• Lead creative teams in developing, implementing, and advancing the experience, voice, campaigns, and capabilities of our brand.• Provide vision across the groups that elevates brand identity awareness and the impact of delivering on brand. • Responsible for developing compelling branded content and visual experiences for customers throughout their physical and online journey.• Provides vision and mentorship to a growing team of creatives, with a keen sense of style and a discerning eye, and are passionate about brand building. • Responsible for the ideation, design and creative development, including design concepts, marketing campaigns, photo and video production, and editorial content. • Leads the overall team towards high-performance and ignite talent by mapping developmental roles and assignments for self and members of your team. Provide coaching to enable your team to hit performance goals and maximize their potential.• Be a steward of the brand, ensuring content is in alignment with brand vision and standards.• Effectively manage relationships with external marketing clients, working collaboratively to deliver compelling results.• Drive the team to keep themselves abreast of industry trends and how they can be developed at Kohler. Continuously think of new and out-of-the-box ways to improve our brand strategies to drive business results. Research and implement new techniques and technologies that help drive brand marketing.• Attract, recruit, coach, and retain top talent within your 5+ person team• Takes ownership of departmental results, while fostering a culture of accountability among teams.

• Leads the Kohler Global Branded Spaces team, including direct reports & indirect reports.• Demonstrated excellent leadership & communication skills, leading executive & CEO presentations. • Fostered relationships of external agencies for national media tv & social campaigns.• Directed a team of people that develop branded collateral and spaces for set design, tradeshows, showrooms, video concepts, product launches, product campaigns, and virtual events.• Awarded the Presidential Award in 2021 out of 8,000 Associates by leading our second only virtual event including 8 hours of content & deployed UX & social assets pre & post event.• Fostered all visual creative branded spaces assignments from concept, to execution of design, architectural drawings, render, material selections, build, propping, overall lighting of the set and composition of camera angles. • Created 3D renderings, 2D floorplans, editorial concepts, storyboard ideas for video creation & social, quick sketches and curated executive presentations. • Provided design direction and assistance to many designers and monitor projects through execution.• Implemented team structure on a bi-weekly basis including weekly scheduling, timelines and deadlines.• Assisted in budgetary meetings when assessing the costs of projects.• Maintained design trends and knowledge by traveling globally and researching with outside trend agencies.

Victoria Kay LieffringSenior Art DirectorKohler Co. Kohler WI. // 9 years-Lead the global 3d visual studio team and oversee all set & tradeshow designs from concept, to execution of design, render, architectural drawings, material selections, build, propping, overall lighting of the set and composition of camera angles. -Provide design direction to designers and monitor project development, while also designing and rendering large scale set designs and tradeshows.-Implement and execute team structure, daily scheduling and timelines for multiple people.-Assist in budgetary meetings when assessing the costs of projects.-Create branded and confidential design presentations daily to present to the business on a weekly basis. -Compose branded communications across multiple of disciplines, two and three dimensional and digital landscapes.-Maintaining design trends and knowledge by traveling globally, and maintaining relationships with forecasting trend agencies.-Coach and mentor others to work effectively in a team & how treat others with a positive attitude, even when in a stressful situation. -Mentoring the creative work of a team of art directors, graphic designers, interior designer, set designers, photographers & production designers-Meet with Communication Specialists and clients for the communications group to assess their needs and determine the most effective and efficient branded design strategy, format and technique to accomplish the client's objectives while upholding the established brand image and language.-Assist department leaders in assessing & approving creative work developed by department staff.-Direct the design work of external designers when an outside supplier is handling a project.-Provide leaders in the department with regular feedback on the performance of team members in support roles for the purpose of developing their performance ratings.-Maintain inventory of all set design props for the studio and the material library.

Produce Innovative, polished design solutions for all tradeshows for Kohler Company. Taking clients from concept developement through sketches, renderings, AutoCAD drawings, revisions and final delivery. I successfully lead and guide presentation meetings to gain approvals on all projects that are produced. I meet weekly with clients to determine creative briefs per project, produce work that is under budget, and deliver an ‘on brand’ Kohler tradeshow experience.Above my job description, I am also involved in designing showroom displays, retail endcaps, and creative pieces when needed. Recently, have been given other projects as my skill level has risen to include designing a new faucet collection and working on new product launch campaigns.

Illustrated two children books for Barbara Techel titled 'Frankie, The Walk N' Roll Dog' and 'Frankie the Walk ‘N Roll Therapy Dog Visits Libby’s House.' All illustrations were done on the computer using Adobe Creative Suite. To see Barbara's site and the cover of the book, please go to www.joyfulpaws.com

Specialized in AutoCAD designing rockwork and waterfalls for amusement parks, zoos, and museums. Also developed designs and plans for miniature golf courses.