o Twitch Affiliateo Grow an online audience using trending social media platformso Honed knowledge of textiles, sewing, and embellishmento Competitive spirit in creating excellent workmanship and original stage presentations to showcase costumeso Participate in national-level costume competitions in Canada and the United Stateso Actively involved with sharing techniques and tricks with the costume community and helping younger costumers refine their crafto Produce custom-made costumes for individual clients and organizationso Creative ability to translate 2D design concepts into a 3D wearable piece of art

-Mastermind highly successful digital strategies for various platforms to attract customer engagement-Coordinate with creative team to generate dynamic marketing content and communication tools for promotional campaigns.-Oversee social media campaigns, including creating and deploying content, and engaging with target audiences.-Collaborate effectively with Digital Marketing Analyst to boost results from strategic campaignsWork under constant pressure of simultaneous project milestones and deliverable deadlines-Conduct continuous evaluations of market trends to stay current on consumer and competitor changes.-Boost brand awareness by establishing strong web and social media presence.-Develop original content through social listening and independent sources.-Optimize social media channels and web pages to improve SEO and usability.

Lead the branding and marketing development from the ground up for an online retailer serving a niche-market in the geek industry. Scout and coordinate sponsorships with relevant influencers and industry partners. Oversee social media posting, and adherence to standardized branding look/voice. Travel to conferences to exhibit and market the Cosplaysupplies/Worbla North America brand.

The first head of social media and branding for a blossoming tabletop retail company in a burgeoning industry. My focus was to prove that social media and smart marketing decisions could help improve the company's social standing with customers which in turn drove up sales and brand loyalty on a small budget. Responsibilities included:- Identify areas of improvement for the company's marketing efforts and pursued innovative avenues for promotion to drive sales- Developed the company's brand identity from the ground up and streamlined all creative assets to create one unified look- Spearheaded community outreach to connect the brand with potential ambassadors who had significant social standing in the local and international tabletop community- Created and scheduled weekly content for social media, and grew the brand's social presence/engagement by 200%- Coordinated with SEO partners to track and analyze performance of Google advertising- Sole filmer, audio engineer, host and editer of the bulk of videos for the company's Youtube Channel- Created a partnership with Sick Kids Foundation and Extra Life Toronto to fundraise through gaming and introduced philanthropy to 401 Games's brand identity

o Developed brand identity for Academy of Design, and Toronto Film Schoolo Coordinated lead nurturing campaigns (Web ads, email, direct mail, events) o Designed graphics, filmed vlogs, and produced media content for websites, blogs, and social media platformso Maintained 4 websites and blogs using Kentico CMSo Prepared monthly reports on lead flow, cost per lead, and campaign ROIo Identified and researched new, unique, and cost effective opportunities for brand development and collaborations with other businesseso Researched quotes for vendors, prepared purchase orders, and coordinated media buyso Managed vendors for SEO, SMO, and creative collateralo Oversaw production and inventory management of branded promotional items

o Developed and managed engagement on 4 separate social media brand portfolios for Academy of Design, Toronto Film School, School of Engineering Technology & Computing, and Yorkville University; which collectively totals 14 individual programs/target audienceso Created and managed all visual assets including: Facebook graphics and tabs, graphics for Youtube and Twitter, internal communications documents, and advertising creatives for TTC and Metro Newso Developed and directed promotional video projects from start to finish, and coordinated marketing of videos to optimize search visibilityo Maintained and updated 4 websites and blogs using Kentico CMSo Monitored all online and print media for brand complianceo Trained staff on proper use of social media platforms within a corporate settingWas promoted to the position of Marketing Specialist in August 2012

o Provide customer service in regards to billing, and answering customer questions and concernso Travel to conventions and host panels/workshops on dyeing with a promotional focus on the company's productso Record mail orders and filed customer information into an electronic databaseo Efficiently pack, ship, and track mail orders by UPS Standard and/or Canada Post to ensure timely delivery to customerso Responsibly operate the store with limited to no supervisiono Ensure the satisfaction of customers through follow-up phone calls and courteous customer serviceo Catalogue and archived the company's library of bookso Create eye-catching window displays using a mixture of products and individual artistic creations

o Managed and developed Casa Loma’s social media presence through the use of Facebook, Twitter, Flickr, Youtube, and Foursquare o Developed a strategy for online branding, and streamlined user interactivity across multiple social media applicationso Analyzed social media statistics and generated reports to help inform Casa Loma’s overall marketing strategyo Researched and coordinated grant applications for project and operational fundingo Researched and developed new profitable community programs for the general public, and curriculum-based programs for schools

o Set goals for the club, and ensured the upholding of the club’s mission statemento Scheduled events and room bookings by coordinating with the Student Affairs office and UTSC Facilities Managemento Maintained relationships with sponsors and the Student Uniono Planned and executed meetings with the Executive Council for the purpose of informing and team-buildingo Oversaw the club budget, event timelines, and work plans

o Assisted in the planning, administration, development and implementation of the 2010 NHSAO Conference hosted at the Diefenbunker in Carp, Ontarioo Marketed the conference to alliance members and coordinated registration as well as sponsorshipo Scheduled regular teleconferences with conference committee members located all across Ontarioo Published the NHSAO's quarterly newsletter and assisted in layout design, article creation, and editingo Compiled and distributed resource binders for national historic sites to site owners and operators across the provinceo Liaised with alliance members to promote communication about issues that are relevant to the historic sites communityo Maintained the NHSAO membership database

Ministry of Culture, Cultural Programs Unito Reviewed Community Museums Operating Grants (CMOG) for completenesso Organized, coordinated and analyzed museum data for the purpose of various ministry reportso Reviewed Public Library Operating Grants (CMOG) for completenesso Assisted in the review of Cultural Strategic Investment Fund (CSIF) grant applications and inputted applicant data into a databaseo Assessed project budgets for eligibility and worked with applicants to ensure that their application was within program parameterso Collaborated with the Ontario Media Development Corporation (OMDC) to compile information binders for short-listed applicants of the Entertainment and Creative Cluster Partnerships Fund (ECCPF) to be given to a jury panel of Assistant Deputy Ministers and other key industry personnelo Transcribed notes for the ECCPF jury panel meeting and kept track of approved funding numbers for each applicant as well as the jury’s recommendations to projects that required modification before funding would be allocatedo Generated charts and graphs to visually represent various grant statistics that were presented to the Assistant Deputy Minister

o Updated and maintained archives for Transport Canada and the GTAA’s art collectiono Worked in conjunction with other departments to plan events at Toronto Pearsono Met with external art groups and other interested parties to conduct tours of the GTAA’s art collection and exhibitionso Independently organized International Dance Day with Dance Ontario which resulted in a well received all-day dance performance for the public at the airporto Wrote, and edited articles and press releases to be posted on the GTAA website