At Little Marketing I have gained a wealth of hands-on experience as a Senior Marketing Consultant working with clients to deliver results through strategic consulting and end-to-end campaign execution. Responsibilities:- Drive client’s marketing and communications strategy and campaign execution across SME, NFP, health and disability. - For long-term client Xavier, a not-for-profit organisation supporting children with complex health and disability needs, key responsibilities include the curation of content, liaising with families and clinicians/health practitioners, to deliver on marketing objectives. - Content includes health blogs, articles and videos that depict the journeys of families of children with complex needs.

As GM Consulting from April 2022 to March 2023, I recruited and led the national consulting team.- Mentoring a team of national Marketing Consultants.- Contributing to the strategic growth of Little Marketing as part of the leadership team.

As Marketing Manager at SEMA I am responsible for the marketing function. Reporting directly into the Managing Director some of my key responsibilities include:- developing and executing marketing strategy in line with SEMA's business objectives- working closely with the sales function to hit acquisition targets- managing the SEMA brand and business reputation- cross sell & retention strategies and execution- online content creation, social media strategy, website management & SEO- developing an event strategy and executing on this, to raise SEMA's profile in the industry- creating marketing collateral - budget management and reporting on marketing & campaign performance

As Marketing Campaign Manager at Australian Power & Gas, reporting to the Manager Brand Communications, I have been responsible for: Campaign Management- Strategic planning and end-to-end campaign management, from writing marketing plans to implementation of campaigns, to evaluating effectiveness and providing strategic recommendations moving forward.- Campaigns I've worked on within the business include the launch of a green energy initiative program, churn campaigns, occupier, cross-sell and re-contracting campaigns.Brand Management- Ensuring not only brand consistency but that Australian Power & Gas delivers on the brand promise "We're happy when you're happy" at every touch point.Sponsorship- I’ve been responsible for the strategic planning and management of the Company's sponsorship portfolio which has included Richmond FC (2010-2013), the Wests Tigers (2013) and the Gold Coast Titans and Mooloolaba Triathlon (2011), as well as numerous community and grass roots programs.- The management of the sponsorship portfolio encompasses relationship management, activation planning and execution, event management, copy writing and leveraging social media opportunities.Commercial Markets- Marketing lead on the trial of Australian Power & Gas’ launch into the commercial market space.- This has included the brand extension project, collateral roll out, management of the Commercial Markets sponsorship portfolio to leverage B2B networking opportunities and strategic planning of the client communication journey. Social Media- From early 2011 - March 2012 I was responsible for the company's social media presence, primarily across Facebook and Twitter. This included the planning of timely social media campaigns to engage with our current followers and to grow our audience.

As Senior Business Manager at specialist Direct Marketing Agency Rapp Collins, my clients were AUSTAR subscription TV, the Woolworths Everyday Money Credit Card and the then, new-to-market Woolworths Qantas Frequent Flyer Credit Card. Responsibilities: - Strategic planning and account management lead for AUSTAR Acquisition (retail) and AUSTAR for Business.- Working with the Group Business Manager on the development of the customer retention and loyalty strategy for the Everyday Money Credit Card.- Working with data suppliers and the in-house data analyst to ensure effective and insightful campaign targeting.- Forecasting campaign results to secure client’s future marketing budget.- Monthly revenue forecasting and billing to ensure Agency financial targets are achieved. - Management of two direct reports. - In conjunction with the client, the management of the AUSTAR marketing budget, ensuring recommended activity fits within this.

In the role of Senior Campaign Manager, my primary client was St.George Bank, working on the Small Business and Home Loan & Deposit business areas. In addition to my role on the bank, worked on the Rheem account on Brand and ATL campaigns including their largest brand campaign for three years.Responsibilities: - Worked with the small business segment of the Bank on their positioning and offering, articulated in their 12 month marketing plan.- Account management lead on the campaign launch of The Small Business Mentor Program. The program incentivised small business owners to open a St.George Business Transaction Account. - The development of strategies and roll-out of campaigns to increase customer retention and main financial institution status, for the consumer transactions segment of the bank. - Account management lead on Rheem’s biggest brand campaign for three years, with a multi-million dollar media budget behind it, including TV, press, online and outdoor.- In August 2009, joined the Fairfax account team working on The Sydney Morning Herald and The Sun Herald. This was a fast-paced retail account largely consisting of promotion activity with the objective to increase newspaper circulation.

Russell Investment Group, deliver multi-asset investment solutions to individual and institutional investors. I worked within the superannuation business unit, in a B2C role. Responsibilities:- Retention marketing and CRM for members of the Russell Superannuation Fund. - Planning and management of DM campaigns.- Evaluation of the company’s online offering and in conjunction with the digital strategist developed and implemented a plan for improvement.- End-to-end management of the development of compliance materials, including collaboration with legal and regulatory teams. - Development and presentation of campaign and yearly plans, in conjunction with the Marketing Manager.

During my time at The Furnace, I started as an Account Manager on the Aussie Home Loans business and was promoted to Senior Account Manager working on Skins sportswear, The Department of Health and Ageing, Free TV and the Transport Accident Commission. Responsibilities:- End-to-end campaign management across a broad portfolio of clients and channels.- Key Account Manager on the launch of the Federal Government’s National Tobacco Youth campaign; its objective to reduce the uptake of smoking among teens. - Ensured that all elements of the multi-millionaire dollar media schedule were executed in a timely manner, this included TV, Radio, Press, Online and outdoor. - Presentation of creative concepts to clients.

At Lavender I gained extensive experience in DM, working in a fast-paced, results driven environment. Initially employed to work on reception, I saw this as an excellent opportunity to break into the Direct Marketing industry. Within two months I was offered an Account Executive position and later promoted to Account Manager. I worked across a broad portfolio of clients including Westpac Home Loans, Credit Cards and Small Business, Biotherm (L’Oreal), Australia Post, Telstra Stadium (now ANZ Stadium) and MS Society. Responsibilities:- Autonomously managed DM campaigns from creative brief development, through to production and mail house briefing.- Ensured campaigns were delivered on time and on budget.- Campaign reporting.- Competitive analysis.