Victoria C. Email and Phone Number

Brought on to develop the Business Development department- Responsible for all sales within the new channel Identified and prospected new spa stockists and retailers and developed outreach strategies (email, calls, webinars, events & social media) to convert new leads into partners.Responsible for developing the entire sales process from lead creation to order. This includes but is not necessarily limited to sourcing the lead, securing interest, sending samples, collaborating on product assortment, writing and accepting new orders and invoices, and onboarding the new retail partner.Consistent adoption and updating of team tools and processes included but was not limited to updating Hubspot CRM, keeping up with external communication cadence, and sharing wins and hurdles with internal team members.Responsible for continuous improvement and iteration of the sales process, written outreach, and conversion improvement as we learn more about our crucial target buyers and prospects.Responsible for closing new contracts monthly and reaching company wholesale revenue targets through new and existing business.

Brought on to develop the Business Development department- Responsible for all sales within the new channel Identified and prospected new spa stockists and retailers and developed outreach strategies (email, calls, webinars, events & social media) to convert new leads into partners.Responsible for developing the entire sales process from lead creation to order. This includes but is not necessarily limited to sourcing the lead, securing interest, sending samples, collaborating on product assortment, writing and accepting new orders and invoices, and onboarding the new retail partner.Consistent adoption and updating of team tools and processes included but was not limited to updating Hubspot CRM, keeping up with external communication cadence, and sharing wins and hurdles with internal team members.Responsible for continuous improvement and iteration of the sales process, written outreach, and conversion improvement as we learn more about our crucial target buyers and prospects.Responsible for closing new contracts monthly and reaching company wholesale revenue targets through new and existing business.

Recommending strategies to position the brand for growthAnalysing brands of competitors, consumer trends and shopping behaviours within the beauty industry.Designing and supervising content such as press releases, artwork, print and digital media, marketing and new product development and Procurement.Monitoring the performance of cbdMD Botanicals brand through key performance indicators (KPI)Achieving profit targets, timelines and budgetsOrganising product launches and promotional eventsManaging Marketing Executives working for the brandAssisting in the design of retail packaging and in the creation of in-store marketing displaysWorking with advertising agencies to manage the brand’s marketing campaignsMaintaining and growing the brand’s affiliations and partnershipsMaintaining contact with vendors and distributors to get critical input on how product design and implementation can be improved.

A critical senior leader on the cbdMD Marketing team, As the Director of Partnerships (cbdMD Botanicals )l led overall partnership strategy, opportunity exploration and execution to advance cbdMD Botanicals mission, priorities, and growth strategies. grew brand awareness, credibility and emotional connections among cbdMD Botanicals Customers through groundbreaking partnerships with VIPs, athletes, Social Media influencers, Beauty retailers, and like-minded brands.• Develop partnership strategy across cbdMD, cultural icons and strategic partners• Cultivate relationships across the beauty industry that could foster future partnerships• Keep a keen eye on beauty trends and culture to develop partnership prospects• Develop pitch materials and lead pitch meetings • Evaluate and structure potential partnerships and business development prospects and build business cases for recommended opportunities that drive brand awareness, provide access to new customer acquisition opportunities, and accelerate current capabilities around community experience.• Serve as the main connection to and manager of these relationships, adeptly handle influencers elite athletes, nurture and grow the relationship over time.• Lead team that serves as hub of a cross-functional wheel to execute all facets of key partnerships including product, marketing, PR, content, online and in store experiences• the creation of innovative tactics that leverage partnerships to increase cbdMD Botanicals awareness, engagement and brand love• Provide frequent updates to cbdMD leadership and stakeholders on partnerships strategy, execution and results• Leverage data, insights, and measurements tools to measure the success of individual partnerships and the partnership program

Developed and managed a diverse variety of accounts including over 100 wellness spas, medical spas, and resorts Forged relationships with regional and national chain accounts including Disney, WTS & Marriott PropertiesGrew territory business by 50% by fostering relationships with multi unit accountsDeveloped and implemented customer success strategies to ensure that my accounts were set up for success from date of launch and beyondFacilitated brand orientation and product training with a focus on an individualized approach focusing on the needs of the accounts and their unique internal and external client basePlanned and executed national trade shows (IECSC, ISPA, SPA Tech, LLS) and other industry conferences Developed virtual training methods to support smaller accounts and ensure that they received necessarytrainingChampioned the FOREO Buy Back Give Back initiative to support local charities

Facilitated group training sessions with retailers to ensure product knowledge and demonstration techniques were clearSubmitted weekly reports on personal productivity and Brand Ambassador productivity to CorporateUpdated Brand Ambassador tracker weekly to reflect accurate coverage to CorporateIncreased annual sales by 64% through maintaining strong relationships and ensuring accounts were supportedImplementedamonthlybudgetanalysisprocesswhichwasrolledoutcompanywideLed team check ins with all Brand Ambassadors to ensure clarity of schedule, goals, and expectations Collected all daily selling recaps from all Brand Ambassadors in regionProvided weekly feedback and effective coaching to Brand Ambassadors to strengthen future business Recruitment and selection of all new hiresMaintained merchandising guidelinesFostered relationships with leaders in different retailers to ensure Mario Badescu was a brand of choice of their teams

key holder and member of the store leadership team. • Maintained and executed cleaning programs, fixture/promotional marketing updates, and store inventory levels per company standards• Prepared and tracked outbound and inbound shipping• Managed RTV (“Return to Vendor”) and obsolete product in accordance to company policy• Monitored stock room cleanliness, supply levels/budget, and general organization• Ensured the store is compliant with all environment, safety, and maintenance requirements/documents per company standardsTrained Cast members to provide excellent client service and maintaining objective and professional relationships with brand partners, key stakeholders, peers, direct reports, and supervisors and Clients

Managed Multiple departments within flagship location. Ensured we always met company standards with visuals and customer service. Managed a team of 50- 145 Managed P&L and operations alongside back of house management team ‘Worked with the visual team to ensure activations and floor sets always ran smoothly. Key holder responsible for all opening and closing proceduresNew Store opening team - A group of managers from Flagship stores traveled to New store build out. training/ onboarding of all new hires. Operations and complete store visual set up. Opening events and designer activations.