveys, monthly monitoring of the market share.