As a bilingual marketing professional, I bring over 9 years of experience in content creation and digital media innovation to the table. With an entrepreneurial mindset, I launched my first business at the age of 23, selling handmade bath products on Etsy and Amazon in the US, while leveraging social media for advertising. Additionally, I established a fashion and lifestyle blog, amassing a combined audience of over 40,000 followers.My career journey has led me through diverse industries such as food, media, higher education, finance, beauty, and now healthcare. Passionate about travel, I draw inspiration from my adventures around the globe.
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Content CreatorAir Of SimplicitySan Diego, Ca, Us
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Communications SpecialistUc San Diego Health Oct 2022San Diego, California, United StatesLead initiatives to increase brand awareness, enhance media communication standardization, and foster audience trust. I develop and execute comprehensive strategies, manage social media calendars, newsletters, and content schedules, and collaborate with internal and external stakeholders to align communication efforts with strategic priorities. By leveraging UCSD communication resources, analyzing metrics, and providing consultative support, I drive engagement and elevate ACTRI's presence within the research community. -
Content CreatorAir Of Simplicity Mar 2017San Diego, CaCreating engaging content for a fashion, beauty, lifestyle, and travel blog, as well as managing corresponding social media pages with a collective audience exceeding 50,000 followers.Continuously updating and maintaining website to sustain audience engagement and attract sponsors.Cultivating partnerships with sponsors through innovative collaborations and advertising opportunities, while leveraging social media platforms to amplify brand visibility among peers and target audience.
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Influencer Management ConsultantMedature Sep 2022 - May 2023San Diego, California, United StatesIn my role as an Influencer Management Consultant, I served as a strategic advisor to the CFO, providing expert guidance on influencer marketing strategies and best practices. This involved conducting regular meetings with the team to impart insights and recommendations on approaching influencers effectively. Additionally, I developed customized templates tailored to the company's needs, streamlining the influencer outreach process and ensuring consistency in communication.
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Digital Marketing Coordinator (Latin American Institute)California Western School Of Law Feb 2020 - Sep 2022San Diego, California, United StatesAs the Digital Marketing Coordinator at ILDJ, I orchestrated comprehensive marketing campaigns across five distinct programs, managing all aspects of digital presence including website updates, social media content calendars, and engagement on platforms such as Facebook, Instagram, and Twitter. Leveraging tools like Mailchimp, I maintained and expanded our contact database, driving a 20% increase in inbound leads through both organic and paid strategies. I crafted and distributed various communications and materials for the programs, utilizing design software like Canva, Photoshop, and Premiere Pro to produce event collateral and multimedia content. Additionally, I played a pivotal role in developing recruitment strategies, resulting in the enrollment of over 150 students in the master's program, while consistently providing proactive insights and updates to the Associate Director on project status and marketing efforts progress. Collaborating closely with marketing agencies, I coordinated the production of promotional videos to bolster the visibility and success of all ILDJ programs. -
FounderBloom Bath Products Feb 2014 - Nov 2020San Diego, CaI oversaw a multifaceted array of responsibilities aimed at ensuring the success and growth of the business. This encompassed managing and curating content across various social media platforms, driving sales and transaction processes, and spearheading the creative direction and visual branding of the products. Additionally, I maintained direct engagement with suppliers both domestically and internationally, strategically optimizing costs within the supply chain to enhance profitability. My role extended into logistical operations, where I orchestrated seamless supply chain management to uphold product quality and timely delivery standards.
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Producer - EditorValm Youtube Channel Nov 2015 - Nov 2018San Diego, CaDuring my time at the VALM V a la mode YouTube channel, I held a multifaceted role involving the management and upkeep of various social media platforms, attendance at events for recording purposes, and content creation for the channel. I meticulously edited and uploaded videos to the YouTube platform, while also spearheading business development initiatives for VALM. Additionally, I took charge of public relations, press engagements, campaign execution, and securing media coverage to enhance the channel's visibility and reach.
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Sales And Marketing CoordinatorKsdy50 May 2015 - Oct 2015San Diego, CaIn my role as the Digital Marketing and Sales Coordinator at KSDY50, I orchestrated comprehensive strategies encompassing sales, digital marketing, and traditional advertising. This involved crafting and executing targeted solutions across various channels, including promotional email campaigns, trade show appearances, and client relations management. Additionally, I spearheaded the preparation of proposals and media kits, conducted thorough market research and competitive analysis, and meticulously tracked the outcomes of all campaigns. On a daily basis, I oversaw the strategic planning and management of both traditional and digital marketing initiatives, alongside social media platforms, to ensure cohesive and effective brand messaging. -
Marketing AssistantLe Parfait Paris Mar 2014 - Aug 2014San Diego Y Alrededores, Estados Unidos-Research media pricing and opportunities-Support sales personnel-Monitor and update social media-Assist with market and competitive research-Content development for website and social media (Facebook, Twitter, Instagram, Pinterest, etc)-Research, recommend and facilitate overall event presence.-Create advertising posts for potential customers through Photoshop.-Maintain a calendar of events to track project status.-Procure, coordinate and manage third-party vendors such as booth rental vendors, catering, and show management; being mindful of hard deadlines set by shows and other vendors. -
Marketing Assistant And Business Analyst (Internship Abroad In Spain)Golden Gekko Jun 2013 - Aug 2013Barcelona, SpainInternship at Golden Gekko in Barcelona, Spain during the summer of 2013• Analyzed the customer and sales segmentation of Golden Gekko globally.• Looked at over 1,000 opportunities over the past 3 years to understand conversation rates per customer segment, deal size, geography and solution vs. bespoke and make recommendations from the analysis. • Analyzed new customer segments including finance & insurance• Researched for workshops and sales pitches for the sales team• Lead generation research for the sales team -
Executive AssistantI & I Investment Group Apr 2013 - May 2013San Diego, Ca• Responsible for organization and office paperwork.• Handled accounting transactions that I & I Investment Group did with Mexican and American companies.• Responsible for administration and development of various business activities that I & I Investment Group was involved in.
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Marketing AssistantBusca Corp Jun 2012 - Feb 2013La Jolla, CaInternship at Busca Corp.• Regular use of Internet marketing (SEO) • Social media marketing for Busca Corp’s website: www.SanDiegoRed.com • Proof reading and translation for various Busca Corp. websites• Event logistics• QuickBooks and data entry• Key Performance Indicators for Busca Corp’s websites www.SanDiegoRed.com and www.LevelUp.com • Google Analytics
Victoria C. Skills
Victoria C. Education Details
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Digital Marketing -
International Business -
International Business
Frequently Asked Questions about Victoria C.
What company does Victoria C. work for?
Victoria C. works for Air Of Simplicity
What is Victoria C.'s role at the current company?
Victoria C.'s current role is Content Creator.
What schools did Victoria C. attend?
Victoria C. attended Rutgers Business School, San Diego State University-California State University, Southwestern College.
What are some of Victoria C.'s interests?
Victoria C. has interest in Social Services, Children, International Business, Etc, Civil Rights And Social Action, Marketing, Theater Arts, Education, Environment, Art.
What skills is Victoria C. known for?
Victoria C. has skills like Social Media, Sales, Social Media Marketing, Marketing, Communication, Online Marketing, Entrepreneurship, Marketing Communications, Seo, Spanish, Advertising, Microsoft Office.
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