Victoria Molina Email and Phone Number
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Senior Emarketing and Customer Service professional with extensive expertise in Tessitura and project management. Led teams to integrate new technology and implement marketing plans with company goals through broad understanding of business needs and factors affecting operating results. Leveraged Tessitura CRM to facilitate customizations to advance company’s initiatives.
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Manager Of Client OnboardingL2 Interactive Feb 2020 - Present -
Manager Of Product IntegrationL2 Interactive Apr 2019 - Feb 2020 -
Special Projects Manager, Tessitura SupportMetropolitan Opera Jul 2017 - Apr 2019Greater New York City Area• Ensure procedures for new application releases are implemented; conduct the testing and release-to-production procedures to ensure quality release rollouts.• Communicate status of open issues using issue logs and other tools. Diagnose and understand underlying technical problems.• Respond to requests and reported problems, in addition to identifying issues and implementing solutions. Ensure issues are reported into automated issue/problem report database. • Change and implement… Show more • Ensure procedures for new application releases are implemented; conduct the testing and release-to-production procedures to ensure quality release rollouts.• Communicate status of open issues using issue logs and other tools. Diagnose and understand underlying technical problems.• Respond to requests and reported problems, in addition to identifying issues and implementing solutions. Ensure issues are reported into automated issue/problem report database. • Change and implement all new ticket designs for hard and PAH tickets.• Manage Dynamic Pricing price changes, QC and system updates.• Enter annual season set up to include performances, times, dates, interests, synopsis and artist, casting and assign appropriate prices to each performance. • Coordinate all proofing for system set up and all ticketing processes.• Manage KPMG audit documentation and system requirements.• Responsible for managing system upgrade testing documentation, testing schedule and testing documents and results.• Report all testing successes and bugs to the Network.• Coordinate user meetings to encourage system utilization to maximize and encourage feature use.• Make process change recommendations when an opportunity for improvement is present.• Maintain the departments SOP document to verify the department is working with a current document and accuracy.• Enter all cast changes and updates pertaining to performances. • Coordinate and confirm accurate usage of Segmentation Engine, T-stats and RMA.• Assist in the testing and debugging of user reported issues as assigned. • Perform testing of new application releases in the testing and training environment to ensure quality release rollouts of software upgrades.• Update and maintain documentation.• Investigate and implement ongoing special projects as assigned.• Assist in production/performance setup for new sales/marketing season. Show less -
Director Of Audience ExperienceNew York City Opera Jul 2016 - Jul 2017
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Director, EmarketingMetropolitan Opera Jun 1997 - Jun 2016• Developed a comprehensive E-Marketing plan to include objectives, strategies and budget.• Strategized with Marketing department leveraging Tessitura Extractions query analysis to execute email deployment plans to ensure maximum ROI.• Initiated dialogue and became lead team member of My Account/Preferences management modifications based on industry best practices and Tessitura V11 new constituent model changes. Worked with Website Manager and vendor to test and implement.•… Show more • Developed a comprehensive E-Marketing plan to include objectives, strategies and budget.• Strategized with Marketing department leveraging Tessitura Extractions query analysis to execute email deployment plans to ensure maximum ROI.• Initiated dialogue and became lead team member of My Account/Preferences management modifications based on industry best practices and Tessitura V11 new constituent model changes. Worked with Website Manager and vendor to test and implement.• Established protocols for Tessitura lists created for deployment to insure the correct constituents were being pulled for each mailing. • Managed yearly ECOA/Append process for data scrubbing to ensure email deployments are free of SPAM label and blacklisting.• Managed frequency and timing of emarketing efforts by coordinating historical, current and proposed emarketing campaigns.• Implemented the reduction of automatic email sign up from 20 preferences to a standard list of 7, which reduced the number of consumer SPAM complaints. • Headed Tessitura/Mail2 integration working with Tessitura Application Support and the Mail2 Support Team to confirm data integrity during migration and proper data management. • Analyzed and communicated statistics of final deployments including Mail2 deployment results to internal staff.• Researched and provided recommendations about consumer engagement patterns; click thrus, unsubscribes, & SPAM reports and make recommendations based on consumer behavior.• Developed Tessitura front-end user manual as well as the Mail2 user manual to be used Organization-wide. • Established an alternate method to track Subscription Express Renewal requests in their Tessitura constituent record to prevent customer confusion by adding email preference. • Manager of Tessitura Application Security and provided extensive Tessitura User Group Management documentation for Audit purposes. Show less -
Supervisor, Customer Service Call CenterTime Warner Mar 1995 - May 1997
Victoria Molina Skills
Frequently Asked Questions about Victoria Molina
What company does Victoria Molina work for?
Victoria Molina works for L2 Interactive
What is Victoria Molina's role at the current company?
Victoria Molina's current role is Manager of Client Onboarding at L2 Interactive.
What is Victoria Molina's email address?
Victoria Molina's email address is vi****@****era.com
What skills is Victoria Molina known for?
Victoria Molina has skills like Tessitura, Marketing, Arts Administration, Email Marketing, Management, Nonprofits, Project Management, Microsoft Excel, Powerpoint, Microsoft Word, Customer Service, Leadership.
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Victoria Molina
Tucson, Az1pandopooling.com -
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Victoria Molina
San Francisco, Ca1yahoo.com1 +120176XXXXX
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Victoria Molina
Chicago, Il
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