Victoria Cooling Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Ottawa, Ontario, Canada

• Led the communications strategy for TalentMap’s action planning platform
• Oversaw a team of freelance writers and graphic designers, providing creative direction and ensuring all website, blog, and social media content aligned with brand standards
• Conducted customer and stakeholder interviews with senior HR executives to build robust B2B buyer personas
• Managed, tracked, and measured marketing campaigns using Salesforce
• Conducted in-depth market research and wrote compelling copy to support sales and marketing objectives

Toronto

• Generated and wrote impactful thought leadership and marketing communications for a variety of industries, including financial, energy, retail, non-for-profit, cannabis, and healthcare
• Led the strategic development of external communications, including thought leadership articles, sales pitches, fact sheets, presentation content, and research / market analysis
• Wrote and copyedited press releases, speaker proposals, web content, white papers, and reports
• Grew our company and brand’s presence online through social media with compelling copy
• Conceptualized and developed the overarching content strategy for corporate events
• Developed and managed the implementation of internal communications plans to increase employee engagement and promote cultural alignment

Toronto

• Crafted compelling retail signage, packaging copy, and marketing communications for various high-profile clients including RBC Royal Bank, Bauer Hockey, Coca-Cola, Data Communications Management (DCM), Cara Foods.
• Strategized and developed high-impact marketing and communications campaigns to connect with consumers to drive sales
• Collaborated with multidisciplinary teams to brainstorm and evolve innovative creative concepts to build brand loyalty and awareness
• Copyedited and proofread all external and internal company documents and client-facing materials such as proposals and pitch decks

Newmarket

• Wrote and edited all articles for Southlake’s internal corporate newsletter, Lifeline
• Planned and executed large corporate events for internal stakeholders with attendance of over 1000 people, designing all promotional and event collateral
• Managed Southlake’s social media presence and developed engaging content to gain support for corporate initiatives
• Developed and implemented strategic communications plans, including social media guidelines for the entire Hospital
• Organized interviews and follow-up phone calls with the media and assisted with filming for media outlets such as Cityline and CTV

Toronto

As the Media Relations Manager, it was my job to strategically develop and maintain professional relationships with the media to generate coverage for Voices 2014 Speech Competition. My primary responsibilities were to oversee and assist my team with writing succinct, detail-oriented press releases, update previous media lists and distribute media kits to.

Post Graduate Diploma, Corporate Communications, Honours

Activities and Societies: Manager, Media Relations for Voices Speech Competition; Class Representative, Corporate Communications Society

Bachelor Of Arts (B.A.), Honours Double Major In English And Psychology